Kellogg: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile
Report description
Introduction
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
- Access all the important information and analysis on the company in a single report
- Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to company's adjusted five year financial data along with key ratios and market capitalization
Table of contents
TABLE OF CONTENTS
Overview
Catalyst
Summary
Company Structure
Company overview and key facts
Business description
History
Company locations and subsidiaries
Company Financials
Overview
Revenue by geography
Products and Services List
Major products and services
List of products
List of brands
Competitors and strategic business relationships
Top competitors
List of competitors
Suppliers and partners
Clients
Shareholding structure
Strategy
Vision
Company statement
Strategy
Corporate social responsibility
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw Materials
Manufacturing
Distribution and sales
Marketing
Services
Key Employees
List of key employees
Key employee biographies
Financial and Operational Overview
Financial overview
Key industry-specific ratios
APPENDIX
Data definitions
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Kellogg—key facts
Table 2: Kellogg—other locations and subsidiaries
Table 3: Kellogg—revenue by geography, 2006–2007 ($m)
Table 4: Kellogg—list of products
Table 5: Kellogg—list of brands
Table 6: Kellogg—list of competitors
Table 7: Kellogg—key shareholders
Table 8: Kellogg—SWOT analysis summary
Table 9: Kellogg—value chain analysis
Table 10: Kellogg—key employees
Table 11: Kellogg Company—financial and operational highlights, 2003–2007 ($m)
Table 12: Kellogg Company—key industry–specific ratios, 2003–2007
Table 13: Kellogg—data definitions
Overview
Catalyst
Summary
Company Structure
Company overview and key facts
Business description
History
Company locations and subsidiaries
Company Financials
Overview
Revenue by geography
Products and Services List
Major products and services
List of products
List of brands
Competitors and strategic business relationships
Top competitors
List of competitors
Suppliers and partners
Clients
Shareholding structure
Strategy
Vision
Company statement
Strategy
Corporate social responsibility
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw Materials
Manufacturing
Distribution and sales
Marketing
Services
Key Employees
List of key employees
Key employee biographies
Financial and Operational Overview
Financial overview
Key industry-specific ratios
APPENDIX
Data definitions
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Kellogg—key facts
Table 2: Kellogg—other locations and subsidiaries
Table 3: Kellogg—revenue by geography, 2006–2007 ($m)
Table 4: Kellogg—list of products
Table 5: Kellogg—list of brands
Table 6: Kellogg—list of competitors
Table 7: Kellogg—key shareholders
Table 8: Kellogg—SWOT analysis summary
Table 9: Kellogg—value chain analysis
Table 10: Kellogg—key employees
Table 11: Kellogg Company—financial and operational highlights, 2003–2007 ($m)
Table 12: Kellogg Company—key industry–specific ratios, 2003–2007
Table 13: Kellogg—data definitions
Related research categories
By company: Kellogg
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