Market research: Georgia (page 1 of 2)

The number of grocery retailers declined in Georgia in 2011 while larger players gained share. They increased their selling space and opened new outlets thanks to greater financial resources, stronger...

The end of 2010 and beginning of 2011 marked a period of development for non-store retailing. Vending machines became widespread, especially in the summer, as consumers found it convenient to buy vari...

Oils and fats is expected to experience slow volume growth of 1% in 2011 due to very high increase in unit prices, which have been affected by commodity oil price increase in the whole world. With oil...

As for many dairy products, other dairy products such as cream, coffee whiteners, condensed milk, fromage frais and quark, chilled and shelf-stable desserts and chilled snacks are usually made at home...

The tradition of doorstep delivery of artisanal matsoni (which can be considered as the Georgian analogue of kefir) is quite strong in Georgia and mostly in Tbilisi. This fact makes artisanal sales of...

The 16% expected current value growth of Ice cream in 2011 is much more optimistic compared to the review period CAGR, as 2011 is showing quite a healthy economic growth and the niches are gaining the...

Georgia is traditionally a good market for Baby food. Breastfeeding is still not very popular in the country due to Soviet-style practices that separated mothers and their children at birth to prevent...

The production of artisanal cheese prospered in 2010 as its value share reached 73%. Such a steadily fixed position of artisanal cheese on the Georgian market is conditioned by several reasons. Only t...

The growth of GDP also pushed up the growth of confectionery products, having significantly increased the consumption of traditional products such as chocolate tablets. Other categories with lower lev...

Together with raised GDP the expectations of the population increased, and they are more optimistic regarding the future, leading to increased consumption. The end of the recession drove up the averag...

Meal replacement products in Georgia remained negligible over 2010-2011. The majority of the population is not yet greatly concerned with health and wellness trends, still striving for improvements in...

2011 appeared to be the year of distinct economic change, which was reflected in sales of bakery products, particularly bread. Bread has long been a very major product in Georgian cuisine. Consequentl...

The first upturn in sales of biscuits within three years as a result of economic growth in 2011 led to the decline of unpackaged biscuits. in this situation domestic player Sweet Country managed to co...

The growth in prices of cereal commodities pushed up unit prices for breakfast cereals, and the category demonstrated reasonably high current unit price growth reaching 9% – the highest index since 20...

The post crisis period did not see small manufacturers and importers expand their shares. indeed, in 2010 a couple of companies significantly gained shares while small, Georgian manufacturers were gra...

Local manufacturers saw quite confident growth in 2011, which can be explained by several factors. First of all, the recovery period which actually started at the beginning of 2011 led to some Georgia...

The development of technologies, enhanced pace of life and convenience of use and "cooking" are making frozen ready meals more and more popular in Georgia. Manufacturers, mostly local, are offering mo...

Canned/preserved food is expected to record very strong current value growth in 2011. This is primarily due to high growth in food prices, especially for meat. The rise in global food prices impacted ...

in 2009 and 2010 world prices for crops increased considerably. This also affected the unit price of rice, which peaked at GEL2.60 per kg in current value terms. However, from the second half of 2010 ...

Active government policies on strengthening quality controls, certification and the licensing of producers led to the disappearance of large numbers of small players in frozen processed food....

A local player, Nikora, is the strong leader in Chilled processed food in Georgia. However, towards the end of the review period, alongside the traditionally strong activity of Nikora, other players s...

Technocom Corp entered noodles with Mivina pouch instant Noodles in 2010. Mivina is a relatively cheap (around GEL8.00 per kg) and qualitative product. Furthermore, it has quite broad penetration and ...

Large domestic manufacturers are pushing sales growth in 2011. The government is supporting the launch or restoration of various factories and plants, thereby creating new production facilities and wo...

During the economic downturn, with a lack of advertising activity, people tend to buy familiar products. Agrolimen SA offers Gallina Blanca, the long-time brand leader. Consumers do not buy trial prod...

in 2010-2011, average unit prices increased for most food products. For example, the price of pasta is already GEL3.20 per kg in 2011, while potatoes cost GEL1.50 per kg and buckwheat over GEL3.00 per...

The popularity of sweet and savoury snacks is increasing in Georgia. On the one hand, this is due to the widening of the target audience to include children, younger adults, middle-aged men, etc. On t...

As a result of low disposable income levels, the majority of the Georgian population tends to prefer unregulated grocers, independent grocers, grey market trading and bazaars, all of which offer lower...

During the economic crisis, consumers typically focused their grocery spending on the most important elements, thus opting more for traditional favourites. Cheese in Georgia has a strong traditional a...

Snack bars continued to have insignificant sales in Georgia at the end of the review period. A small range of brands are occasionally offered in retailers in the largest cities but distribution remain...

Breakfast cereals is expected to see a sharp rise in current value unit price in 2010 over the previous year, with this linked to rising import costs and currency fluctuations. Product areas with the ...