Kellogg Co in Packaged Food (World)

Published: January 2014

Publisher: Euromonitor Plc

Product ref: 196567

Pages: 46

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Price:$ 520.00In stock

Price: $ 520.00

Report description

Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now beginning to leverage this in new product developments. Its joint venture with Wilmar International, combined with new initiatives within hot cereals, should help Kellogg achieve sales expansion in China. In 2013, although the balance is shifting, Kellogg is still too reliant on sales in the US market.

Euromonitor International’s Kellogg Co in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Breakfast Cereals
Snack Bars
Other Packaged food
Brand Strategy
Brand strategy
Operations
Recommendations

Price: $ 520.00

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