Ice Cream in Morocco
Report description
Traditionally, Moroccan consumers eat ice cream only in the summer with great focus on impulse ice cream. However, towards the end of the review period, ice cream manufacturers doubled their efforts in order to expand ice cream consumption throughout the year and to aggressively promote take-home ice cream. They therefore launched promotional campaigns of take-home ice cream in order to change consumer habits and to encourage people to eat ice cream during the winter.
Euromonitor International's Ice Cream in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2007-2012
Table 2 Sales of Ice Cream by Category: Value 2007-2012
Table 3 Sales of Ice Cream by Category: % Volume Growth 2007-2012
Table 4 Sales of Ice Cream by Category: % Value Growth 2007-2012
Table 5 Leading Flavours for Ice Cream 2007-2012
Table 6 Ice Cream Company Shares 2008-2012
Table 7 Ice Cream Brand Shares 2009-2012
Table 8 Impulse Ice Cream Company Shares 2008-2012
Table 9 Impulse Ice Cream Brand Shares 2009-2012
Table 10 Take-home Ice Cream Company Shares 2008-2012
Table 11 Take-home Ice Cream Brand Shares 2009-2012
Table 12 Sales of Ice Cream by Distribution Format: % Analysis 2007-2012
Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017
Mobigen SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Mobigen SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Mobigen SA: Competitive Position 2012
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 25 Company Shares of Impulse and Indulgence Products 2008-2012
Table 26 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Meal Solutions by Category: Volume 2007-2012
Table 32 Sales of Meal Solutions by Category: Value 2007-2012
Table 33 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 34 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 35 Company Shares of Meal Solutions 2008-2012
Table 36 Brand Shares of Meal Solutions 2009-2012
Table 37 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 38 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 42 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 45 Company Shares of Nutrition/Staples 2008-2012
Table 46 Brand Shares of Nutrition/Staples 2009-2012
Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 51 Sales of Packaged Food by Category: Volume 2007-2012
Table 52 Sales of Packaged Food by Category: Value 2007-2012
Table 53 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 54 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 55 GBO Shares of Packaged Food 2008-2012
Table 56 NBO Shares of Packaged Food 2008-2012
Table 57 NBO Brand Shares of Packaged Food 2009-2012
Table 58 Penetration of Private Label by Category 2007-2012
Table 59 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 60 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 61 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 62 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
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