Lidl company market research

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19 reports found

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Date published Title Price
March 2014 Lidl Sverige KB in Retailing (Sweden)

Lidl Sverige’s aim is to be the leading discounter in Sweden. The company will focus on expanding by opening new outlets, particularly expanding into the northern areas of the country. The company pla...

$ 150.00
March 2014 Lidl Ireland GmbH in Retailing (Ireland)

Lidl had another strong year in Ireland in 2013 as Irish consumers continued to trade down to less expensive groceries and were attracted by the heavy promotional activity from discounters. Lidl is se...

$ 150.00
March 2014 Lidl Ceska republika vos in Retailing (Czech Republic)

Lidl Ceska republika plans to invest in its chain in the Czech Republic over the forecast period. The company will focus on broadening and modernising its existing outlets with the aim of being more c...

$ 150.00
January 2014 Lidl Bulgaria EOOD & Co KD in Packaged Food (Bulgaria)

Lidl’s objective is to increase its share within packaged food over the forecast period and to obtain share of 3% in groceries through further expansion into more cities and smaller towns around the c...

$ 150.00
July 2013 Lidl Dienstleistung GmbH & Co KG in Retailing (Germany)

Lidl Dienstleistung, which is exclusively active in discounters, is part of the group Schwarz Beteiligungs (together with the hypermarket Kaufland Warenhandel), and therefore its strategic direction i...

$ 150.00
July 2013 Lidl België GmbH & Co KG in Retailing (Belgium)

One of the sales drivers for Lidl België is its expansion policy. Partnering with landlords and real estate agencies such as Retail Estates, Lidl Belgium’s expansion team has various ongoing developme...

$ 150.00
July 2013 Lidl Austria GmbH in Retailing (Austria)

Discounter Lidl Dienstleistung is part of the group Schwarz Beteiligungs (together with the Kaufland hypermarkets), and therefore its strategic direction is embedded into that of the company as a whol...

$ 150.00
July 2013 Lidl & Cia in Retailing (Portugal)

Lidl & Cia is expected to continue its expansion into urban areas in Portugal with more than 10,000 residents. In the short term, the number of branded products available in Lidl outlets is expected t...

$ 150.00
July 2013 Lidl Hellas & Co EE in Retailing (Greece)

Lidl Hellas plans to continue its outlet expansion over 2012/2013, given that in line with its budget product mix it has particularly benefited from the current economic circumstances in Greece. The c...

$ 150.00
June 2013 Lidl France in Retailing (France)

Lidl has to improve its image in terms of the quality of its products: The issue with contaminated steaks in 2011 created problems for its image and the company was still trying to improve its reputat...

$ 150.00
May 2013 Lidl Slovenská Republika vos in Retailing (Slovakia)

Lidl Slovenská Republika vos opened only one new store in 2012 bringing its total number of stores to 120. Its store expansion was halted while the company’s focus switched to renovation of its alread...

$ 150.00
May 2013 Lidl Magyarorszag Kereskedelmi Bt in Retailing (Hungary)

Lidl Magyarorszag Kereskedelmi entered retailing in Hungary in 2004, and followed an aggressive expansion strategy, although the widening of its network slowed down because of the lack of a large numb...

$ 150.00
May 2013 Lidl Bulgaria EOOD & Co KD in Retailing (Bulgaria)

Lidl Bulgaria EOOD &Co. KD is part of the Lidl international chain of discounters, which operates in more than 20 European countries. At the beginning of the 2011 financial year, Lidl entered Bulgaria...

$ 150.00
May 2013 Lidl Schweiz GmbH in Retailing (Switzerland)

Since its entry to into Switzerland in 2009, Lidl has pursued a strategy of expansion. By 2014, the company sees the potential for 150-200 Lidl stores in Switzerland. The discounter is clearly focusin...

$ 150.00
May 2013 Lidl doo kd in Retailing (Slovenia)

The company’s main focus in 2012 was the expansion of its Slovenian outlet network. Two new Lidl outlets opened their doors in Slovenia and the same number of new stores is expected in 2013. Lidl cont...

$ 150.00
April 2013 Lidl Hrvatska doo kd in Retailing (Croatia)

Lidl, owned by Schwarz Beteiligungs GmbH KG, entered Croatia in 2003, but it did not start to see significant sales results before 2006. By offering a relatively large share of Lidl private label prod...

$ 150.00
March 2013 Lidl Suomi Ky in Retailing (Finland)

Lidl Suomi Ky, which is the leading and only discounter in Finland, aims to offer value-for-money private label products, taking into account local tastes and preferences. In 2011 and 2012, Lidl aimed...

$ 175.01
March 2013 Lidl Supermercados SAU in Retailing (Spain)

Much in line the strategy the company was developing towards the end of the review period, during the forecast period, Lidl Supermercados SA is set to focus its strategy on two pillars. The first of t...

$ 175.01
October 2012 Lidl & Kaufland: hard discounters 2012

Schwarz Gruppe is not just the driving force behind Lidl’s remarkable success story over recent years, but is also behind Kaufland – currently the most successful hypermarket business in the EU. The K...

$ 1662.58

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