Ice Cream - Europe - July 2010
Report description
This report covers both take-home and impulse ice cream markets. Impulse ice cream is defined as single-serve ice creams purchased for immediate consumption. Take-home ice cream is defined as any product that comprises primarily ice cream and is intended for consumption in the home, as opposed to an impulse purchase for immediate consumption.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
How we do it
Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.
Table of contents
Definition
Consumer research
Abbreviations
Market in Brief
Slow growth, but a massive market
The premium paradox
Impulse plays the individualist card
It's very much a youth thing
The majors rule – but artisanal holds its own
European Market Size and Forecast
Key points
Value growth – spurred on by sunshine?
Figure 1: Retail value sales of ice cream, by country, 2004-13
Figure 2: Retail value sales of ice cream, by country, 2004-13
UK – A growing taste for the indulgent
France – Sharing remains the key
Germany – Balancing pleasure with price
Italy – Ice cream as national icon
Spain – Holiday sun supports the market
Consumption trends – less is more?
Figure 3: Retail volume sales of ice cream, by country, 2004-13
Figure 4: Retail volume sales of ice cream, by country, 2004-13
Average spends hold up – broadly
Figure 5: Spend per capita, €, 2004-08
Market Segmentation
Key points
Impulse versus take-home
France – vive the individual!
Figure 6: Market segmentation, by value, France, 2008
Italy – keeping it in the family
Figure 7: Market segmentation, by value, Italy, 2008
Spanish individualism
Figure 8: Market segmentation, by value, Spain, 2008
The UK goes premium
Figure 9: Market segmentation, by value, UK, 2008
Figure 10: Market segmentation, by value, Germany, 2009
Companies and Product Innovation
Key points
Europe heads up NPD
Figure 11: Percentage of ice cream launches, by global region, 2009
NPD a strategy of support – the biggest get the most
Figure 12: Percentage of ice cream launches, by top ten European countries, 2009
Figure 13: Percentage of new product launches, by top ten European countries, 2006-09
NPD tries to add interest
NPD – in search of healthier indulgence
Figure 14: Percentage of ice cream launches, by top five claims, by the ‘Big 5’ European countries, 2009
Chocolate offers a taste of luxury
Figure 15: Percentage of ice cream launches, by top five flavours, by the ‘Big 5’ European countries, 2009
Private label gives no quarter to the brands
Figure 16: Percentage of private label ice cream launches vs branded launches, in Europe, 2009
France – Ice cream
New product launches by category
Figure 17: Percentage of new product launches in France, by category, 2006-09
Top claims
Figure 18: Top five claims on new product development, France, 2006-09
Top flavours
Figure 19: Top five flavours on new product development, France, 2006-09
Most innovative products
Germany – Ice cream
New product launches by category
Figure 20: Percentage of new product launches in Germany, by category, 2006-09
Top claims
Figure 21: Top five claims on new product development, Germany, 2006-09
Top flavours
Figure 22: Top five flavours on new product development, Germany, 2006-09
Most innovative products
Italy – Ice cream
New product launches by category
Figure 23: Percentage of new product launches in Italy, by category, 2006-09
Top claims
Figure 24: Top five claims on new product development, Italy, 2006-09
Top flavours
Figure 25: Top five flavours on new product development, Italy, 2006-09
Most innovative products
Spain – Ice cream
New product launches by category
Figure 26: Percentage of new product launches in ice cream in Spain, by category, 2006-09
Top claims
Figure 27: Top claims on new product development, Spain, 2006-09
Top flavours
Figure 28: Top flavours on new product development, Spain, 2006-09
Most innovative products
UK – Ice cream
New product launches by category
Figure 29: Percentage of new product launches in ice cream in UK, by category, 2006-09
Top claims
Figure 30: Top claims on new product development, UK, 2006-09
Top flavours
Figure 31: Top flavours on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Ice cream enjoys high penetration across Europe
Figure 32: Penetration of ice cream, by country, 2009
European trends
Bars and sticks do better than tubs and blocks
Figure 33: Penetration of ice cream in tubs and blocks, by country, 2005-09
Figure 34: Penetration of ice cream in bars and sticks, by country, 2005-09
Ice cream
Figure 35: Frequency of eating ice cream in tubs and blocks, by country, 2009
Figure 36: Frequency of eating ice cream in bars and sticks, by country, 2009
Penetration by format
Figure 37: Penetration of ice cream in tubs and blocks, by type, by country, 2009
Figure 38: Penetration of ice cream in bars and sticks, by type, by country, 2009
Across Europe as a whole…
France
Germany
GB
Spain
Attitudes – and implications
Indulgence over duty
Figure 39: Attitudes towards health and diet, by country, 2009
Figure 40: Attitudes towards shopping, by country, 2009
Additives and the environment exercise consumers
Appendix – Pan Euro Comparison
Who eats ice cream?
Figure 41: France demographics, ice cream in tubs and blocks, 2009
Figure 42: France demographics, ice cream in bars/cones/tubs/sticks, 2009
Figure 43: Germany demographics, 2009
Figure 44: Germany demographics, ice cream in bars/cones/tubs/sticks, 2009
Figure 45: GB demographics, 2009
Figure 46: GB demographics, ice cream in bars/sticks/tubs/cones, 2009
Figure 47: Spain demographics, 2009
Figure 48: Spain demographics, ice cream in bars, cones, tubs, sticks, 2009
Ice cream
Figure 49: Attitudes towards health, diet and shopping, by country, 2009
Appendix – Market Size and Forecast Tables
Figure 50: Retail value sales of ice cream, by country, 2004-13
Figure 51: Retail value sales of ice cream, by country, 2004-13
Figure 52: Retail volume sales of ice cream, by country, 2004-13
Figure 53: Retail volume sales of ice cream, by country, 2004-13
Figure 54: Spend per capita, €, 2004-08
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