Fast Food in Germany

Fast Food in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany fast food market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

• The German fast food market is expected to generate total revenues of $5.7 billion in 2011, representing a compound annual growth rate (CAGR) of 1.7% between 2007 and 2011.

• Market consumption volume is forecast to decrease with a CARC of -1.2% between 2007 and 2011, to reach a total of 2.2 billion transactions in 2011.

• The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $6.7 billion by the end of 2016.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fast food market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fast food market in Germany

Leading company profiles reveal details of key fast food market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany fast food market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

What factors are affecting the strength of competition in the Germany fast food market?

Table of contents