Chocolate Confectionery

Confectionary Market
2009 Market Value For Snacking Confectionary Market

Chocolate Confectionary
Value Sales 2008-2009
Key Changes

Sugar Confectionary
Value Sales 2008-2009
Key Changes

The Adult Consumer
More Consumers, But Are They The Right Ones?
Health & Weight Issues

Chocolate Consumption Habits
Demographic Variations
How Attitudes Affect Purchase
Women And Chocolate
Moderate Consumption For Most

Time & Place
TV Viewing And Chocolate Consumption

The Purchasing Decision
Brand Loyalty Is Key
Fairtrade Versus Organic
Healthy Chocolate?
Chocolate Lovers
Sophisticated Consumers
Dark Issues
Quantity Versus Quality
Less Chocolate Being Eaten
Reasons For Cutting Down

Sugar Confectionary Consumption Habits
Consumption Biased Towards Occasional
Frequency Of Eating Habits
Where Sweets Are Eaten
Making Choices

Mint Eaters
Travelling And Mint Confectionary
Choosing Mints

Chewing Gum
Gum On The Move
Brand Issues

Table Of Figures

Figure 1: Confectionary (chocolate and sugar) market growth, 2008-2010
Figure 2: Chocolate confectionary market growth, 2008-2010
Figure 3: Cadbury/Kraft Chocolate confectionary brands
Figure 4: Mars' Chocolate confectionary brands
Figure 5: Nestle Chocolate confectioanry brands
Figure 6: YouGov BrandIndex analysis for selected chocolate confectionary brands, May 2010
Figure 7: Mints and Gums market decline in 2009
Figure 8: Rowntree brands
Figure 9: YouGov BrandIndex analysis for sweets, May 2010
Figure10:Wrigley (Mars) brands in the gum and mint sector
Figure 11:Cadbury brands in the mint and gum sector
Figure12: Perfetti Van Melle mint and gum brands
Figure13: YouGov BrandIndex analysis for chewing gum and mint brands, May 2010
Figure 14:Past (2005), current (2010) and projected (2015) UK demographic sizes
Figure 15: Personal weight perception for UK population
Figure 16: Age variation for chocolate consumption
Figure 17: The number of types of chocolate eaten by UK consumers
Figure 18: Most popular chocolate format (e.g. bars, boxed etc)
Figure 19: Age/gender consumption variations for popular chocolate formats
Figure 20:Reasons for eating chocolate
Figure 21:Confectionary cravings - women versus men
Figure 22:Chocolate eating habits set against variations in self perception of weight
Figure 23:How often UK consumers eat chocolate
Figure 24:Consumer criteria for chocolate confectionary (i.e. importance of brand, Fairtrade, nut free etc.)
Figure 25: Those who look for Fairtrade chocolate
Figure 26: Product criteria for those who eat dark and/or high quality chocolate
Figure 27: London compared to rest of UK in consumption of high cocoa solids, Fair Trade and organic
Figure 28: Gender and age breakdown of those who eat all types of chocolate
Figure 29: Attitudes to high quality chocolate
Figure 30: Standard versus high quality chocolate products - UK women
Figure 31: Individual rate of consumption changes over past year
Figure 32:Age/gender of those eating less chocolate than they were a year ago
Figure 33: Age/gender of those eating more chocolate than they did a year ago
Figure 34: Reasons given for eating less chocolate
Figure 35: Age/gender breakdown of reasons given for eating less chocolate
Figure 36: Age/gender breakdown of reasons given for eating less chocolate than they were eating 12 months ago
Figure 37:Chocolate versus sugar confectionary consumption
Figure 38:Consumption of sugar confectionary formats
Figure 39: Gender/age breakdown of those who eat gums and jellies frequently or occasionally
Figure 40: Age/gender breakdown of UK hard boiled sweets and 'pick & mix' consumption
Figure 41: UK consumer frequency of sugar confectionary consumption
Figure 42:Those who want sweets without guilt
Figure 43:Age/gender breakdown of frequency of mint consumption
Figure 44:When/where mints are eaten
Figure 45:Age/gender breakdown of those who eat gum regularly/occasionally
Figure 46: Age/gender breakdown of those who chew gum at work/school/college

Looking for help? Call us on

1-866-545-5878

email us or request a call back.