Market research: Greece (page 1 of 4)

Business Monitor International's Greece Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bo...

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different chan...

Service Station Retailing in Greece outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing retai...

Business Monitor International's Greece Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bo...

The Greek economic crisis led to a shift towards modern Grocery retailers in 2011 following consumer demand for lower prices and better value offers. The cumulative effects of the economic correction ...

The recession affected severely homeshopping sales in Greece, with it seeing a significant fall in value sales over 2011, exceeding that seen the previous year. Being a channel mostly based on spontan...

Internet retailing in Greece was partially benefited by the recession and changes in consumer attitudes, particularly when it buying big-ticket items and luxury goods, as many chose the best-price dea...

The effects of the collapsing Greek economy were felt rather strongly during 2011 by mixed retailers as overall spending continued to deflate in the country. Mixed retailers witnessed competition from...

Recession generated increased cautiousness in terms of consumer spending during 2011, causing a significant drop in demand. As prices were compared, many consumers opted to purchase the products they ...

This report contains detailed forecasts and analysis for Greece, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Count...

While the economic recession in Greece has prompted consumers to stay in, cook and dine at home, this has not translated into increased demand for products in the majority of categories of canned/pres...

Towards the end of the review period, there was a trend among consumers of favouring packaged products in chilled processed food over their fresh/unpackaged product equivalents and this is expected to...

There was a visible trend in dried processed food at the end of the review period of a shift among consumers away from foodservice and an increasing need to save money by staying in, cooking and dinin...

Demand for frozen processed food together with consumer attitudes has been affected by the economic crisis in 2011. Greek consumers have become much more price motivated and promotion driven. In addit...

Worsening of the Greek economic climate at the end of the review period had a generally negative effect on consumers who opted to save money and avoid unnecessary expenditure. This, on one hand, has d...

The economic downturn has had a minimal effect on sales, as products have a commodity status. However, overall sales are expected to decline as a result of health and wellness trends gradually leading...

The recession has had an impact also in other dairy products. With more products included in this category not having a commodity status, sales are severely affected by the fact that disposable income...

The recession is taking its toll in ice cream, as consumers reduce spending on indulgence products. Despite numerous new product launches and high temperatures, ice cream sales are expected to display...

Functional milk was a key trend over the review period and functional milk continues to perform well regardless of the economic downturn. Nounou Calci Plus and Delta Daily are the key brands in this s...

Consumers show increasing interest in low fat cheese variants. Nounou and Dirollo are the best performing brands within light cheese. Since 2010, even private label products are starting to enter the ...

Following a decline in birth rates and a simultaneous rise in the period of breastfeeding, baby food is facing a decline in volume sales. More specifically, the period of breastfeeding increased from ...

Functional yoghurt is losing its momentum with sales declining in both drinking and spoonable formats. Driven by declines in disposable incomes and the fact that these products are considerably more e...

Driven by the trend of health and wellness, there was high demand for products in snacks bars that enable shape management in 2010 thus these products and low calorie products were among the best perf...

Mass migration to private label products and economy brands was evident in spreads at the end of the review period. Aggressive promotional activities remained the key method among manufacturers of pro...

Demand for sugar-free products remained a key driver of growth in sugar confectionery towards the end of the review period as consumers increasingly sought indulgence with reduced guilt. The very low ...

With most products in baked goods having commodity status, retail volume sales were not affected to a great extent by the economic downturn thus retail volume growth in 2011 is expected to be similar ...

In response to the economic environment at the end of the review period, Greek consumers started to reduce their spending and purchasing and to cut back wherever they could. This impacted demand for b...

Given that breakfast is not treated as a meal in Greece, with very few Greeks having breakfast in the morning, the category of breakfast cereals has suffered in line with the worsening effects of the ...

A key trend in chocolate confectionery towards the end of the review period was demand among consumers for products that are suitable for sharing as a result of which mini-fun size products increased ...

Although the trend of health and wellness favours meal replacement, the economic downturn and the fact that products in other categories of packaged food, such as breakfast cereals, are promoted as be...