Market research: Croatia (page 1 of 3)

This report contains detailed forecasts and analysis for Croatia, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Recent new launches in yoghurt show that trends are moving towards consumers with special needs like lactose intolerance. Functional products remain trend leaders and private label brands are introduc...

Croatian consumers are strongly rejecting meal replacement products and their use remains marginal. Consumers buy these products only intentionally and when they do so, mostly through direct sellers, ...

Sugar confectionery brands in Croatia are usually the most profitable ones for their manufacturers, having conservative growth rates but sizeable sales, allowing these manufacturers to invest in new d...

The rise of private label, especially in cream, marks the importance of economising for Croatian buyers. This can be marked as the main trend in overall other dairy. Private label is set to gain value...

As the market leader Podravka launched some new products in 2011, its competitors followed suit and tried to defend their market positions through innovation....

Croatia is trying to build an image of being a cheese manufacturing country and the initiative has been set forward by small independent manufacturers in Istra and other parts of the country, and thei...

The key trend in chocolate confectionery is still a focus on value for money. Instead of focusing on innovation, manufacturers are trying to find the best possible combination of price and value. Neve...

The trend of frugality kicks in: calculating that introducing a new brand on the market may attract price-aware consumers and drive the prices down, the launch of Trident by Cadbury could be the begin...

Business Monitor International's Croatia Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with indep...

Gastro Grupa doo, a management company of Croatian HoReCa distributors, has a new managing director, Siniša Kuzmanovic. The company is struggling with the negative consequences of the economic downtur...

In financial report for 2011 Kraš dd stated that company’s domestic net sales in 2011 were affected by the high level of imported chocolate confectionery brands and low disposable incomes caused by th...

2012 was a steady year for Ledo dd. The main obstacles in achieving even better business results the company sees in increased prices of raw materials, difficult business environment and difficulties ...

In September 2012 PIK Vrbovec dd opened a new production facility for salami, threading and packaging and a warehouse. With this latest investment worth HRK250 million the owner Agrokor dd invested ov...

2012 was a year of recovery for Podravka dd and the creation of a healthy foundation for future businesses and growth. It is focusing on the optimisation of its product portfolio and brands which repr...

After two years of decline in 2009 and 2010, 2012 is the second consecutive year of current value growth. This growth comes from food price increases rather than an increase in retail volume sales whi...

The popularity of pasta is increasing due to the ongoing economic crisis. For Croatians, pasta with meat or a vegetarian sauce is considered a cheap meal solution and consumption of pasta is higher wh...

Most new products in ready meals are launched in frozen format, with price ranges quite near to the cost of a horeca brunch or pizza. Canned/preserved ready meals are still purchased only occasionally...

The sauces, dressings and condiments category witnessed very little activity in terms of new product developments in 2012. As a general trend, consumers’ increasingly busy lifestyles are leading to th...

Snack bars remain popular among all generations of Croatian consumers as they are generally perceived as offering good value for money and the affordable unit prices of snack bars remain a strong gene...

Although Croatians traditionally prefer home-made soup, modern lifestyles leave many consumers with too little time for cooking. Dehydrated soup has become widely used in the country, with other soup ...

Recent new launches of economy spreads by domestic player Podravka dd, the leading company in spreads in Croatia, confirms that standard quality mid-priced spreads are struggling due to their relative...

Private label and economy brands are increasingly popular among Croatian consumers, due to their affordable prices in the context of stretched disposable incomes. This is the most evident in fruit sna...

The 2011 entrance of Indonesian operator Indofood Sukses Makmur Tbk PT into the Croatian noodles category, with its portfolio of instant noodles, is likely to prove to be something of a turning point ...

After the average unit price of oils and fats leapt by 11% in constant terms in 2011, during 2012 Croatia’s oils and fats manufacturers were careful to ensure that they were not compelled to raise the...

Ongoing unit price increases in bread in Croatia continue to result in a high level of dissatisfaction among the general public. Many Croatian bakeries attempt to justify the rising prices of their br...

As an impulse and indulgence product which is not considered to be a basic or essential packaged food product, the growth rates recorded in biscuits in Croatia during 2012 can be considered as quite p...

During 2011, there was a certain degree of trading down towards private label and economy brands in breakfast cereals in Croatia. During 2012, however, the leading international brands in the category...

In times of economic dire straits, consumers can be expected to resort to canned/preserved food as a cheaper alternative for meals preparation. However, it seems that Croatian buyers are naturally not...

Another successful tourist season and favourable weather conditions were not enough to offset the general tendency towards Croatian consumers saving money by forgoing impulse and indulgence products d...