Global packaged food: impact of past economic downturns on meal solutions
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Report description
The current global financial crisis is unprecedented in its depth and contagion. An assessment of earlier periods of regional crises is identified as an important starting point to understanding possible market scenarios over the short to medium term.
In this report, Euromonitor International looks to draw lessons by evaluating the impact of historic periods of financial crisis in Latin America, Western Europe, and North America.
The meal solutions sector of the overall Packaged Food market is reviewed in the context of each of the major economic crises and slowdowns identified above and examined in terms of performance and recovery patterns with a closer investigation of winning and losing categories and strategies, with graphics and analysis identifying key areas of risk and opportunity.
This report does not claim to be comprehensive, focusing on selected regional economic downturns but rather seeks to offer high-level insight into key historical learnings that are seen by Euromonitor International as an important guide to understanding future size and shape of the global meal solutions market at a time of manifest macroeconomic instability.
In this report, Euromonitor International looks to draw lessons by evaluating the impact of historic periods of financial crisis in Latin America, Western Europe, and North America.
The meal solutions sector of the overall Packaged Food market is reviewed in the context of each of the major economic crises and slowdowns identified above and examined in terms of performance and recovery patterns with a closer investigation of winning and losing categories and strategies, with graphics and analysis identifying key areas of risk and opportunity.
This report does not claim to be comprehensive, focusing on selected regional economic downturns but rather seeks to offer high-level insight into key historical learnings that are seen by Euromonitor International as an important guide to understanding future size and shape of the global meal solutions market at a time of manifest macroeconomic instability.
Table of contents
DEFINITIONS
Definitions
OBJECTIVES AND PARAMETERS
Objectives for Global Briefing
Key Findings
HISTORICAL LESSONS
Economic Crises of the Last Two Decades
LATIN AMERICAN CRISES
Latin American Crisis 1998-1999
Latin American Economies in Crisis 1998-1999
Impact of the Latin American Crisis
Argentine Crisis: 2001-2002
Venezuelan Crisis: 2002-2003
Latin American Crisis: 1998-1999
Case Study: Brazilian Meal Solutions 1998-1999
Company Case Study: Perdigão Grows Share in Brazil
Case Study: Argentinean Meal Solutions 2001-2002
Company Case Study: Swift Armour Boosts Argentine Position
Case Study: Venezuelan Meal Solutions 2002-2003
Latin American Crisis: Road To Recovery 2003-2005
Latin American Recovery: Canned Food Slow To Rebound
Latin American Road To Recovery: Argentina 2004-2005
Latin American Road To Recovery: Venezuela 2004-2006
Road To Recovery Company Case Study: Chile's Agrícola Super
Latin American Crises and Recovery: Brand Winners
Latin American Crises and Recovery: Winning Brand Strategies
Latin American Crises: Key Conclusions
Key Conclusions: Poultry Insulates Frozen Processed Food
Key Conclusions: Premium Niche Offerings Can Still Survive
WESTERN EUROPEAN SLOWDOWN
Western European Slowdown 2001-2002
Western European Economies in Slowdown
Impact of the Western European Slowdown 2001-2002
Slowdown in Western Europe: 2001-2003
Western European Slowdown: Road To Recovery (2004-2005)
Economic Recovery Fails To Lift Canned Food and Sdc
Chilled Processed Food, Uht Soup Benefit Most From Recovery
Frozen Processed Food Loses Out To Chilled Offerings
Western European Slowdown and Recovery: Brand Winners
Western Europe Winning Brand Strategies
Case Study: Germany 2001-2003
Case Study: German Soup Benefits From Competitive Prices
Road To Recovery Case Study: Germany 2003-2005
Road To Recovery: German Canned Food , Sdc Stagnate
Case Study: France 2002-2003
Company Case Study: Mccormick Spices Up French Business
Road To Recovery Case Study: France 2003-2005
Case Study: Italy 2001-2003
