Fast Food - Morocco
2009 saw the introduction of smaller portion sizes menus and light snacks by fast food operators, in an attempt to boost transaction volume per outlet. Thus in 2009, McDonald’s (First Restaurant International) launched its Chicken Wrap, while KFC (La Société Marocaine de Projets Touristique (SMPT – Americana)) launched its Twister sandwich and La Brioche Dorée (Groupe Rahal) launched its P’tit Classique sandwiches in bakery fast food. These new menu offerings helped to fulfil consumer demand...
Euromonitor International's Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Asian Fast Food, Asian Full-Service Restaurants, Bakery Products Fast Food, Burger Fast Food, Casual Dining Full-Service Restaurants, Chained 100% Home Delivery/Takeaway, Chained Cafés/Bars, Chained Fast Food, Chained Full-Service Restaurants, Chained Pizza Consumer Foodservice, Chained Self-Service Cafeterias, Chained Street Stalls/Kiosks , Chicken Fast Food, Convenience Stores Fast Food, European Full-Service Restaurants , Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent 100% Home Delivery/Takeaway, Independent Cafés/Bars, Independent Fast Food, Independent Full-Service Restaurants, Independent Pizza Consumer Foodservice, Independent Self-Service Cafeterias, Independent Street Stalls/Kiosks, Latin American Fast Food, Latin American Full-Service Restaurants, Middle Eastern Fast Food, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other 100% Home Delivery/Takeaway, Other Cafés/Bars, Other Fast Food, Other Full-Service Restaurants, Pizza 100% Home Delivery/Takeaway, Pizza Fast Food, Pizza Full-Service Restaurants, Specialist Coffee Shops.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
List of Contents and Tables
Transaction Numbers Fall in 2009
Maximising Existing Stores Sales Remains the Key Strategy
Leisure, Retail and Travel Locations All Attractive To Foodservice Operators
Strong Presence of Independent Players
Positive Growth Expected in the Long Term for Consumer Foodservice
Key Trends and Developments
Small Menu Items A Big Profit Driver for Global Fast Food Chains
Economic Downturn Has Negative Effect on Consumer Foodservice
Consumer Foodservice Players Slow Expansion and Maximise Existing Store Sales
Consumer Foodservice Players Turn To Renovation To Improve Ambiance
Players Focusing on Second-tier Cities
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2004-2009
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2004-2009
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2009
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2009
Table 5 Consumer Foodservice by Food Vs Drinks Split 2009
Table 6 Sales in Consumer Foodservice by Location 2004-2009
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2009
Table 8 Chained Consumer Foodservice Company Shares 2005-2009
Table 9 Chained Consumer Foodservice Brand Shares 2006-2009
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2009-2014
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
Summary 1 Research Sources
Summary 2 Aladdin Groupe: Key Facts
Summary 3 Aladdin Groupe: Competitive Position 2009
Summary 4 Groupe Akwa: Key Facts
Summary 5 Groupe Akwa: Operational Indicators
Summary 6 Groupe Akwa: Competitive Position 2009
Summary 7 Groupe Rahal: Key Facts
Summary 8 Groupe Rahal: Competitive Position 2009
La Grillardière SA
Summary 9 La Grillardière SA: Key Facts
Summary 10 La Grillardière SA: Competitive Position 2009
Ristorante Pasta Di Luigi
Summary 11 Ristorante Pasta Di Luigi: Key Facts
Summary 12 Ristorante Pasta Di Luigi: Operational Indicators
Summary 13 Ristorante Pasta Di Luigi: Competitive Position 2009
Summary 14 Venezia Group: Key Facts
Summary 15 Venezia Group: Competitive Position 2009
Table 12 Fast Food by Subsector: Units/Outlets 2004-2009
Table 13 Fast Food by Subsector: Number of Transactions 2004-2009
Table 14 Fast Food by Subsector: Foodservice Value 2004-2009
Table 15 Fast Food by Subsector: % Units/Outlets Growth 2004-2009
Table 16 Fast Food by Subsector: % Transaction Growth 2004-2009
Table 17 Fast Food by Subsector: % Foodservice Value Growth 2004-2009
Table 18 Sales of Bakery Products Fast Food by Type 2006-2009
Table 19 Global Brand Owner Shares of Chained Fast Food 2005-2009
Table 20 Brand Shares of Chained Fast Food 2006-2009
Table 21 Forecast Sales in Fast Food by Subsector: Units/Outlets 2009-2014
Table 22 Forecast Sales in Fast Food by Subsector: Number of Transactions 2009-2014
Table 23 Forecast Sales in Fast Food by Subsector: Foodservice Value 2009-2014
Table 24 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2009-2014
Table 25 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2009-2014
Table 26 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2009-2014
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