Meat, Fish and Poultry Market in Mexico to 2014

Chapter 1 Executive Summary
Summary market level: meat, fish and poultry
Summary category level: canned fish/seafood
Summary category level: canned meat products
Summary category level: chilled fish/seafood
Summary category level: chilled meat products
Summary category level: deli food
Summary category level: frozen fish/seafood
Summary category level: frozen meat products

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Alfa, S.A. de C.V.
Pilgrim's Pride Corporation

Chapter 5 Category Analysis: Canned Fish/Seafood
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Canned Meat Products
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Chilled Fish/Seafood
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Chilled Meat Products
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Deli Food
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Frozen Fish/Seafood
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Frozen Meat Products
Value analysis (Pesos), 2004-09
Value analysis (Pesos), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Country Comparison
Value
Volume
Market share

Chapter 13 New Product Development
Product launches over time
Recent product launches

Chapter 14 Macroeconomic Profile
Macroeconomic Indicators

Chapter 15 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 16 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Mexico, meat, fish and poultry, value by category (MXNm), 2004-14
Figure 2: Mexico, meat, fish and poultry, category growth comparison, by value, 2004-14
Figure 3: Mexico, meat, fish and poultry, volume by category (kg, million), 2004-14
Figure 4: Mexico, meat, fish and poultry, category growth comparison, by volume, 2004-14
Figure 5: Mexico, meat, fish and poultry, company share by value (%), 2008-09
Figure 6: Mexico, meat, fish and poultry, distribution channels by value (%), 2008-09
Figure 7: Mexico, canned fish/seafood, value by segment (MXNm), 2004-14
Figure 8: Mexico, canned fish/seafood, category growth comparison, by value, 2004-14
Figure 9: Mexico, canned fish/seafood, volume by segment (kg, million), 2004-14
Figure 10: Mexico, canned fish/seafood, category growth comparison, by volume, 2004-14
Figure 11: Mexico, canned fish/seafood, company share by value (%), 2008-09
Figure 12: Mexico, canned fish/seafood, distribution channels by value (%), 2008-09
Figure 13: Mexico, canned meat products, value by segment (MXNm), 2004-14
Figure 14: Mexico, canned meat products, category growth comparison, by value, 2004-14
Figure 15: Mexico, canned meat products, volume by segment (kg, million), 2004-14
Figure 16: Mexico, canned meat products, category growth comparison, by volume, 2004-14
Figure 17: Mexico, canned meat products, company share by value (%), 2008-09
Figure 18: Mexico, canned meat products, distribution channels by value (%), 2008-09
Figure 19: Mexico, chilled fish/seafood, value by segment (MXNm), 2004-14
Figure 20: Mexico, chilled fish/seafood, category growth comparison, by value, 2004-14
Figure 21: Mexico, chilled fish/seafood, volume by segment (kg, million), 2004-14
Figure 22: Mexico, chilled fish/seafood, category growth comparison, by volume, 2004-14
Figure 23: Mexico, chilled fish/seafood, distribution channels by value (%), 2008-09
Figure 24: Mexico, chilled meat products, value by segment (MXNm), 2004-14
Figure 25: Mexico, chilled meat products, category growth comparison, by value, 2004-14
Figure 26: Mexico, chilled meat products, volume by segment (kg, million), 2004-14
Figure 27: Mexico, chilled meat products, category growth comparison, by volume, 2004-14
Figure 28: Mexico, chilled meat products, company share by value (%), 2008-09
Figure 29: Mexico, chilled meat products, distribution channels by value (%), 2008-09
