Hershey Co, The in Packaged Food (World)

Hershey has intensified its international market expansion, although the process remains slow paced and purely organic. It largely targeted the Asia Pacific and European markets, while delivering high sales growth in Latin American markets. The company also emerged as a potential bidder for Cadbury, indicating its interest in a more aggressive expansion strategy; however, the lack of a successful takeover also implies both its financial and structural limitations.

Euromonitor International’s Hershey Co, The in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby food, Bakery, Canned/preserved food, Chilled processed food, Confectionery, Dairy, Dried processed food, Frozen processed food, Ice Cream, Impulse and Indulgence Products, Meal replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and fats , Pasta, Ready meals, Sauces, dressings and condiments, Snack bars, Soup, Spreads, Sweet and savoury snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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