How America Eats: The Crucial Role of Food Culture Inside Weight Management
Obesity is a national health problem. It's an issue that has been pushed all the way to the doors of the White House with Michelle Obama taking an active role advocating a healthy food doctrine to the food and beverage industry. While the USDA has recently issued an updated set of Dietary Guidelines, there appears to be a renewed effort socially to examine underlying reasons for obesity with fingers once again pointing in the direction of food and beverage manufacturers, foodservice and restaurants, and food ingredient suppliers. Yet within this socio-political fixation, based on new emerging cultural insights, where do consumers place the blame? How do today’s consumers define obesity?
How America Eats report addresses these and other questions. It builds from the Hartman Group's landmark 2004 Obesity in America report and provides new insights on where consumers are at today with regard to their weight management journey and on how the perception of obesity has changed in the past seven years.
Table of contents
Consumer Attitudes Toward Obesity
Weight Management Consumer Segmentation
Occasions & Weight Management
Demographics & Weight Management
Communicating Nutritional Information
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