Figure 30: Mexico, deli food, value by segment (MXNm), 2004-14
Figure 31: Mexico, deli food, category growth comparison, by value, 2004-14
Figure 32: Mexico, deli food, volume by segment (kg, million), 2004-14
Figure 33: Mexico, deli food, category growth comparison, by volume, 2004-14
Figure 34: Mexico, deli food, company share by value (%), 2008-09
Figure 35: Mexico, deli food, distribution channels by value (%), 2008-09
Figure 36: Mexico, frozen fish/seafood, value by segment (MXNm), 2004-14
Figure 37: Mexico, frozen fish/seafood, category growth comparison, by value, 2004-14
Figure 38: Mexico, frozen fish/seafood, volume by segment (kg, million), 2004-14
Figure 39: Mexico, frozen fish/seafood, category growth comparison, by volume, 2004-14
Figure 40: Mexico, frozen fish/seafood, company share by value (%), 2008-09
Figure 41: Mexico, frozen fish/seafood, distribution channels by value (%), 2008-09
Figure 42: Mexico, frozen meat products, value by segment (MXNm), 2004-14
Figure 43: Mexico, frozen meat products, category growth comparison, by value, 2004-14
Figure 44: Mexico, frozen meat products, volume by segment (kg, million), 2004-14
Figure 45: Mexico, frozen meat products, category growth comparison, by volume, 2004-14
Figure 46: Mexico, frozen meat products, distribution channels by value (%), 2008-09
Figure 47: Global meat, fish and poultry market split (value terms, 2009), top five countries
Figure 48: Global meat, fish and poultry market value, 2004–09, top five countries
Figure 49: Global meat, fish and poultry market split (volume terms, 2009), top five countries
Figure 50: Global meat, fish and poultry market volume, 2004–09, top five countries
Figure 51: Annual data review process

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions
Table 2: Meat, fish and poultry distribution channels
Table 3: Mexico, meat, fish and poultry, value by category (MXNm), 2004-09
Table 4: Mexico, meat, fish and poultry, value forecast by category (MXNm), 2009-14
Table 5: Mexico, meat, fish and poultry, value by category ($m), 2004-09
Table 6: Mexico, meat, fish and poultry, value forecast by category ($m), 2009-14
Table 7: Mexico, meat, fish and poultry, volume by category (kg, million), 2004-09
Table 8: Mexico, meat, fish and poultry, volume forecast by category (kg, million), 2009-14
Table 9: Mexico, meat, fish and poultry, brand share by value (%), 2008-09
Table 10: Mexico, meat, fish and poultry, value by brand (MXNm), 2008-09
Table 11: Mexico, meat, fish and poultry, company share by value (%), 2008-09
Table 12: Mexico, meat, fish and poultry, value by company (MXNm), 2008-09
Table 13: Mexico, meat, fish and poultry, distribution channels by value (%), 2008-09
Table 14: Mexico, meat, fish and poultry, value by distribution channel (MXNm), 2008-09
Table 15: Mexico, meat, fish and poultry, expenditure per capita (MXN), 2004-09
Table 16: Mexico, meat, fish and poultry, forecast expenditure per capita (MXN), 2009-14
Table 17: Mexico, meat, fish and poultry, expenditure per capita ($), 2004-09
Table 18: Mexico, meat, fish and poultry, forecast expenditure per capita ($), 2009-14
Table 19: Mexico, meat, fish and poultry, consumption per capita (kg), 2004-09
Table 20: Mexico, meat, fish and poultry, forecast consumption per capita (kg), 2009-14
Table 21: Alfa, S.A. de C.V. key facts
Table 22: Pilgrim's Pride Corporation key facts
Table 23: Mexico, canned fish/seafood, value by segment (MXNm), 2004-09
Table 24: Mexico, canned fish/seafood, value forecast by segment (MXNm), 2009-14
Table 25: Mexico, canned fish/seafood, value by segment ($m), 2004-09
Table 26: Mexico, canned fish/seafood, value forecast by segment ($m), 2009-14
Table 27: Mexico, canned fish/seafood, volume by segment (kg, million), 2004-09
