Market research: Croatia (page 1 of 4)

While the economic downturn continues for Croatian consumers, which are intensifying their efforts to save money, rising food prices, particularly in basic food categories, drove current value sales u...

Some major changes were seen in non-store retailing during 2011. While internet retailing continued to benefit from increasing internet penetration in Croatia, the other three channels suffered a decl...

Business Monitor International's Croatia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Business Monitor International's Croatia Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with indep...

This report contains detailed forecasts and analysis for Croatia, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Business Monitor International's Croatia Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with indep...

Two main staples in dried food, pasta and rice, behaved differently in 2011: whilst pasta still posts high growth in volume and value sales, rice declines both in volume and value sales. Whilst rice, ...

The economic downturn and slowing down consumption of frozen processed food have come simultaneously with the sudden awakening of the market, driven in the first place by the market leader Ledo. The s...

As the trend of convenience pushes sales of Ready meals in Croatia, the pricing is still unpopular for most Croatians, as it is too close to the prices in horeca. Added to the fact that Croatia is sti...

Meat is definitely less and less popular amongst Croatian consumers; unclear origin, non-transparent production and low disposable income have made meat one of the main targets of frugality. As chille...

In times of economic dire straits, consumers can be expected to resort to canned/preserved food as a cheaper alternative for meals preparation. However, it seems that Croatian buyers are naturally not...

Sweet and savoury snacks in Croatia is very fragmented, with the top 10 players commanding only a 56% value share of sales. Consumers tend to have greater faith in local brands, while multinationals h...

The events concerning category leader Podravka dd, which occurred in 2009 and 2010, surrounding legal problems around the company ownership schemes made by former management, seem to have settled down...

Croatian consumers are very conservative when it comes to soup and, if possible, housewives try to make their own. Increasingly busy lives have made it necessary to use packaged soup more often due to...

As the price of noodles is currently very high in Croatia, due to low sales, this stops potential buyers from trying out this new alternative. In general, Asian and other exotic foods remain premium-p...

While milk and bread sales have risen in 2011 because of rising prices, pasta, another “basic” staple, has recorded organic growth in volume terms. This means that the effects of the credit crunch sti...

Business Monitor International's Croatia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

The key story in Croatia in 2011, not only in baked goods, but in food in general, was a wave of price increases in bread at the beginning of the year. As one major bakery announced that it had to inc...

The impact of the economic downturn extended into 2011, growth is expected in volume terms, and a higher rate of current value decline is expected in 2011 than in 2010. As an impulse product, biscuits...

Declining household disposable incomes over the last two years prompted consumers to try other, more cost-effective alternatives to branded products. At first it seemed that private label might profit...

Meal replacement products still lacked popularity in Croatia in 2011. They are seldom found on shelves, so impulse buying is minimal. Most products are purchased through direct selling. Internet sales...

The overwhelming dominance of the category leader William Wrigley Jr, which accounted for a 79% share of value sales in 2010, seems to discourage any attempts to compete through launching new products...

Initial hype about the growth of private label and economy brands has now calmed down, and branded products are in the saddle again. Croatian consumers tried to offset the cost of living by investigat...

Sugar confectionery brands in Croatia are usually the cash-cows for their manufacturers, having conservative growth rates but sizeable sales, allowing these manufacturers to invest in new developments...

As snack bars were still increasing in popularity, riding the fitness and health wave, major players used their strength to increase prices, offsetting the slow movement in volume growth....

The key trend in chocolate confectionery is still a focus on value for money. Instead of focusing on innovation, manufacturers are trying to find out the best possible combination of price and value. ...

Functionality will continue to be the main attraction factor for Yoghurt and sour milk drinks in 2011. Manufacturers continuously stress the benefits of their products on general health, but are now m...

As ice cream is a highly seasonal product, all the focus in the industry is pointed towards the summer season. Although first estimates talk about a successful tourist season and favourable weather co...

Milk is the most socially sensitive food category in Croatia, apart from bread. The government often intervenes by setting buyoff prices for milk producers, and engages directly in talks with manufact...

The main story in 2011, as it is in milk and bread, another two basic food categories, is the significant price increase, which will occur mostly in vegetable and seed oil, and partly in butter and ma...