Food Retailing - Germany
Report description
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts
Table of contents
Report Scope
Technical notes
Definitions
Store definitions
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010/11
Other abbreviations
The Market: Economic Background
Demographics
Implications for food retailers
The economy
Implications for food retailers
Consumer prices inflation
Figure 3: Germany: Consumer prices inflation, Jan 2006 -Oct 2011
The Market: Consumer Spending
Figure 4: Germany: Households’ consumer spending on food and selected categories, 2006-10
Figure 5: Germany: Spending on food and restaurants as % of total households’ consumption expenditure, 2006-10
Figure 6: Spending on food and non-alcoholic beverages as % of total households’ consumption expenditure in Germany, France, and Spain, 2006-10
The Market: The Food Retailers
Economic outlook
Retail sales and forecasts
Figure 7: Germany: Food retailers’ sales, 2006-10
Figure 8: Germany: Food retailers’ sales forecasts. 2011-16
Outlet and enterprise data
Figure 9: Germany: Retail enterprises, 2006-09
The Retailers: Online
Figure 10: Germany: Online shopping penetration, 2006-10
Figure 11: Germany: % of consumers shopping online for groceries regularly/occasionally, 2010
The Retailers: Leading Retailers
Discounters continue to grow share
Figure 12: Germany: Leading discounters’ aggregate share of grocers’ retail sales, 2006-10
Discounters’ performance
Improved product offers to drive footfall
Expansion and contraction
Limited potential for online
Unconventional retail structures
Figure 13: Germany: Leading food retailers, 2010/11
The Retailers: Market Shares
Figure 14: Germany: Food retailers’ market shares, 2010/11
The Consumer: What They Look For
Figure 15: Germany: Ten most important deciding factors in shopping for food, drink and household products, 2010
Figure 16: Germany: Deciding factors in shopping for food, drink and household products, 2006-10
The Consumer: Where They Shop
Figure 17: Germany: Shops used regularly/occasionally, 2008-10
Aldi (Europe)
Strategic evaluation
Challenges at home
Mature markets provide robust growth
Still much scope for growth
Figure 19: Aldi: Stores per million capita in selected European countries, 2010
Downturn favours discounters in the UK?
Background
Company performance
Figure 20: Aldi (Europe): Group sales performance, 2006-10
Figure 21: Aldi (Europe): Outlet data, 2006-10
Figure 22: Aldi (Austria): Sales as share of all food retailers' sales in Austria, 2006-10
Figure 23: Aldi (Belgium): Sales as share of all food retailers' sales in Belgium, 2006-10
Figure 24: Aldi (Denmark): Sales as share of all food retailers' sales in Denmark, 2006-10
Figure 25: Aldi (France): Sales as share of all food retailers' sales in France, 2006-10
Figure 26: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2006-10
Figure 27: Aldi (Ireland): Sales as share of all food retailers' sales in Ireland, 2006-10
Figure 28: Aldi (Netherlands): Sales as share of all food retailers' sales in The Netherlands, 2006-10
Figure 29: Aldi (Portugal): Sales as share of all food retailers' sales in Portugal, 2006-10
Figure 30: Aldi (Spain): Sales as share of all food retailers' sales in Spain, 2006-10
Figure 31: Aldi (Switzerland): Sales as share of all food retailers' sales in Switzerland, 2006-10
Figure 32: Aldi (UK): Sales as share of all food retailers' sales in the UK, 2006-10
Store format
Retail offering
E-commerce and home shopping
Edeka Group
Strategic evaluation
Points of difference
Own brand
Expansion to continue
Cuckoo in the nest?
Non-food potential
Background
Co-operative structure
Company performance
Figure 34: Edeka Group Germany: Group financial performance, 2006-10
Figure 35: Edeka Group Germany: Outlet data, 2006-10
Retail offering
Netto
Edeka/Marktkauf
E-commerce and home shopping
Real (METRO)
Strategic evaluation
Profitability improving but only slowly
Eastern Europe shows signs of life
Could Metro dispose of Real?