Table 28: Mexico, canned fish/seafood, volume forecast by segment (kg, million), 2009-14
Table 29: Mexico, canned fish/seafood, brand share by value (%), 2008-09
Table 30: Mexico, canned fish/seafood, value by brand (MXNm), 2008-09
Table 31: Mexico, canned fish/seafood, company share by value (%), 2008-09
Table 32: Mexico, canned fish/seafood, value by company (MXNm), 2008-09
Table 33: Mexico, canned fish/seafood, distribution channels by value (%), 2008-09
Table 34: Mexico, canned fish/seafood, value by distribution channel (MXNm), 2008-09
Table 35: Mexico, canned fish/seafood, expenditure per capita (MXN), 2004-09
Table 36: Mexico, canned fish/seafood, forecast expenditure per capita (MXN), 2009-14
Table 37: Mexico, canned fish/seafood, expenditure per capita ($), 2004-09
Table 38: Mexico, canned fish/seafood, forecast expenditure per capita ($), 2009-14
Table 39: Mexico, canned fish/seafood, consumption per capita (kg), 2004-09
Table 40: Mexico, canned fish/seafood, forecast consumption per capita (kg), 2009-14
Table 41: Mexico, canned meat products, value by segment (MXNm), 2004-09
Table 42: Mexico, canned meat products, value forecast by segment (MXNm), 2009-14
Table 43: Mexico, canned meat products, value by segment ($m), 2004-09
Table 44: Mexico, canned meat products, value forecast by segment ($m), 2009-14
Table 45: Mexico, canned meat products, volume by segment (kg, million), 2004-09
Table 46: Mexico, canned meat products, volume forecast by segment (kg, million), 2009-14
Table 47: Mexico, canned meat products, brand share by value (%), 2008-09
Table 48: Mexico, canned meat products, value by brand (MXNm), 2008-09
Table 49: Mexico, canned meat products, company share by value (%), 2008-09
Table 50: Mexico, canned meat products, value by company (MXNm), 2008-09
Table 51: Mexico, canned meat products, distribution channels by value (%), 2008-09
Table 52: Mexico, canned meat products, value by distribution channel (MXNm), 2008-09
Table 53: Mexico, canned meat products, expenditure per capita (MXN), 2004-09
Table 54: Mexico, canned meat products, forecast expenditure per capita (MXN), 2009-14
Table 55: Mexico, canned meat products, expenditure per capita ($), 2004-09
Table 56: Mexico, canned meat products, forecast expenditure per capita ($), 2009-14
Table 57: Mexico, canned meat products, consumption per capita (kg), 2004-09
Table 58: Mexico, canned meat products, forecast consumption per capita (kg), 2009-14
Table 59: Mexico, chilled fish/seafood, value by segment (MXNm), 2004-09
Table 60: Mexico, chilled fish/seafood, value forecast by segment (MXNm), 2009-14
Table 61: Mexico, chilled fish/seafood, value by segment ($m), 2004-09
Table 62: Mexico, chilled fish/seafood, value forecast by segment ($m), 2009-14
Table 63: Mexico, chilled fish/seafood, volume by segment (kg, million), 2004-09
Table 64: Mexico, chilled fish/seafood, volume forecast by segment (kg, million), 2009-14
Table 65: Mexico, chilled fish/seafood, brand share by value (%), 2008-09
Table 66: Mexico, chilled fish/seafood, value by brand (MXNm), 2008-09
Table 67: Mexico, chilled fish/seafood, company share by value (%), 2008-09
Table 68: Mexico, chilled fish/seafood, value by company (MXNm), 2008-09
Table 69: Mexico, chilled fish/seafood, distribution channels by value (%), 2008-09
Table 70: Mexico, chilled fish/seafood, value by distribution channel (MXNm), 2008-09
Table 71: Mexico, chilled fish/seafood, expenditure per capita (MXN), 2004-09
Table 72: Mexico, chilled fish/seafood, forecast expenditure per capita (MXN), 2009-14
Table 73: Mexico, chilled fish/seafood, expenditure per capita ($), 2004-09
Table 74: Mexico, chilled fish/seafood, forecast expenditure per capita ($), 2009-14
