Kraft Foods Inc in Health and Wellness - World
Kraft Foods’s HW growth strategy largely centred on portfolio development, on the roll out of better for you and fortified/functional product innovations under the company’s well established labels, such as Philadelphia Light. This profile examines the group’s HW commitments and performance in its core segments and competitive environment.
Euromonitor International’s Kraft Foods Inc in Health and Wellness - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Scope of the Report
BFY Reduced Fat Packaged Food Opportunities
Fortified/Functional Packaged Food Opportunities
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