UK Cooking Habits Report 2010

Published: August 2010

Publisher: YouGov SixthSense

Product ref: 93764

Pages: 29

Format: PDF

Delivery: Immediate download

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Table of Figures
Report Summary
Economic Impact
Cooking Habits
Introduction and Scope
Methodology
Drivers of change
The golden era
Developing a taste for luxury
A national pre-occupation
The turning tide… or tsunami
Rising problems
Feeling the squeeze
Eating and Drinking Habits - Trends and Momentum
The importance of being cheapest
Back to basics
Breaking down barriers
Food fads
Coffee benefiting
Justifying spend
Winners and losers
Back to basics
Staple success
Ethics take a backseat
Footfall, volumes and loyalty
Health check
Comfort eating
Cooking Habits
Too many cooks?
The 20-minute rule
Conclusions
Money issues have shift behaviour
A question mark hangs over ethical markets
Opportunities for premium foods
Appendix
Questionnaire

Report description

Chapter 1: Drivers Of Change
Post War British Eating Habits
Price Inflation 2009-2010
Recessionary Trends

Chapter 2: Trends And Momentum
Discounters The Bigger Winners 2008-2009
Food Fads
A Return To 'Scratch' Cooking
Staples See Impressive Growth
Shopping Ethics Takes A Backseat
Healthy Eating Trends

Chapter 3: Cooking Habits
Who Is Cooking?
The 20 Minute Rule

Conclusions
Money Issues And A Shift Of Behaviour
Ethical Markets Turnaround
Opportunities For Premium Foods

Table Of Figures

Figure 1: Frequency of eating in a restaurant, cafe or other eating establishment
Figure 2: Selected examples of price inflation
Figure 3: How the recession has impacted on personal financial situations in 2010
Figure 4: Figure 3 (refocus)
Figure 5:UK adults cooking at home
Figure 6: Time spent cooking