Handicapping the Superfruits Market: What's Hot, What's Not
Report description
Consumers know that fruits are good for them, but the understanding that some fruits contain much higher concentrations of nutrients like antioxidants than others has only recently taken hold. This presentation will examine the superfruits market from an American perspective, including factors driving consumer interest plus a ranking and review of superfruits – both established and emerging.
Learn about how consumer interest is shifting away from avoidance behaviors and toward inclusion, bolstering the trend toward superfruits. See how popular superfruits like pomegranate, acai and goji are currently trending with regard to new product launches and product formulations. Discover relatively unknown superfruits like maqui berry, lulo and borojo and how packaged goods firms are utilizing these exotic fruits.
Superfruits like pomegranate have risen from relative obscurity to ubiquity in recent years, helping to establish the concept of “superfruits” in the mind of the consumer.
But new product launches have eased of late as superfruits have matured and the novelty of specific superfruits has diminished. This has left the market at a crossroads, but the future could be bright if next generation superfruits catch on with consumers and product manufacturers.
Just what is a “superfruit” and what does “ORAC value” mean? What top health claims are supermarket shoppers seeking and how is this impacting the superfruits market? How does consumer awareness of specific superfruits vary? What kinds of products are packaged goods makers formulating with emerging superfruits like sea buckthorn, baobab, yumberry, maqui berry and borojo?
Loading...
Loading...
Our guarantees
Price Guarantee
Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.
All we ask for is reasonable proof of the report being currently available at the lower price.
If you do find a lower price, contact Claire Cole direct by telephone on +44 (0)1527 573 738, 1-866-545-5878 Toll-Free from the US, alternatively email us here.
Satisfaction Guarantee
Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.