Table 75: Mexico, chilled fish/seafood, consumption per capita (kg), 2004-09
Table 76: Mexico, chilled fish/seafood, forecast consumption per capita (kg), 2009-14
Table 77: Mexico, chilled meat products, value by segment (MXNm), 2004-09
Table 78: Mexico, chilled meat products, value forecast by segment (MXNm), 2009-14
Table 79: Mexico, chilled meat products, value by segment ($m), 2004-09
Table 80: Mexico, chilled meat products, value forecast by segment ($m), 2009-14
Table 81: Mexico, chilled meat products, volume by segment (kg, million), 2004-09
Table 82: Mexico, chilled meat products, volume forecast by segment (kg, million), 2009-14
Table 83: Mexico, chilled meat products, brand share by value (%), 2008-09
Table 84: Mexico, chilled meat products, value by brand (MXNm), 2008-09
Table 85: Mexico, chilled meat products, company share by value (%), 2008-09
Table 86: Mexico, chilled meat products, value by company (MXNm), 2008-09
Table 87: Mexico, chilled meat products, distribution channels by value (%), 2008-09
Table 88: Mexico, chilled meat products, value by distribution channel (MXNm), 2008-09
Table 89: Mexico, chilled meat products, expenditure per capita (MXN), 2004-09
Table 90: Mexico, chilled meat products, forecast expenditure per capita (MXN), 2009-14
Table 91: Mexico, chilled meat products, expenditure per capita ($), 2004-09
Table 92: Mexico, chilled meat products, forecast expenditure per capita ($), 2009-14
Table 93: Mexico, chilled meat products, consumption per capita (kg), 2004-09
Table 94: Mexico, chilled meat products, forecast consumption per capita (kg), 2009-14
Table 95: Mexico, deli food, value by segment (MXNm), 2004-09
Table 96: Mexico, deli food, value forecast by segment (MXNm), 2009-14
Table 97: Mexico, deli food, value by segment ($m), 2004-09
Table 98: Mexico, deli food, value forecast by segment ($m), 2009-14
Table 99: Mexico, deli food, volume by segment (kg, million), 2004-09
Table 100: Mexico, deli food, volume forecast by segment (kg, million), 2009-14
Table 101: Mexico, deli food, brand share by value (%), 2008-09
Table 102: Mexico, deli food, value by brand (MXNm), 2008-09
Table 103: Mexico, deli food, company share by value (%), 2008-09
Table 104: Mexico, deli food, value by company (MXNm), 2008-09
Table 105: Mexico, deli food, distribution channels by value (%), 2008-09
Table 106: Mexico, deli food, value by distribution channel (MXNm), 2008-09
Table 107: Mexico, deli food, expenditure per capita (MXN), 2004-09
Table 108: Mexico, deli food, forecast expenditure per capita (MXN), 2009-14
Table 109: Mexico, deli food, expenditure per capita ($), 2004-09
Table 110: Mexico, deli food, forecast expenditure per capita ($), 2009-14
Table 111: Mexico, deli food, consumption per capita (kg), 2004-09
Table 112: Mexico, deli food, forecast consumption per capita (kg), 2009-14
Table 113: Mexico, frozen fish/seafood, value by segment (MXNm), 2004-09
Table 114: Mexico, frozen fish/seafood, value forecast by segment (MXNm), 2009-14
Table 115: Mexico, frozen fish/seafood, value by segment ($m), 2004-09
Table 116: Mexico, frozen fish/seafood, value forecast by segment ($m), 2009-14
Table 117: Mexico, frozen fish/seafood, volume by segment (kg, million), 2004-09
Table 118: Mexico, frozen fish/seafood, volume forecast by segment (kg, million), 2009-14
Table 119: Mexico, frozen fish/seafood, brand share by value (%), 2008-09
Table 120: Mexico, frozen fish/seafood, value by brand (MXNm), 2008-09
Table 121: Mexico, frozen fish/seafood, company share by value (%), 2008-09
Table 122: Mexico, frozen fish/seafood, value by company (MXNm), 2008-09
Table 123: Mexico, frozen fish/seafood, distribution channels by value (%), 2008-09
Table 124: Mexico, frozen fish/seafood, value by distribution channel (MXNm), 2008-09
