Market research: Macedonia (page 1 of 2)

In 2010, there were 24,507 births compared to 23,910 births in 2009. As the birth rates increased, so did demand for baby food products....

Cheese consumption in Macedonia has a longstanding tradition in Macedonia. This kind of tradition is one of the key ingredients to the success of cheese in the country and the strong growth rates it e...

Several ice cream categories such as ice cream desserts, and single portion water and dairy ice cream, are expected to achieve significant growth rates in 2011 compared to the other categories....

Widely used for cooking in Macedonia, vegetable and seed oil continues to dominate oils and fats in Macedonia. In 2011, vegetable and seed oil is expected to make up 66% of the retail value of the ent...

Cream is the largest category in other dairy products and the driving sales force....

Yoghurt and sour milk drinks remain highly popular in Macedonia. These are refreshing, beneficial and much appreciated products which for so long have accompanied many breakfast, lunch and dinner dish...

Grocery retailing returned to stable growth in 2011 after the turbulence of 2009 and 2010. Large-format chained retailers within supermarkets and discounters continued to expand their store networks a...

In 2011, internet retailing remained the fastest growing channel within the non-store retailing with growth of 24% in current value terms. This represented the category’s lowest annual growth of the r...

Over the review period, chilled processed meat remained the dominant chilled processed food category in Macedonia. In 2011, it is expected to account for an 86% share of total chilled processed food r...

In 2011, retail value sales of canned/preserved food are expected to see strong growth of 6% to reach MKD2.2 billion. All canned/preserved food categories are predicted to see positive retail value sa...

Being one of the least mature packaged food categories in Macedonia, ready meals is very volatile and unpredictable, due to its vulnerability to changes in the country’s economic climate. In 2009, bot...

Rice is expected to see a marginal decline in retail volume sales in 2011 and limited retail value sales growth of 5% in constant value terms. Meanwhile, dessert mixes is expected to see positive reta...

Frozen processed food saw increased demand in Macedonia over the review period, despite the mainstream consumer trend of purchasing fresh foods. On the whole, frozen processed food does not enjoy huge...

Gum in Macedonia is set to witness 2% growth in both current value and volume terms in 2011. Compared to a review period current value CAGR of 14%, this will be a weak performance, largely due to the ...

Sales of meal replacement products remain limited in Macedonia although it is a category which is experiencing strong growth. The meal replacement category in Macedonia consists mainly of meal replace...

Snack bars are becoming increasingly popular in Macedonia although availability and product range continues to be limited. Mostly consumed by young adults as a substitute for breakfast and because of ...

Chocolate spreads remains the largest category in spreads in Macedonia in 2011....

Sugar confectionery is set to experience continued moderate growth of 2% in 2011 in current value terms. Power mints will record highest negative growth rates. However, the constant value decline tren...

Tablet sales have continued to rise in 2011 despite the lingering effects of the global recession and a decline in consumer spending, contributing to the chocolate confectionery category’s overall est...

The trend for launching new, nutritionally improved baked goods continues in Macedonia. This trend is largely being driven by increasing health awareness, particularly among urban and higher-income gr...

The biscuits category in Macedonia has experienced limited activity in 2011, with very few product/brand launches and very little significant advertising activity. Retail value and volume sales have g...

In 2011, breakfast cereals in Macedonia are set to experience strong current value growth of 5%....

After recovering from poor performances in the recession and post-recession 2009/2010 period, sweet and savoury snacks in Macedonia stabilised; in 2011 retail value and volume sales are expected to in...

After poor performance in 2009 and a bounce back in 2010, soup is set to experience stable 3% current value growth in 2011, despite a marginal volume decline....

2011 was a year of full recovery for the noodles category in Macedonia after two consecutive financially troubled years of steep decline of 4% in 2009 and 2010, respectively. Current value sales are s...

Sauces, dressings and condiments in Macedonia has maintained stable, positive growth in 2011. Decline in outdoor eating and spending amongst Macedonian consumers has led to strong demand for sauces, d...

Pasta sales experienced strong growth in 2011 after disastrous volume and current value performance in 2009 and the slow recovery of 2010. Volume and current value sales of pasta are set to increase b...

After stagnation due to the impact of the recession in 2009, grocery retailing started to recover in 2010. Large chained retailers, with a competitive product offer and continued expansion of their re...

Internet retailing in 2010 was the fastest growth channel within non-store retailing, increasing its value sales by nearly three times compared with the previous year. From the second half of 2009, se...

As relatively newer categories continued to develop and new products launched, the yoghurt sector in Macedonia was able to achieve another positive growth year. Regular drinking yoghurt continued to d...