European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects
Internet shopping has been a disruptive force in retailing in developed markets for a number of years. With the enlargement of the EU, increasing internet speeds, consumers’ growing acceptance of buying over the web and retailers looking to internationalise, consumers have looked to shop across borders, exporting trends from Western Europe into Eastern Europe. In the future, the internet and cross-border sales are likely to mean that competition throughout retailing will increase.
Euromonitor International's European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
The Importance of Cross-Border Sales
Barriers to Cross-Border Sales
The Future of Internet Retailing in Europe
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