Market research: Ecuador (page 1 of 2)

This report contains detailed forecasts and analysis for Ecuador, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

This market research report offers a perspective on the actual market situation, trends and future outlook for confectionery products in Ecuador....

This market research report offers a perspective on the actual market situation, trends and future outlook for pasta in Ecuador....

This market research report offers a perspective on the actual market situation, trends and future outlook for sugar in Ecuador....

Corporación La Favorita CA plans to continue developing in order to keep its leadership among modern grocery retailers. It plans to expand its supermarket and hypermarket brands in smaller urban areas...

Greater urbanisation has created crowded cities with long traffic jams, which is why consumers prefer to travel shorter distances. Historically, independent small grocers have had the advantage of bei...

During 2012, the increase in the return of Ecuadorians that lived abroad affected non-store retailing sales, and mainly internet sales. In the first half of 2012 over 15,000 Ecuadorians returned from ...

As the economic situation in Ecuador was more stable in 2012, the retailing industry showed very positive growth. Consumers felt that they were better off than in previous years, and as a result they ...

Consumption among Ecuadorians is clearly split by socioeconomic level. Middle-upper- and upper-income segments are evolving and demanding more specialised products, such as oyster sauce, for example. ...

Rather than a product used daily, processed soups are mostly bought by Ecuadorians in order to use them in case of an emergency when they do not have time to cook. Volume and value performances in 201...

Sweet and savoury snacks are considered an important option when there is little time to eat. They represent a quick and easy alternative for consumers who are very busy and usually eat while travelli...

Due to the high influence of Asian culture, as there are many Asiatic immigrants in the country, Asian and particularly Chinese food is very popular. This is why noodles are highly accepted and in dem...

Volume sales grew more in 2012 than during the review period, proving that the country’s more stable economic environment increased consumer purchasing power. The large decrease of the unemployment ra...

Companies are driving pasta growth by increasing their presence in smaller towns, as demand in the cities is still developing slowly. Independent small grocers represent an important retail channel fo...

There is a strong trend among the manufacturers of ready meals in Ecuador to produce typical local meals in ready meal form. This is an interesting development as many traditional Ecuadoran meals take...

The most obvious ongoing trend in dried processed food during 2012 was the rising levels of product specialisation. As rice is such an important part of the staple Ecuadoran diet, there are many compa...

Product specialisation is becoming very important in frozen processed food in Ecuador as many of the companies present in the category make strong attempts to attract the largest number of consumers p...

The lifestyles of many Ecuadoran people continue to become busier as the majority of women in the country are now working for a living and the use of domestic servants among middle-income and high-inc...

Consumption of chilled processed food is increasing among Ecuador’s low-income consumers as an increasing number of companies engage in a higher level of segmentation of their target audiences in orde...

Throughout the review period, consumers in Ecuador showed a growing preference for healthier baked goods, particularly wholegrain variants and products that were low in salt or sugar. This trend, whic...

Retail volume and current value growth rates for biscuits in 2012 were both down on 2011, and also slower than the respective CAGRs for the entire review period. While this was partly due to increasin...

Lifestyles in Ecuador have become increasingly hectic in recent years, with the result that many consumers find they have very little time for breakfast in the morning. At the same time, however, the ...

Retail volume sales growth for ice cream in 2012 was up slightly on 2011, and also faster than the CAGR for the entire review period. This was partly due to its ongoing emergence from a comparatively ...

Growth in retail volume sales of oils and fats in 2012 was up on 2011, and also faster than the CAGR for the entire review period. This performance was underpinned by economic development and populati...

Spreads showed an improved performance in 2012. Retail volume and current value growth rates for the entire category were both up slightly on 2011, and markedly faster than the respective CAGRs for th...

Retail volume and current value growth rates for snack bars in 2012 were both up on 2011. The improved performance was partly due to new launches, marketing activities and the expansion of distributio...

Price changes are very difficult to introduce for sugar confectionery companies, as consumers have many options to choose from when there is a product that they consider expensive or more expensive th...

Following the general trend in packaged food, yoghurt consumers are demanding more functional products that are able to provide additional benefits to their health, including added vitamins, nutrients...

Other dairy is a very small category, as only three segments (cream, condensed/evaporated milk and coffee whiteners) are available in Ecuador. This is because Ecuadorians are still very traditional, a...

Consumers in Ecuador tend to be very concerned with their weight, especially among middle and high- income adults aged between 25 and 45. There are several products and services that target these cons...