How America Eats: The Crucial Role of Food Culture Inside Weight Management

Published: April 2011

Publisher: The Hartman Group

Product ref: 135205

Pages: 140

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Price:$ 8500.00In stock

Price: $ 8500.00

Report description

The Hartman Group’s How America Eats report is a holistic exploration into the intersections of culture of food, eating behaviors and consumer perceptions of healthy eating and weight management. This report goes beyond merely investigating consumers’ attitudes on weight management and healthy eating. It provides new revelations into the roles consumers expect food companies, retailers, food service, health care providers and policy makers to play that will help them meet their healthy weight aspirations and wellness lifestyle goals.

Obesity is a national health problem. It's an issue that has been pushed all the way to the doors of the White House with Michelle Obama taking an active role advocating a healthy food doctrine to the food and beverage industry. While the USDA has recently issued an updated set of Dietary Guidelines, there appears to be a renewed effort socially to examine underlying reasons for obesity with fingers once again pointing in the direction of food and beverage manufacturers, foodservice and restaurants, and food ingredient suppliers. Yet within this socio-political fixation, based on new emerging cultural insights, where do consumers place the blame? How do today’s consumers define obesity?

How America Eats report addresses these and other questions. It builds from the Hartman Group's landmark 2004 Obesity in America report and provides new insights on where consumers are at today with regard to their weight management journey and on how the perception of obesity has changed in the past seven years.

Table of contents

Introduction
Executive Summary
Methodology
Consumer Attitudes Toward Obesity
Childhood Obesity
Weight Management Consumer Segmentation
Occasions & Weight Management
Demographics & Weight Management
Communicating Nutritional Information
Key Takeaways
Recommendations

Price: $ 8500.00

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