Cheese in Morocco
Report description
Cheese continues to gain awareness among consumers in 2011 as Moroccans, especially the younger generations, became increasingly receptive to the taste. This was largely a result of the popularity of western dishes such as cheesecakes, pizza and pasta, in which cheese is commonly used. Furthermore, with parents being more aware of the health benefits of cheese for their children, many also gave them spreadable processed cheese to eat for breakfast.
Euromonitor International's Cheese in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Processed Cheese, Unprocessed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2006-2011
Table 2 Sales of Cheese by Category: Value 2006-2011
Table 3 Sales of Cheese by Category: % Volume Growth 2006-2011
Table 4 Sales of Cheese by Category: % Value Growth 2006-2011
Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2006-2011
Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 7 Cheese Company Shares 2006-2010
Table 8 Cheese Brand Shares 2007-2010
Table 9 Sales of Cheese by Distribution Format: % Analysis 2006-2011
Table 10 Forecast Sales of Cheese by Category: Volume 2011-2016
Table 11 Forecast Sales of Cheese by Category: Value 2011-2016
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2011-2016
Executive Summary
Consumer Spending Improves Thanks To Economic Recovery
Health and Wellness, Convenience and Indulgence Trends Drive Innovation
Omnium Nord Africain Retains the Leading Position in Packaged Food
Supermarkets/hypermarkets Gradually Gain Share
Strong Growth To Continue in Forecast Period
Key Trends and Developments
Economic Recovery Improves Consumer Spending and Consumption
Consumers Show Growing Interest in Health and Wellness
Urbanisation Results in Shifting Consumer Demands
Expansion of Supermarkets/hypermarkets Improves Packaged Food Sales
Greater Acceptance of Western and Asian Food
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 22 Company Shares of Impulse and Indulgence Products 2006-2010
Table 23 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 29 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 32 Company Shares of Nutrition/Staples 2006-2010
Table 33 Brand Shares of Nutrition/Staples 2007-2010
Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Meal Solutions by Category: Volume 2006-2011
Table 39 Sales of Meal Solutions by Category: Value 2006-2011
Table 40 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 41 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 42 Company Shares of Meal Solutions 2006-2010
Table 43 Brand Shares of Meal Solutions 2007-2010
Table 44 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2006-2011
Table 49 Sales of Packaged Food by Category: Value 2006-2011
Table 50 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 51 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 52 GBO Shares of Packaged Food 2006-2010
Table 53 NBO Shares of Packaged Food 2006-2010
Table 54 NBO Brand Shares of Packaged Food 2007-2010
Table 55 Penetration of Private Label by Category 2006-2011
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 58 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Related market research by sector
Related market research by market
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