Background
Company performance
2010
Figure 37: Real: Group financial performance, 2006-10
Figure 38: Real: Outlet data, 2006-10
Store formats
Retail offering
e-commerce and home shopping
Rewe (food)
Strategic evaluation
Convenience and kiosks
Figure 40: Rewe To Go store in Cologne
Online deficiencies
Penny losses in Germany
Strengthening Billa’s offer
Background
Company performance
Figure 41: Rewe (food): Group sales performance, 2006-2010
Figure 43: Rewe (food): Sales by country, 2006-10
Figure 44: Rewe (food): Company-operated outlet data by segment, 2008-10
Figure 45: Rewe (food): Company-operated outlet data by country, 2008-10
Store formats
Figure 47: Rewe: Food retail formats in Germany, 2011
Figure 48: Rewe: International food formats, 2011
Retail offering
Rewe
Penny
Billa
E-commerce and home shopping
Schwarz Group (Europe)
Strategic evaluation
Good progress in 2010
Avoiding risk
Opportunities closer to home
Investing in product…
…and vertical integration
Background
Company performance
Figure 50: Schwarz Group: Estimated group sales performance, 2006/07-2010/11
Figure 51: Schwarz Group: Estimated outlet numbers, 2006/07-2010/11
Store formats
Figure 52: Schwarz Group: Store formats, 2011
Retail offering
e-commerce
SPAR International
Strategic evaluation
Rationalisation and the recovery
Background
Figure 54: SPAR International: Year of entry, by country
Company performance
Figure 55: SPAR International: Retail sales by country, 2006-10
Figure 56: SPAR International: Estimated European sales exclusive of sales tax, 2010
Figure 57: SPAR International: Outlet data, 2006-10
Figure 58: SPAR International: Sales per m², by country (Europe), 2010
Figure 59: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2006-10
Figure 60: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2006-10
Figure 61: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2006-10
Figure 62: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2006-10
Figure 63: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2006-10
Figure 64: SPAR (France): Sales as share of all French food retailers’ sales, 2006-10
Figure 65: SPAR (Germany): Sales as share of all German food retailers’ sales, 2006-10
Figure 66: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2006-10
Figure 67: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2006-10
Figure 68: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2006-10
Figure 69: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2006-10
Figure 70: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2006-10
Figure 71: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2006-10
Figure 72: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2006-10
Figure 73: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-10
Figure 74: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2006-10
Figure 75: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2006-10
Figure 76: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2006-10
Figure 77: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2006-10
Figure 78: SPAR (UK): Sales as share of all UK food retailers’ sales, 2006-10
Figure 79: SPAR International: Sales and outlets, by country outside Europe, 2007-10
Store formats
Figure 80: SPAR International: Store formats, 2010
Retail offering
e-commerce and home shopping
Appendix - Broader Market Environment
Population
Figure 81: Europe: Population, by age group, 2005
Figure 82: Europe: Population, by age group, 2010
Figure 83: Europe: Population, by age group, 2015
Figure 84: Europe: Population, by age group, 2020
GDP
Figure 85: Europe: GDP (current prices), 2010
Figure 86: Europe: GDP growth rates (current prices), 2001-Q3 2011
Figure 87: Europe: GDP growth rates (constant prices), 2001 - Q3 2011
Consumer spending
Figure 88: Europe: Households’ consumer spending (current prices), 2010
Figure 89: Europe: Households’ consumer spending growth rates (current prices), 2001- Q3 2011
Figure 90: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
Consumer prices
Figure 91: Europe: Harmonised index of consumer prices, 2001-10
Unemployment
Figure 92: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 93: Europe: Interest rates, 2005 -Q3 2011
Consumer confidence
Figure 94: Europe: Consumer confidence, Sep 2010 -Aug 2011
Appendix - TGI Europe
Figure 445: Deciding factors in shopping for food, drink and household products, Germany, 2009-10
Figure 446: Shops used regularly/occasionally, Germany, 2010
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