Gum market research (page 1 of 2)

The gum category in Slovakia is fairly saturated, with no major growth drivers. Bubble gum is continuing to lose share to chewing gum. 2011 was the fourth consecutive year of decline for the category ...

2011 was a year of recovery for Gum in Ukraine. Together with a slight increase in disposable income, consumers tended towards fashionable and impulse gum purchases. Consumers also looked for benefits...

Increased sophistication and functionality are the principal trends in the gum category. Apart from the usual concerns about health, Spanish consumers are generally looking for added value and functio...

Gum current retail value sales will increase by 12% in 2011 to reach KZT2 billion while retail volume sales will increase by 5% to reach 500 tonnes. Younger consumers account for the majority of gum s...

in 2011, gum is set to remain flat in terms of current value growth, which is a slight improvement from the decline experienced over the review period. The multiple disasters which hit Japan in March ...

The major trend in gum at the end of the review period was increased demand for functional gum, for example ranging from products with whitening features to products with health benefits such as forti...

During the review period, manufacturers concentrated on developing functional gum to boost the overall consumption of Gum in Vietnam since the success of Happy Dent White manufactured by Perfetti Van...

Together with raised GDP the expectations of the population increased, and they are more optimistic regarding the future, leading to increased consumption. The end of the recession drove up the averag...

Volume sales of gum are expected to marginally increase in 2011 whilst value sales are expected to increase by 3% compared to 2010. Gum growth is mainly driven by sales of functional gum, which has be...

Volume growth of gum during 2011 is expected to be driven by new product development from the leading players. Young people, the largest consumers of Gum in Azerbaijan, often view gum consumption as ...

Investment in sugar free gum continues as consumers perceive this product type to be a healthier alternative in terms of dental health, as well as the growing preference among children and teenagers f...

in 2011, positive value growth in gum has been driven by the dynamism of sugar-free gum, whereas sugarised gum and bubble gum are both set to register a decline. Sugar-free gum has attracted the major...

The overall gum category in 2011 increased despite a weak performance of Xylitol gum, the popularity of which waned in recent years and which affected the entire gum category. All Xylitol gum produced...

Although gum volumes in Bosnia-Herzegovina have continued to decline during 2011, the expected 4% decline is slower than the volume CAGR of -7% recorded during the review period. Furthermore, current ...

As gum was reaching maturity in 2011, there were no significant new product developments and household penetration remained stagnant. Nevertheless, key players continued to work on improving consumpti...

The premium brand 5, which Wrigley launched in autumn 2009, provided a strong initial impetus and boosted the value sales of the company, as well as the overall category. The brand succeeded in reachi...

Current value growth of Gum in 2011 is expected to be significantly stronger than the CAGR in the review period. This better performance stems from the growing number of premium products being launche...

innovation in terms of flavour, format and packaging has been the key trend in South African gum in 2011. Leading brands from Cadbury, Wrigley and Natela Importers have introduced innovative new produ...

Performance of gum is limited in 2011 due to prohibition of marketing campaigns. There is little being done to create consumer awareness. Gum is expected to see an increase in value sales growth due t...

The health and wellness trend continues to have a strong impact on general developments across packaged food in Slovenia, and this situation is more than evident in gum. Due to the increasing health a...

A health trend was the main driver in gum for the review period; 2011 will be no exception. Sugar-free gum is expected to account for 98% of gum value sales in 2011. The focus on the functional qualit...

New product developments are an increasingly important driver of retail value growth for Gum in Sweden. This is particularly true in the case of new flavour variant launches, with flavours increasingl...

Gum sales are expected to increase by 2% in volume terms and by 6% in current value to reach 300 tonnes with a value of €9 million in 2011. Gum was among the fastest growing packaged food categories i...

Gum achieved 10% current value terms growth to reach RMB17 billion in 2011. Functional and sugar-free gum witnessed relatively dynamic value growth in 2011, while bubble gum and sugarised gum saw weak...

The distribution of Gum in indonesia improved during 2010 and the first half of 2011, which ensured that gum was available in more retail outlets. This has led to slightly marginally higher volume gro...

The popularity of sugar free gum and functional Gum increased in Malaysia during 2011 due to the perceived health benefits of these types of gum. Malaysian consumers prefer sugar free gum to sugarised...

Even though macroeconomic indicators improved in Latvia in 2010 and 2011, consumers’ purchasing power remained low, so many consumers continued avoiding purchasing unnecessary impulse products. In add...

The slowly recovering economy has not appeared to encourage consumers to purchase more gum. After declining sharply in 2009 and 2010, volume sales have increased only marginally in 2011. More importan...

The significant growth recorded by Wrigley’s 5 sugar-free gum range is the main trend during 2011. Cobalt (Peppermint), Electro (Spearmint) and Pulse (Tropical) were launched in Australia in June 2009...

In 2011, gum is expected to decline marginally in volume terms and by 1% in value terms to reach 20,500 tonnes and £326 million respectively. Starting from 2009, consumers in the UK have been bombarde...