Market research: Denmark (page 1 of 5)

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different chan...

Service Station Retailing in Denmark outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing reta...

Dairy in Denmark industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile ...

Discounters accounted for 27% of total grocery retailing sales in 2011. This was a significant increase from 2006, when the discounters share of total grocery sales was 21%. The development was accele...

Homeshopping continued to decline in 2011, by 7%, due to fierce competition from internet retailing. More and more Danish consumers are attracted to the lower prices and convenience offered by most in...

internet retailing grew by 14% in current value terms to reach DKK16 billion in 2011. According to a survey by Danmarks Statistik, the main reasons for shopping online were: the prices in online store...

Mixed retailers declined by 2% in current value terms in 2011. The general tendency is that consumers are still rather price sensitive and careful about their spending as a result of the negative econ...

Sales of vending decreased by less than 1% in current value terms in 2011 to DKK502 million. The negative economic climate limited consumption in the vending channel and increased cautiousness in term...

This report contains detailed forecasts and analysis for Denmark, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Despite the huge variety of branded baked goods available, artisanal products lead sales, dominating in unpackaged/artisanal bread, cakes and pastries categories. Such demand for artisanal bread, cake...

Sales growth recovered for this category after the consequences of the last recession faded. Products within the Biscuits category are considered non-essential and growth rates dropped significantly i...

Time-saving Danes preferred low-sugar, wholegrain or natural Breakfast cereals over the review period, as they were convenient to prepare. According to this, a small increase in retail value terms and...

Chocolate confectionery sales will grow by 3% in value terms, while volume sales will stagnate in 2011. The category was affected by food price inflation; particularly by the rising prices of ingredie...

Snack bars will see 2% growth in value and a 5% increase in volume in 2011; reaching 400 tonnes with a value of DKR82 million. Snack bars will see a good increase in sales in 2011 due to the growing a...

Very slow growth and stability in Danish Spreads will be apparent in 2011. The key market players are focusing on their best selling products rather than launching new ones. Consumers were mostly loya...

Consumers still prefer to cut back on sugar confectionery consumption and go for the cheapest prices, rather than paying a premium for better-for-you brands. So companies had to invest more in marketi...

Meal replacement products’ value sales will grow dynamically in 2011 due to increasing health awareness among consumers and the growing obesity trend. It is known that about 12% of Danes aged 25-44-ye...

Promoting innovative new functional ingredients will help to drive sales in 2011. Sugar free Gum will be the most popular category, accounting for 59% of total Gum sales in 2011. Functional Gum will a...

Confectionery in Denmark industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The ...

Danish Veterinary and Food Administration the country’s milling and baking industries, together with the National Food Institute and a number of health organisations contribute to a project The Danish...

All Noodles, flavoured and unflavoured, are designed to be consumed within minutes of adding the product to boiling water. As an Asian food, Noodles are perceived not only as exotic, but also as healt...

Health and wellness remained the most important trend driving sales of Sweet and savoury snacks in Denmark in 2011. Danish consumers are generally very health-conscious and they continued to actively ...

After ten years lasting period, changes in 2011 Denmark politic and politics nowadays expressions such as: “Her Soupiness” or “Soup-of-the-day” will result in increased consumer’s attention for this...

The increase in at-home consumption, increasing consumer concern with health and obesity, and new dietary habits inspired by new Nordic cuisine forced manufacturers to give greater considerations to h...

Ready meals in Denmark faced many challenges at the end of the review period. The cost of raw materials increased which put manufacturers under pressure and Danish consumers began to seek less-process...

Increasing demand among consumers for natural products in 2011 has helped to boost sales of organic products in Dried processed food in Denmark. Organic products are most common in rice, which is an i...

Danes in 2011 remain among the highest per capital consumers of frozen food in the world. Frozen products don`t require many preservatives because the process of preparing the food for freezing kills ...

The increasingly hectic lifestyles of Danish consumers and their commitment to healthy meal options that provide maximum convenience without compromising on taste have influenced the decision of manuf...

Fighting with encroaching stagnation in terms of retail volume sales and the negative perception of products in Canned/preserved food, manufacturers have focused their new product development on the h...

Different tastes and forms of Cheese, mainly from domestic manufacturers, are the key factors positively driving Cheese value sales. However, price also impacted willingness to buy, for example, volum...