McDonald’s Corporation in Consumer Foodservice (World)
Report description
McDonald’s Plan to Win continues to net positive results, emphasising variety and value across all price tiers, a modernised dining experience and increased convenience through delivery, better service and extended hours. With the help of these factors, McDonald’s was able to gain market share throughout the recession. Interim 2011 financial results have so far been positive, including a 4% increase in comparable sales in Q1 and the potential for even higher growth in Q2.
Euromonitor International’s McDonald’s Corporation in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic Opportunities
Brand Strategy
Recommendations
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