Full-Service Restaurants in Morocco
Full-service restaurants saw sluggish growth in 2011, particularly in value terms. Although leading chained FSR such as Groupe Akwa, Ristorante Pasta Di Luigi and la société Mawarid Marocaine (Pizza Hut) continued to perform on-going outlet expansion, they had to run strong price promotions and introduce value set menus to match consumers’ declining purchasing power. This resulted in a slowdown in average menu price and overall value growth.
Euromonitor International's Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Asian Full-Service Restaurants, Casual Dining Full-Service Restaurants, Chained Full-Service Restaurants, European Full-Service Restaurants, Independent Full-Service Restaurants, Latin American Full-Service Restaurants, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other Full-Service Restaurants, Pizza Full-Service Restaurants.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Full-Service Restaurants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Table 1 Full-Service Restaurants by Category: Units/Outlets 2006-2011
Table 2 Full-Service Restaurants by Category: Number of Transactions 2006-2011
Table 3 Full-Service Restaurants by Category: Foodservice Value 2006-2011
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2006-2011
Table 5 Full-Service Restaurants by Category: % Transaction Growth 2006-2011
Table 6 Full-Service Restaurants by Category: % Foodservice Value Growth 2006-2011
Table 7 Global Brand Owner Shares of Chained Full-Service Restaurants 2007-2011
Table 8 Brand Shares of Chained Full-Service Restaurants 2008-2011
Table 9 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2011-2016
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2011-2016
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016
Table 12 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2011-2016
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-2016
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2011-2016
Akwa Group in Consumer Foodservice (morocco)
Summary 1 Groupe Akwa: Key Facts
Summary 2 Groupe Akwa: Operational Indicators
Summary 3 Groupe Akwa: Competitive Position 2011
Ristorante Pasta Di Luigi in Consumer Foodservice (morocco)
Summary 4 Ristorante Pasta Di Luigi: Key Facts
Summary 5 Ristorante Pasta Di Luigi: Competitive Position 2011
Consumer Foodservice Continues To See Performance Slowdown in 2011
Foodservice Players Use Online Marketing and Networking To Drive Sales
Mcdonald's Continued To Lead Chained Consumer Foodservice
Independent Operators Continued To Lose Share
Key Trends and Developments
Slight Economic Recovery Does Not Translate Into Positive Cfs Performance
Foodservice Operators Use Online Marketing To Appeal To Customers
Hectic Lifestyles Increase Demand for Takeaway and Home Delivery Services
Players Turn To Renovation As Ambiance Becomes Key Consideration
Industry Players Focus on Maximising Same-store Sales
Table 15 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 17 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 18 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 19 Consumer Foodservice by Food Vs Drinks Split 2011
Table 20 Sales in Consumer Foodservice by Location 2006-2011
Table 21 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 22 Chained Consumer Foodservice Company Shares 2007-2011
Table 23 Chained Consumer Foodservice Brand Shares 2008-2011
Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Summary 6 Research Sources
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