Table 125: Mexico, frozen fish/seafood, expenditure per capita (MXN), 2004-09
Table 126: Mexico, frozen fish/seafood, forecast expenditure per capita (MXN), 2009-14
Table 127: Mexico, frozen fish/seafood, expenditure per capita ($), 2004-09
Table 128: Mexico, frozen fish/seafood, forecast expenditure per capita ($), 2009-14
Table 129: Mexico, frozen fish/seafood, consumption per capita (kg), 2004-09
Table 130: Mexico, frozen fish/seafood, forecast consumption per capita (kg), 2009-14
Table 131: Mexico, frozen meat products, value by segment (MXNm), 2004-09
Table 132: Mexico, frozen meat products, value forecast by segment (MXNm), 2009-14
Table 133: Mexico, frozen meat products, value by segment ($m), 2004-09
Table 134: Mexico, frozen meat products, value forecast by segment ($m), 2009-14
Table 135: Mexico, frozen meat products, volume by segment (kg, million), 2004-09
Table 136: Mexico, frozen meat products, volume forecast by segment (kg, million), 2009-14
Table 137: Mexico, frozen meat products, brand share by value (%), 2008-09
Table 138: Mexico, frozen meat products, value by brand (MXNm), 2008-09
Table 139: Mexico, frozen meat products, company share by value (%), 2008-09
Table 140: Mexico, frozen meat products, value by company (MXNm), 2008-09
Table 141: Mexico, frozen meat products, distribution channels by value (%), 2008-09
Table 142: Mexico, frozen meat products, value by distribution channel (MXNm), 2008-09
Table 143: Mexico, frozen meat products, expenditure per capita (MXN), 2004-09
Table 144: Mexico, frozen meat products, forecast expenditure per capita (MXN), 2009-14
Table 145: Mexico, frozen meat products, expenditure per capita ($), 2004-09
Table 146: Mexico, frozen meat products, forecast expenditure per capita ($), 2009-14
Table 147: Mexico, frozen meat products, consumption per capita (kg), 2004-09
Table 148: Mexico, frozen meat products, forecast consumption per capita (kg), 2009-14
Table 149: Global meat, fish and poultry market value, 2009
Table 150: Global meat, fish and poultry market split (value terms ($m), 2009), top five countries
Table 151: Global meat, fish and poultry market volume, 2009
Table 152: Global meat, fish and poultry market split (volume terms, 2009), top five countries
Table 153: Leading players, top five countries
Table 154: Mexico meat, fish and poultry new product launches reports, by company (top five
companies), 2010
Table 155: Mexico meat, fish and poultry new product launches SKUs, by company (top five
companies), 2010
Table 156: Mexico meat, fish and poultry new product launches (reports), by flavor and fragrances
(top 10 flavors), 2010
Table 157: Mexico meat, fish and poultry new product launches (reports), by ingredients (top
ingredients), 2010
Table 158: Mexico meat, fish and poultry new product launches (reports), by package tags or
claims (top 10 claims), 2010
Table 159: Mexico meat, fish and poultry new product launches - recent five launches (2010)
Table 160: Mexico population, by age group, 2004-09 (millions)
Table 161: Mexico population forecast, by age group, 2009-14 (millions)
Table 162: Mexico population, by gender, 2004-09 (millions)
Table 163: Mexico population forecast, by gender, 2009-14 (millions)
Table 164: Mexico nominal GDP, 2004-09 (MXNbn, nominal prices)
Table 165: Mexico nominal GDP forecast, 2009-14 (MXNbn, nominal prices)
Table 166: Mexico real GDP, 2004-09 (MXNbn, 2000 prices)
Table 167: Mexico real GDP forecast, 2009-14 (MXNbn, 2000 prices)
Table 168: Mexico real GDP, 2004-09 ($bn, 2000 prices)
Table 169: Mexico real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 170: Mexico consumer price index, 2004-09 (2000=100)
Table 171: Mexico consumer price index, 2009-14 (2000=100)

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