Gum market research (page 1 of 4)

The ongoing health and wellness trend is expected to continue to boost consumption of sugar free gum in Morocco towards the end of the review period. Health-conscious consumers, who are concerned abou...

Growing oral health consciousness amongst urban consumers supported strong volume growth in chewing gum in 2012. Further, sugar-free gum such as Orbit gained huge popularity amongst adults who were co...

Domestic production of gum increased significantly in 2010-2012. It reflected the boosted demand of innovative gum products in Russia, as most gum is produced locally in Russia. After the economic rec...

Functional and sugar free gum gained more space on shelves in supermarkets and hypermarkets over 2012. Products such as Freedent Menthe Douce, White, La Valle Herbal and Delicious Tase and Relax Fruit...

The trend of frugality kicks in: calculating that introducing a new brand on the market may attract price-aware consumers and drive the prices down, the launch of Trident by Cadbury could be the begin...

The review period saw gum manufacturers launch new products in Vietnam. Functional gum was the focus of these product developments, with xylitol becoming the major ingredient in gum products. Together...

Gum in Thailand is expected to bounce up in response to rapidly improved consumer confidence in the aftermath of the devastating floods in the last quarter of 2011. To highlight, demand for gum in Tha...

Gum recorded positive retail value sales growth of 5% in 2012 despite the popularity of other newer and more widely available products in sugar and chocolate confectionery. Younger consumers showed mo...

Gum performed positively in 2012 and is set to see 5% growth in retail value sales. Growth was mainly driven by the rising demand for gum from young adults who form the majority consumers of brands in...

In 2011, gum sales stagnated with decreasing popularity of gums with xylitol, which accounted for the bulk of gum sales. Due to this trend, current value sales of gum overall are expected to decrease ...

In Kenya, gum is beginning to acquire a new image as more of a product for cosmetic use rather than just an ordinary type of confectionery, especially in light of the growing popularity of mint-flavou...

Sugar free gum is expected to see stronger growth than sugarised gum in Malaysia during 2012, mainly due to rising health concerns among consumers, both in terms of dental health and sugar consumption...

Gum manufacturers benefited from the gradual rebound of the country’s economy, as retail volume and value sales increased for the second consecutive year in 2012. As fears relating to financial prospe...

Whilst 2011 was a year of much innovation in terms of flavour, format and packaging, 2012 has been a quiet year for gum in South Africa. Leading manufacturers have focused on driving their core brands...

During 2012, Leiman Schlussel Ltd introduced the next generation of its Mentos gum brand, Mentos 3D, into Israel. This new sugar free gum was branded and priced as a premium product and joined 5 to be...

Gum continues to see declining sales, with a decline of 6% expected for 2012. Gum is effectively banned in Singapore, with the exception of chewing gum with proven health benefits. However, the market...

Gum in Japan continued to decline during 2012, falling in value by 3%. Japanese consumers in their 20s, previously the major consumers of gum, are now less inclined to chew gum....

The category was influenced by the trend for sugar-free gum in 2012. With the growing influence of the general health and wellness trend, consumers are steadily shifting away from sugarised gum toward...

During 2012 the gum category achieved value sales growth of 11% to reach GTQ671 million. Chewing gum is by far the most popular type of gum in the country, representing 93% of total value sales. The s...

During 2012 gum continued to be a dynamic category within confectionery, achieving sustained growth in the demand for added-value products, while witnessing a wider offer of products and brand extensi...

The health trend was the main driver of demand for gum in Azerbaijan over the review period and 2012 is expected to be no exception to this. Sugar free gum is expected to account for a leading retail ...

Rising demand for gum in Bulgaria is being driven by the rising consumption of healthy products as the chewing of gum not only offers oral hygiene benefits, but sugar free varieties can also help to k...

In 2012, the dynamism in gum was driven by new launches particularly in sugar-free gum. Sugarised gum and bubble gum, however, continued to register decline. Sugar-free gum has attracted the majority ...

Rising health awareness amongst urban consumers has helped to boost demand for functional gum as a product that helps to improve dental health. Functional gum positioned as being able to prevent denta...

The gum category benefited from the introduction of new product lines in 2011, with effects continuing into 2012. Such new products were either completely new product lines or new flavour varieties, n...

Due to the relatively low unit price and affordability of gum, sales in 2012 continued to remain unaffected by the poor economic environment. The high level of market saturation and a lack of major ne...

Gum saw a significant loss of popularity during the economic crisis in Latvia, when the purchasing power of consumers decreased dramatically. As products in the category are non-essential, it proved d...

The key players, especially Wrigley Hungaria, continuously improve their products and introduce new gums which are more effective in terms of dental care. The demand for high-efficiency gum declined o...

Thanks largely to economic improvements in Serbia, total volume and current value sales growth rates in gum in 2012 were both up on 2011, and also stronger than the respective CAGRs for the entire rev...

The expected volume decline registered by gum in 2012 will be the result of diminished purchasing power, which has brought about important changes in purchasing habits. Volume sales continue to decrea...