Gums

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
An Evolving Outlook
Market Scenario
Current and Future Analysis
Gum – A High-Impulse Product
Constant Product Innovation Perk Up Sales Opportunities
Distribution is the Key
Litter Causing Gums: A Threat to the Industry
Move Towards Functionality Curbs Long-Term Growth of Gum
Nutraceutical Gum: A Potential Opportunity
Influx of New Products
Gumlink – Market Leader In Nutraceutical Chewing Gums Market
Looking Ahead
Fierce Competition Keeps Prices Down
Novel Packaging Attracts All Age-Group Consumers
2.MARKET TRENDS & ISSUES
Industry Consolidation Continues
Gum: Emerging as a Functional Product
Increased Competition Engenders Refurbishment of Old Brands
Heavy Advertising Spurs Gum Sales
Tie-ups with Pharma Companies Aid Nutraceutical Gum Development
Functionality Surges Sugarless Gum Sales
Product Innovation Keeps Pace with Changing Consumer Preferences
Demographic Shift Prompts Development of Adult-Specific Products
Growing Health Concerns Inflate Sales
Bubble Gum: No More a Pink Tutti Frutti-flavored Gum
3.COMPETITIVE ANALYSIS – A HISTORIC REVIEW
4.PRODUCT OVERVIEW
5.PRODUCT INTRODUCTIONS/INNOVATIONS
6.PRODUCT INNOVATIONS/LAUNCHES – A HISTORIC PERSPECTIVE BUILDER
7.RECENT INDUSTRY ACTIVITY
8.STRATEGIC CORPORATE DEVELOPMENTS – A HISTORIC PERSPECTIVE BUILDER
9.FOCUS ON SELECT GLOBAL PLAYERS
Ferndale Confectionery Pty Ltd. (Australia)
Haribo GmbH & Co. Kg (Germany)
Kraft Foods, Inc. (US)
Mars, Incorporated (US)
The Wm. Wrigley Jr. Company (US)
Perfetti Van Melle (Italy)
The Hershey Company (US)
ZED Candy (Ireland)
10.GLOBAL MARKET PERSPECTIVE
Table 5: World Recent Past, Current and Future Analysis for Gums by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 6: World Historic Review for Gums by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 7: World 15-Year Perspective for Gums by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
Table 8: World Recent Past, Current and Future Analysis for Chewing Gum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 9: World Historic Review for Chewing Gum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 10: World 15-Year Perspective for Chewing Gum by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
Table 11: World Recent Past, Current & Future Analysis for Bubble Gum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 12: World Historic Review for Bubble Gum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 13: World 15-Year Perspective for Bubble Gum by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
III. MARKET
1.THE UNITED STATES
A. Market Analysis
Market Overview
Gum Market – A Perspective
Change in Consumer Preference Towards Breath- Freshening Gum
Innovation Fuels Growth in the Gum Market
Table 14: Leading Brands in the US Sugarless Gum Market (2010): Percentage Breakdown of Value Sales for Orbit, Trident, Wrigley’s 5, Stride, Wrigley’s Extra, Wrigley’s Eclipse, and Others (includes corresponding Graph/Chart)
Table 15: Leading Brands in the US Sugarless Gum Market (2010): Percentage Breakdown of Volume Sales for Orbit, Trident, Wrigley's Extra, Wrigley's 5, Wrigley's Eclipse, Stride, and Others (includes corresponding Graph/Chart)
Table 16: Confectionery Market in the US (2011): Percentage Breakdown of Value Sales by Category – Chocolate Candy, Non-Chocolate Candy, and Gum (includes corresponding Graph/Chart)
Chewing Gum Market
Gaining Popularity
Table 17: Chewing Gum Market in the US (2011): Percentage Breakdown of Mass Market Sales by Category – Sugarless Gum, and Regular Gum (includes corresponding Graph/Chart)
Table 18: Chewing Gum Market in the US (2011): Percentage Breakdown of Sales by Category – Sugarless Gum and Regular Gum (includes corresponding Graph/Chart)
Table 19: Chewing Gum Market in the US (2011): Percentage Breakdown of Drugstore Sales by Category – Sugarless Gum, and Regular Gum (includes corresponding Graph/Chart)
Leading Brands – A Recent Past Perspective
Table 20: Leading Brands in the US Regular Chewing Gum Market (2007): Sales in US$ Million for Doublemint, Juicy Fruit, Wrigley’s Winter Fresh, Freedent, Wrigley’s Spearmint, Big Red, Bubblicious, Hubba Bubba Bubble Tape, Bubble Yum, and Hubba Bubba Max (includes corresponding Graph/Chart)
Table 21: Leading Brands in the US Regular Chewing Gum Market (2007): Sales in Million Units for Doublemint, Juicy Fruit, Wrigley’s Winter Fresh, Wrigley’s Spearmint, Freedent, Big Red, Bubblicious, Hubba Bubba Bubble Tape, Bubble Yum, and Hubba Bubba Max (includes corresponding Graph/Chart)
Table 22: Leading Brands in the US Chewing Gum Market (2007): Drugstore Sales in US$ Million for Orbit, Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice, Trident White, Orbit White, Wrigley’s Double Mint, Stride, and Wrigley’s Winterfresh (includes corresponding Graph/Chart)
Table 23: Leading Brands in the US Chewing Gum Market (2007): Drugstore Sales in Million Units for Orbit, Wrigley’s Extra, Trident, Wrigley’s Eclipse, Dentyne Ice, Trident White, Wrigley’s Double Mint, Orbit White, Wrigley’s Winterfresh, and Wrigley’s Juicy Fruit (includes corresponding Graph/Chart)
Table 24: Leading Brands in the US Sugarless Chewing Gum Market (2007): Sales in US$ Million for Orbit, Extra, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Stride, Trident Splash, and Ice Breakers Ice Cubes (includes corresponding Graph/Chart)
Table 25: Leading Brands in the US Sugarless Chewing Gum Market (2007): Sales in Million Units for Orbit, Extra, Trident, Eclipse, Dentyne Ice, Trident White, Orbit White, Stride, Trident Splash, and Ice Breakers Ice Cubes (includes corresponding Graph/Chart)
Imports and Exports
Table 26: US Chewing Gum Market (2008 & 2009): Imports in US$ Million by Country – Canada, Mexico, Colombia, China, Italy, and Others (includes corresponding Graph/Chart)
Table 27: US Chewing Gum Market (2008 & 2009): Exports in US$ Million by Country – Mexico, Canada, Colombia

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