Home Cooking and Eating Habits: Global Survey Strategic Analysis
Report description
Faster paced and more unconventional lifestyles have led to a trend towards snacking and less structured meal occasions, prompting consumers to seek meal options that are quicker and easier to prepare. At the same time, the recession has forced many to go back to basics and cook from scratch. This new global report analyses findings from the Eating Habits section of Euromonitor International’s 2011 Annual Study of consumers across eight countries, and examines their implications for marketers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contents
Eating Patterns
Chart 1 Global: ""On a typical day, at what time do you eat meals and snacks?""
Eating Out Versus Eating in
Home Cooking Versus Meal Solutions
Chart 2 Global: ""On average, how often do you:""
Reasons for Buying Ready Meals
Chart 3 Global: ""Why do you purchase ready meals versus preparing a meal from scratch?""
Outlook
Rationale and Context
the Survey
Economic Context
Table 1 Real GDP Growth by Country 2009-2011
Impact on Eating Habits
Global Overview
Eating in Versus Eating Out
Chart 4 Per Capita Consumer Expenditure on Eating Out Versus Eating In 2011
Eating Patterns
Chart 5 By Country: ""On a typical day, at what time do you eat meals?""
Chart 6 By Country: ""On a typical day, at what time do you eat snacks?""
the Market for Sweet and Savoury Snacks
Table 2 Global Sales of Sweet and Savoury snacks, Incl Snack Bars 2006-2011
Home Cooking Versus Meal Solutions
Chart 7 Single-person Households as % all Households 2011
Chart 8 By Country: ""On average, how often do you:""
Ready Meals
Chart 9 By Country: ""Why do you purchase ready meals versus preparing a meal from scratch?""
Table 3 Global Sales of Ready Meals and Cooking Sauces 2006-2011
Brazil
Eating Patterns
Chart 10 Brazil: ""On a typical day, at what time do you eat meals and snacks?""
Chart 11 Brazil: On a typical day, at what time do you eat meals?"" by age
Chart 12 Brazil: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 13 Brazil: ""On average, how often do you:""
Chart 14 Brazil: ""On average, how often do you:"" by Gender
Chart 15 Brazil: ""On average, how often do you:"" by Age
Chart 16 Brazil: ""On average, how often do you:"" by household status
Ready Meals
Chart 17 Brazil: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 18 Brazil: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by Income
Trends in Convenience Foods
Table 4 Brazil: Trends in Convenience Foods 2006/2011
China
Eating Patterns
Chart 19 China: ""On a typical day, at what time do you eat meals and snacks?""
Chart 20 China: On a typical day, at what time do you eat meals?"" by age
Chart 21 China: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 22 China: ""On average, how often do you:""
Chart 23 China: ""On average, how often do you:"" by Gender
Chart 24 China: ""On average, how often do you:"" by Age
Chart 25 China: ""On average, how often do you:"" by household status
Ready Meals
Chart 26 China: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 27 China: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by age
Trends in Convenience Foods
Table 5 China: Sector Trends 2006/2011
France
Eating Patterns
Chart 28 France: ""On a typical day, at what time do you eat meals and snacks?""
Chart 29 France: On a typical day, at what time do you eat meals?"" by age
Chart 30 France: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 31 France: ""On average, how often do you:""
Chart 32 France: ""On average, how often do you:"" by Gender
Chart 33 France: ""On average, how often do you:"" by Age
Chart 34 France: ""On average, how often do you:"" by household status
Ready Meals
Chart 35 France: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 36 France: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by age
Trends in Convenience Foods
Table 6 France: Sector Trends 2006/2011
Germany
Eating Patterns
Chart 37 Germany: ""On a typical day, at what time do you eat meals and snacks?""
Chart 38 Germany: On a typical day, at what time do you eat meals?"" by age
Chart 39 Germany: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 40 Germany: ""On average, how often do you:""
Chart 41 Germany: ""On average, how often do you:"" by Gender
Chart 42 Germany: ""On average, how often do you:"" by Age
Chart 43 Germany: ""On average, how often do you:"" by household status
Ready Meals
Chart 44 Germany: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 45 Germany: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by employment status
Trends in Convenience Foods
Table 7 Germany: Sector Trends 2006/2011
India
Eating Patterns
Chart 46 India: ""On a typical day, at what time do you eat meals and snacks?""
Chart 47 India: On a typical day, at what time do you eat meals?"" by age
Chart 48 India: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 49 India: ""On average, how often do you:""
Chart 50 India: ""On average, how often do you:"" by Gender
Chart 51 India: ""On average, how often do you:"" by Age
Chart 52 India: ""On average, how often do you:"" by household status
Ready Meals
Chart 53 India: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 54 India: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by Income
Trends in Convenience Foods
Table 8 India: Sector Trends 2006/2011
Japan
Eating Patterns
Chart 55 Japan: ""On a typical day, at what time do you eat meals and snacks?""
Chart 56 Japan: On a typical day, at what time do you eat meals?"" by age
Chart 57 Japan: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 58 Japan: ""On average, how often do you:""
Chart 59 Japan: ""On average, how often do you:"" by Gender
Chart 60 Japan: ""On average, how often do you:"" by Age
Chart 61 Japan: ""On average, how often do you:"" by household status
Ready Meals
Chart 62 Japan: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 63 Japan: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by age
Trends in Convenience Foods
Table 9 Japan: Sector Trends 2006/2011
UK
Eating Patterns
Chart 64 UK: ""On a typical day, at what time do you eat meals and snacks?""
Chart 65 UK: On a typical day, at what time do you eat meals?"" by age
Chart 66 UK: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 67 UK: ""On average, how often do you:""
Chart 68 UK: ""On average, how often do you:"" by Gender
Chart 69 UK: ""On average, how often do you:"" by Age
Chart 70 UK: ""On average, how often do you:"" by household status
Ready Meals
Chart 71 UK: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 72 UK: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by age
Trends in Convenience Foods
Table 10 UK: Sector Trends 2006/2011
US
Eating Patterns
Chart 73 US: ""On a typical day, at what time do you eat meals and snacks?""
Chart 74 US: On a typical day, at what time do you eat meals?"" by age
Chart 75 US: On a typical day, at what time do you eat snacks?"" by age
Home Cooking Versus Meal Solutions
Chart 76 US: ""On average, how often do you:""
Chart 77 US: ""On average, how often do you:"" by Age
Chart 78 US: ""On average, how often do you:"" by work status
Chart 79 US: ""On average, how often do you:"" by household status
Ready Meals
Chart 80 US: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by gender
Chart 81 US: ""Why do you purchase ready meals versus preparing a meal from scratch?"" by age
the Market for Ready Meals
Table 11 US: Sector Trends 2006/2011
Outlook and Implications
Forecast Market Trends
Table 12 Global Sales of Convenience Foods 2011-2016
Appendix
Methodology
Chart 82 Sample vs. Population 2011
Survey Questions
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