Fonterra company market research
|April 2013||Fonterra Brands (NZ) Ltd in Packaged Food (New Zealand)
Fonterra Brands (NZ) Ltd is expected to remain focused on driving sales of key brands within the dairy categories in which it is present. Constant new product development and innovation are expected t...
|March 2013||Fonterra Brands (New Young) Pte Ltd in Packaged Food (Taiwan)
Fonterra Brands (New Young) Pte Ltd plans to promote its products by sponsoring cooking events, seminars or competitions and by sharing the recipes with dairy products and butter. The majority of its ...
|March 2013||Fonterra Brands (Hong Kong) Ltd in Packaged Food (Hong Kong, China)
Over the forecast period, Fonterra Brands (Hong Kong) Ltd is expected to focus its efforts on dominating the supply of dairy products in the foodservice channel. This is likely to be achieved by gener...
|December 2012||Fonterra Co-Operative Group in Packaged Food (World)
Fonterra is ranked in the top 20 among dairy players. However, this is due for the most part to its strong presence in Australasia. The company is looking to diversify, investing in a China-based dair...