Lidl company market research

Lidl Slovenská Republika vos opened only one new store in 2012 bringing its total number of stores to 120. Its store expansion was halted while the company’s focus switched to renovation of its alread...

Lidl Magyarorszag Kereskedelmi entered retailing in Hungary in 2004, and followed an aggressive expansion strategy, although the widening of its network slowed down because of the lack of a large numb...

Lidl Bulgaria EOOD &Co. KD is part of the Lidl international chain of discounters, which operates in more than 20 European countries. At the beginning of the 2011 financial year, Lidl entered Bulgaria...

Since its entry to into Switzerland in 2009, Lidl has pursued a strategy of expansion. By 2014, the company sees the potential for 150-200 Lidl stores in Switzerland. The discounter is clearly focusin...

Lidl Ceska republika plans to continue to expand in the Czech Republic by opening new Lidl outlets in the country during the forecast period. The company aims to strengthen its position within discoun...

The company’s main focus in 2012 was the expansion of its Slovenian outlet network. Two new Lidl outlets opened their doors in Slovenia and the same number of new stores is expected in 2013. Lidl cont...

Lidl had another strong year in 2012 as consumers continued to trade down from branded groceries and were attracted by the heavy promotion from discounters. The company will continue to aggressively c...

Lidl, owned by Schwarz Beteiligungs GmbH KG, entered Croatia in 2003, but it did not start to see significant sales results before 2006. By offering a relatively large share of Lidl private label prod...

Lidl Sverige plans to open more new outlets, and also aims to expand into northern areas of the country, even though the company faced some problems with the profitability of some of its outlets and h...

Lidl Suomi Ky, which is the leading and only discounter in Finland, aims to offer value-for-money private label products, taking into account local tastes and preferences. In 2011 and 2012, Lidl aimed...

Much in line the strategy the company was developing towards the end of the review period, during the forecast period, Lidl Supermercados SA is set to focus its strategy on two pillars. The first of t...

A one-stop destination for unique data and opinion on Lidl's food & grocery offer. Targeted at retailers, and stakeholders to the retailer, we assess its food & grocery performance, strategic directio...

Schwarz Gruppe is not just the driving force behind Lidl’s remarkable success story over recent years, but is also behind Kaufland – currently the most successful hypermarket business in the EU. The K...

UK Customer Insights 2012 provide a comprehensive analysis of a retailer's customer profile, looking at demographics and spending motivations. The consumer data which makes up each profile is captured...