Marks & Spencer: Sustainability as an effective business strategy

Marks & Spencer: Sustainability as an effective business strategy

Published: October 2012
Publisher: MarketLine
Product ref: 151727
Pages: 19
Format: PDF
Delivery: By product vendor

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Price: $400.00

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Introduction
In January 2007, UK retailer Marks & Spencer (M&S) launched its Plan A sustainability strategy with the aim of becoming the most environmentally sustainable major retailer in the world by 2015. This case study will examine Plan A, how it has been implemented, how successful it has been, and the impact the strategy has had on the business.

Scope of this research
MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Research and analysis highlights
Plan A was launched with a set of measurable objectives that were given a five-year deadline and placed accountability at the center. The plan was ambitious, containing 100 targets to improve the responsibility and sustainability of the company.

When Plan A was launched there was uncertainty surrounding how successful it would be in terms of achieving sustainability, improving the brand, and generating extra income for the company. Five years on and the costs and benefits of Plan A are clear. Plan A has saved the company money, generated new sources of revenue, and strengthened the brand.

The introduction of Plan A marked the beginning of a change to the way the company does business. The strategy has gradually become integrated into each of the company's business units and into every business function. This has involved a change to employees of the company as well as a change to suppliers, and is increasingly involving customers.

Key reasons to purchase this research
How did Plan A come about? What is Plan A and what are the targets? How successful has Plan A been for the company? How has Plan A changed the way the company does business? What is the future of Plan A?

Price: $400.00

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By sector: Ethics/environment


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