Clean Labelling - Consumer Perceptions and Implications for Food and Drink Manufacturers
The demand for clean labelling is one of the biggest trends affecting the food and drink sector. With consumer interest in “natural” products running very high the desire for simpler, healthier products continues to build momentum.
However, consumer perceptions of what constitutes a natural ingredient and consumer interest in this topic varies widely and significantly differs depending on consumer grouping and geographic location, and so different manufacturer’s interpretations of the clean label trend have also varied dramatically. Furthermore, the defining of natural and the regulatory position of such claims is a complex area that requires up-to-date understanding.
The following are some of the issues that this report addresses:
•What does clean labelling or natural ingredients mean to different consumer groups in Europe and the US and how important is it (i.e. among parents buying for children, among older consumers, among younger adults etc.)?
•How do consumer perceptions and attitudes differ among the key countries of Europe and in the US?
•What are the strategies of key manufacturers and ingredients suppliers in relation to this dynamic topic?
Table of contents
1.1 Terms of reference
1.2 Research Methodology
1.3 Information Provided
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW BY PRODUCT CATEGORY
3.1 Sugar and Gum Confectionery
3.2 Chocolate Confectionery
3.3 Breakfast Cereals
3.4 Bakery Products
3.5 Savoury Snacks
3.6 Yoghurts and Chilled Desserts
3.8 Carbonated Soft Drinks
4. INGREDIENTS MARKET OVERVIEW
4.1 Global market size and trends
4.2 Key players by product category
5. THE REGULATORY ENVIRONMENT
6. INDUSTRY VIEWS ON CLEAN LABEL
6.1 Current industry understanding of ‘clean labeling’?
6.2 The future of ‘clean label’
6.3 Strategies for delivering ‘clean label’
7. CONSUMER PERCEPTIONS AND ATTITUDES TOWARD CLEAN LABEL AND NATURAL INGREDIENTS
7.1 Consumer priorities
7.2 What does ‘natural’ mean to consumers?
7.3. Level of importance
7.4 Consumer willingness to pay a price premium
8. STRATEGIC IMPLICATIONS AND KEY PRIORITIES AND ACTIONS FOR FOOD AND DRINK MANUFACTURERS
8.1 Strategic implications for food and drink manufacturers
8.2 Key priorities and actions
9.1 Appendix 1: Consumer survey sample framework
9.2 Appendix 2: Consumer survey results
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