Market Insight: Chocolate in China
Report description
Datamonitor’s Market Insights: Chocolate in China report forms a part of Datamonitor's Market Insights product series. It provides insights using and analyzing information from Datamonitor products such as the Product Launch Analytics and Market Data Analytics databases, and is a snapshot of information at a point in time. Market understanding: develop a detailed understanding of the category and identify the key growth segments within it. Consumer trends and behavior: find out the latest consumer trends that are driving the category and access consumption and usage data. New product launches and trends: gain a broad understanding of the latest launches in the category and trends in new launches, including top flavors. Competitive landscape: obtain information about key players operating in the category and understand their key strengths in various segments. The Chinese chocolate category was valued at $1.6bn and recorded a volume of 143.4 million kilograms in 2010. It displayed a healthy CAGR of 12% in sales value during 2005–10. The category is driven by factors such as health and price consciousness. Mars, Kraft Foods, and Hershey's were the top three players in 2010.The top five players accounted for nearly half of the category. What are the key drivers of the category that can be leveraged to boost sales? What product development/positioning strategies can be adopted to tap various consumer segments? How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
Table of contents
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