Fish and Seafood in Germany
Report description
Campaigns and other promotional activities are in place or are being launched by the Fisch-Informationszentrum to convince the average German to consume more fish and other seafood products. In particular, such activities are being targeted at schools to teach children the health and wellness benefits of fish and seafood products, as well as their ability to increase concentration and learning abilities. There remains much potential for seafood consumption to be expanded in Germany as levels...
Euromonitor International's Fish and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2007-2011, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Crustaceans, Fish , Molluscs and Cephalopods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Prospects
Category Data
Table 1 Sales of Fish and Seafood by Category: Total Volume 2006-2011
Table 2 Sales of Fish and Seafood by Category: % Total Volume Growth 2006-2011
Table 3 Sales of Fish and Seafood by Distribution Format: % Total Volume Analysis 2006-2011
Table 4 Forecast Sales of Fish and Seafood by Category: Total Volume 2011-2016
Table 5 Forecast Sales of Fish and Seafood by Category: % Total Volume Growth 2011-2016
Executive Summary
Fresh Food Sales Return To Growth
Environmental Fears on the Rise, Spurring Alternative Production Methods
Supermarkets Vie With Discounters
Healthy Product Categories Will Stimulate Growth
Key Trends and Developments
Germans Turning To Healthier Foods
Legislation Driving Modernisation and Improved Production
Increasing Role of Discounters in Fresh Food Distribution
Market Data
Table 6 Sales of Fresh Food by Category: Total Volume 2006-2011
Table 7 Sales of Fresh Food by Category: % Total Volume Growth 2006-2011
Table 8 Sales of Fresh Food by Distribution Format: % Total Volume Analysis 2006-2011
Table 9 Sales of Fresh Food by Distribution Format: % Retail Volume Analysis 2006-2011
Table 10 Forecast Sales of Fresh Food by Category: Total Volume 2011-2016
Table 11 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Related market research by sector
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