Mars Inc company market research
|November 2012||Mars Inc in Packaged Food (World)
The Wrigley acquisition of 2008 continues to add value to Mars’s presence in the emerging markets, notably in China. While its presence in gum lends itself well to the push towards healthier eating, i...
|February 2011||Mars Inc in Packaged Food - World
Core market recession and Kraft Foods’s acquisition of Cadbury have both impacted strongly on Mars. But it is finally waking up to its shortcomings in the emerging world and continues to fight for roo...