Market research: Iran (page 1 of 2)

Iranian grocery retailing is in a phase of modernisation. Traditionally, grocery items have been distributed by the key wholesalers in each urban bazaar. These bazaars have been always a key connectio...

Improved standards of living, a growing number of women working outside of the home and increases in income were the most important factors which influenced sales of frozen processed food over the rev...

2010 and 2011 can be regarded as the years of the sudden rise of ready meals in Iran. The category benefited from a rapid trend towards urbanisation and increasingly hectic lifestyles, which increased...

Canned/preserved food has benefited from the rapid changes in the Iranian lifestyle, especially over the review period. Traditionally, Iranian consumers preferred to prepare homemade meals but with th...

Sales of chilled processed food remain very limited at the end of the review period but started to show very good potential over the review period. One of the reasons of this low base is lack of aware...

Dried processed food is a very important category in Iran and continues to grow steadily, with volume sales expected to increase by 17% to reach 905,000 tonnes. Rice is very popular in Iran, accountin...

Drinking milk, the main product in this category, was subsidised for many years by the Iranian government. However, at the end of 2010, a considerable portion of the subsidy on drinking milk was elimi...

Cheese has been a staple of Iranian cuisine especially for breakfast, for many years. Cheese along with sugarised tea is regarded as the most popular breakfast in Iran. However, only several types of ...

Iranian baby food was very strongly influenced by the subsidies reform program towards the end of the review period. Key manufacturers like Nestlé Iran PJS Co and Danone Multi Nutrition were faced wit...

Vegetable and seed oil will continue to dominate oils and fats with almost 75% of volume sales and a 55% share of retail value sales. Vegetable and seed oil is more popular than other formats as it is...

Cream and coffee whiteners will remain the only active categories in Iran during 2011. Currently cream has a very low base in the country which is a result of limited products coupled with weak distri...

Ice cream recorded very positive growth rates in both volume and value sales in recent years with the young Iranian population being the main driver of sales. These consumers are keen for more sophist...

The consumption of yogurt and sour milk drinks (doogh) has a long history in Iran. Yoghurt which is known as “Mast” in Farsi has been served alongside well-known Iranian dishes such as chelo kebab (ri...

This report contains detailed forecasts and analysis for Iran, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Country...

Awareness about snack bars remained minimal during 2011 and most retail outlets did not offer these products to consumers. Relatively high unit prices was also a key barrier for the growth of this cat...

Honey and jam, which are the most important spread products in Iran, have a long history in Iranian traditional cuisine. A considerable volume of both unpackaged honey and jam is still sold to consume...

Iran sugar confectionery is comprised of a combination of modern and traditional sugar products. Previously, only limited types of modern sugar confectionery such as standard mints and toffees were po...

Demand for gum continued to rise during 2011 which was mainly a result of advertising campaigns by key multinationals. More than 70% of the population are aged between 14 to 64 years which presents a ...

Among baked goods, bread is the most important product which has been a staple of the Iranian diet for many years. Bread is traditionally prepared in bakeries in unpackaged/artisanal format. The Irani...

In Iran, with huge per capita consumption of bread, other bakery products like biscuits and cakes are still relatively underdeveloped. Many consumers still view biscuits as a luxury item which can be ...

Breakfast cereals is set to record one of the highest growth rates in volume terms among all of the packaged food categories. Breakfast cereals is very new for Iranian consumers and benefits from stro...

Consumers of chocolate confectionery in Iran are experiencing a shift in their consumption patterns from domestic brands to multinational premium alternatives. While finding a well-known multinational...

Noodles was launched in 2010 for the first time by Amadeh Laziz and since then has proved to be very successful in Iran. The fast trend of urbanisation and rapid increase in the number of working wome...

Total volume and current value sales of pasta grew strongly over the review period, mainly a result of the low base of the category as well as the awareness increase which has been the general trend i...

Sales of sauce dressings and condiments is seeing very positive growth rates, which is mainly a consequence of the relatively low base for most of the product categories. Whilst tomato pastes and puré...

Sweet and savoury snacks has seen impressive growth rates in volume terms in recent years, benefiting from the young population of Iran. National statistics show that there are still more than 14 mill...

Consuming packaged soup is still a very immature concept in Iran; the first products in this category only emerged at the beginning of 2000. As a result, soup has very good potential for growth, which...

In 2010, the Iranian government decided to increase the unit price for subsided milk from IRR2, 500 to 3,500 for a 1-litre plastic pack. This change occurred in line with the subsidies cut-off program...

Yoghurt has long been recognised as a product with many desirable effects for consumers and most consumers consider yoghurt to be “healthy”. Overall, yoghurt represents 26% of per capita value of dair...

Baked goods sales continued to be dominated by unpackaged/artisanal bread in 2010. Bread, alongside rice, is a staple food in the Iranian diet, with Iranians enjoying warm, fresh bread with every meal...