Food Retailing - Germany - December 2009

"Contents
Market in Brief
The future
Market size and performance
The competitive landscape
Report Scope
Technical notes
Definitions
Store definitions
Financial definitions
Currencies
Figure 1: Exchange rates, € to other European currencies, 2004-08
Country codes
Figure 2: Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2008
Broader Market Environment
Population decline
Figure 4: Germany: Population trends, 2003-08
Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
Figure 6: Germany: Population, by age group, 2007, 2010 and 2015
Exit from recession
Figure 7: Germany: Gross domestic product, 1999-2008
Consumer spending remains problematic
Figure 8: Germany: Consumer expenditure, 1999-2008
Inflation declining
Figure 9: Germany: Consumer prices, 2004-08
The Market in Context
Key points
Mixed spending trends
Figure 10: Germany: Consumer spending, growth in main categories, 2004-08
Food and drink spending
Figure 11: Germany: Food, drink and tobacco spending, 2004-08
Easing inflation
Figure 12: Germany: Food, drink and tobacco and all prices, 2000-09
Eating out
Figure 13: Germany: Spending on food and eating out, 2004-08
Figure 14: Germany: Spending on eating out as a proportion of food and drink expenditure, 2004-08
Sector Size and Forecast
Key points
Economic outlook
Consumer outlook
Retail forecasts
Figure 15: Germany: Retail sales, 2004-14
Recent trends in food retailing
Figure 16: Germany: Food, drink & tobacco retailers’ sales, by store type, 2004-08
Enterprises
Figure 17: Germany: Food, drink & tobacco retailers – Number of enterprises, 2004-07
Retail Competitor Analysis
Key points
Change at the top
Intense competition among the discounters
Mainstream players seek differentiation
Further own brand development
Figure 18: Germany: Leading food retailers, 2008
Market shares
Figure 19: Germany: Leading food retailers evaluation and market shares, 2008
Aldi (Europe)
Figure 20: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
Figure 21: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
Strategic evaluation
History
Sales performance
Figure 22: Aldi (Europe): Group sales performance, 2004-08
Store portfolio
Figure 23: Aldi (Europe): Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Figure 24: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
Figure 25: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
Strategic evaluation
History
Sales performance
Figure 26: Aldi (Europe): Group sales performance, 2004-08
Store portfolio
Figure 27: Aldi (Europe): Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Dohle Group
History
Financial performance
Figure 28: Dohle Group: sales performance, 2005-08
Store portfolio
Figure 29: Dohle Group: outlet numbers, 2004-08
Retail offering
Market positioning
Product offer
Brands
Pricing
Advertising and marketing
e-commerce and home shopping
Edeka Group
Figure 30: Edeka Group: Sales as share of all food retailers’ sales in Germany, 2004-08
Strategic evaluation
History
Financial performance
Figure 31: Edeka Group: Group sales performance, 2004-08
Store portfolio
Figure 32: Edeka Group: Outlet data, 2004-08
Figure 33: Edeka Group: Food retail outlet data, 2004-08
Figure 34: Edeka Group: Store formats, 2009
Retail offering
Market positioning
Brands
Figure 35: Edeka: Own-brands, 2009
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Norma
History
Financial performance
Figure 36: Norma: Estimated sales performance, 2004-08
Store portfolio
Figure 37: Norma: Outlet data, 2004-08
Retail offering
Market positioning
Product offer
Brands
Pricing
Advertising and marketing
e-commerce and home shopping
Real (METRO)
Figure 38: Real: Sales as share of all food retailers in Europe, 2004-08
Strategic evaluation
History
Financial performance
Figure 39: Real: Group financial performance, 2004-08
Store portfolio
Figure 40: Real: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Figure 41: Real: Own label ranges, 2008/09
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Rewe
Figure 42: Rewe: Share of all European food retailers’ sales, 2004-08
Figure 43: Rewe: Share of all German food retailers’ sales, 2004-08
Strategic evaluation
Recent history
Financial performance
Figure 44: Rewe: Estimated retail sales, 2004-08
Figure 45: Rewe: Estimated food retail sales, by country, 2008
Store portfolio
Figure 46: Rewe: Outlet data, 2004-08
Figure 47: Rewe: Food retail formats in Germany, 2008
Figure 48: Rewe: International food fascias, by market, 2008
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
Schwarz Group
Figure 49: Schwarz Group: Sales as share of all food retailers in Europe, 2004-08
Strategic evaluation
History
Financial performance
Figure 50: Schwarz Group: Estimated group financial performance, 2005-09
Figure 51: Schwarz Group: Proportion of group sales, 2004-08
Figure 52: Schwarz Group: Estimated proportion of international sales, by market, 2008/09
Store portfolio
Figure 53: Schwarz Group: Estimated outlet data, 2005-09
Figure 54: Schwarz Group: Store formats, 2009
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Tengelmann (Food Retail Europe)
Figure 55: Kaiser's Tengelmann: Sales as share of all food retailers’ sales in Germany, 2004-08
Strategic evaluation
Recent history
Financial performance
Figure 56: Tengelmann Food Retail Europe: Sales performance, 2004/05-2008
Store portfolio
Figure 57: Tengelmann Food Retail Europe: Outlet data, 2004-08
Retail offering
Market positioning
Brands and product offer
e-commerce and home shopping"

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