Direct Selling in Turkey
Report description
Direct selling saw positive growth in 2011 although the growth registered was lower than the review period CAGR. The category saw very high growth prior to the economic crisis, which made the overall review period growth high. However, during the crisis the rate of growth declined sharply. In 2011, however, direct selling saw better growth compared to the previous two years, due to better economic conditions.
Euromonitor International's Direct Selling in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Direct Selling market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2006-2011
Table 2 Direct Selling by Category: % Value Growth 2006-2011
Table 3 Direct Selling Company Shares by Value 2007-2011
Table 4 Direct Selling Brand Shares by Value 2008-2011
Table 5 Direct Selling Forecasts by Category: Value 2011-2016
Table 6 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Avon Kozmetik Urunleri Sanayi Ve Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Key Facts
Summary 2 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 4 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Competitive Position 2011
Herbalife International Urunleri Ticaret Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
Summary 5 Herbalife International Urunleri Ticaret Ltd Sti: Key Facts
Summary 6 Herbalife International Urunleri Ticaret Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Herbalife International Urunleri Ticaret Ltd Sti: Private Label Portfolio
Competitive Positioning
Summary 8 Herbalife International Urunleri Ticaret Ltd Sti: Competitive Position 2011
Executive Summary
Retailing Recorded Above-average Current Value Growth in 2011
Entry of New Brands Stimulates Sales
Grocery Retailing Continues To Hold Leading Position Within the Market
Independent Companies Hold Leading Share of the Market
Retailing To Demonstrate Positive Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Retailing Market
Internet Retailing
Government Regulation
Private Label
Urbanisation and Increasing Number of Households Important Factors for Market Growth
Increasing Number of Shopping Centres Fuel the Growth Retailing
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 33 Number of Shopping Centres in Turkey 2007-2011
Cash-and-carry
Table 34 Cash-and-Carry Sales Value 2008-2011
Table 35 Cash-and-Carry Value Sales by National Brand Owner 2008-2011
Table 36 Cash-and-Carry Number of Outlets by National Brand Owner 2008-2011
Definitions
Summary 9 Research Sources
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