Case Study: Italy Soup Sales Underperform During Slowdown
Company Case Study: Unilever Drives Frozen Soup in Italy
Road To Recovery: Spain's Alimentos Naturales Offers Insight
Western European Crisis: Key Conclusions
US ECONOMIC SLOWDOWN
US Economic Slowdown 2001
US Economy in Slowdown
Impact of the US Slowdown 2001
Slowdown in North America: 2001-2003
North American Slowdown: Road To Recovery 2004-2005
North American Recovery: Competition From Foodservice
North American Slowdown and Recovery: Brand Winners
North American Winning Brand Strategies
North American Lessons From Winning Brand Strategies
Case Study: US 2001-2003
US Frozen and Chilled Processed Food Perform Well
Company Case Study: French's Diversifies It's US Mustard
Company Case Study: Oscar Mayer's Health Credentials
Company Case Study: Reviving Canned Fruit in Canada
North American Slowdown: Key Conclusions
CONCLUSIONS
Past Crises: Key Historical Lessons Worldwide
Global Winning Categories
Global Losing Categories
Impact on Meal Solutions During Global Economic Downturn
Final Conclusions: Meal Solutions
Definitions
OBJECTIVES AND PARAMETERS
Objectives for Global Briefing
Key Findings
HISTORICAL LESSONS
Economic Crises of the Last Two Decades
LATIN AMERICAN CRISES
Latin American Crisis 1998-1999
Latin American Economies in Crisis 1998-1999
Impact of the Latin American Crisis
Argentine Crisis: 2001-2002
Venezuelan Crisis: 2002-2003
Latin American Crisis: 1998-1999
Case Study: Brazilian Meal Solutions 1998-1999
Company Case Study: Perdigão Grows Share in Brazil
Case Study: Argentinean Meal Solutions 2001-2002
Company Case Study: Swift Armour Boosts Argentine Position
Case Study: Venezuelan Meal Solutions 2002-2003
Latin American Crisis: Road To Recovery 2003-2005
Latin American Recovery: Canned Food Slow To Rebound
Latin American Road To Recovery: Argentina 2004-2005
Latin American Road To Recovery: Venezuela 2004-2006
Road To Recovery Company Case Study: Chile's Agrícola Super
Latin American Crises and Recovery: Brand Winners
Latin American Crises and Recovery: Winning Brand Strategies
Latin American Crises: Key Conclusions
Key Conclusions: Poultry Insulates Frozen Processed Food
Key Conclusions: Premium Niche Offerings Can Still Survive
WESTERN EUROPEAN SLOWDOWN
Western European Slowdown 2001-2002
Western European Economies in Slowdown
Impact of the Western European Slowdown 2001-2002
Slowdown in Western Europe: 2001-2003
Western European Slowdown: Road To Recovery (2004-2005)
Economic Recovery Fails To Lift Canned Food and Sdc
Chilled Processed Food, Uht Soup Benefit Most From Recovery
Frozen Processed Food Loses Out To Chilled Offerings
Western European Slowdown and Recovery: Brand Winners
Western Europe Winning Brand Strategies
Case Study: Germany 2001-2003
Case Study: German Soup Benefits From Competitive Prices
Road To Recovery Case Study: Germany 2003-2005
Road To Recovery: German Canned Food , Sdc Stagnate
Case Study: France 2002-2003
Company Case Study: Mccormick Spices Up French Business
Road To Recovery Case Study: France 2003-2005
Case Study: Italy 2001-2003
Case Study: Italy Soup Sales Underperform During Slowdown
Company Case Study: Unilever Drives Frozen Soup in Italy
Road To Recovery: Spain's Alimentos Naturales Offers Insight
Western European Crisis: Key Conclusions
US ECONOMIC SLOWDOWN
US Economic Slowdown 2001
US Economy in Slowdown
Impact of the US Slowdown 2001
Slowdown in North America: 2001-2003
North American Slowdown: Road To Recovery 2004-2005
North American Recovery: Competition From Foodservice
North American Slowdown and Recovery: Brand Winners
North American Winning Brand Strategies
North American Lessons From Winning Brand Strategies
Case Study: US 2001-2003
US Frozen and Chilled Processed Food Perform Well
Company Case Study: French's Diversifies It's US Mustard
Company Case Study: Oscar Mayer's Health Credentials
Company Case Study: Reviving Canned Fruit in Canada
North American Slowdown: Key Conclusions
CONCLUSIONS
Past Crises: Key Historical Lessons Worldwide
Global Winning Categories
Global Losing Categories
Impact on Meal Solutions During Global Economic Downturn
Final Conclusions: Meal Solutions
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