Changing Consumer Demands Around Reformulation for Health: Prioritising Salt Reduction

Euromonitor International explores the reasons behind the growing offer of better for you (BFY) reduced salt food products and examines the global performance of the category. The World Health Organization (WHO) is linking high levels of sodium intake with the increase in cerebrovascular disease, prompting governments around the globe to deal with salt consumption levels. What are manufacturers doing to achieve the salt reduction targets and what does it mean for the end consumer?

Euromonitor International's Changing Consumer Demands Around Reformulation for Health: Prioritising Salt Reduction global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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