Market research: Morocco (page 2 of 3)

In 2012 chilled processed food continued to register strong retail volume and current retail value growth due to its small sales base. However, growth was also driven by improvements in the level of d...

Canned/preserved fish/seafood and canned/preserved meat and meat products accounted for a combined share of 83% of current retail value sales of canned/preserved food in 2012. These products are often...

Demand for smaller-sized packages and economy biscuits remained high in Morocco as these products have lower retail selling prices and also appeal to consumers who are concerned about their weight and...

Since the traditional Moroccan breakfast consists of bread and spreads or spreadable processed cheese, most consumers are unaccustomed to eating light meals such as cereals for breakfast. Consumers pe...

Health and wellness traits became important to Moroccan consumers in 2012. Bread products having taglines such as “low fat and low sugar”, “0% cholesterol”, and “high fibre” increased their presence i...

2011 and 2012 witnessed a poor harvest of olive oil in Morocco which had a positive impact on sales of packaged oils and fats. This was because Moroccan households usually buy their annual olive oil n...

Traditionally, Moroccan consumers eat ice cream only in the summer with great focus on impulse ice cream. However, towards the end of the review period, ice cream manufacturers doubled their efforts i...

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

This market research report offers a perspective on the actual market situation, trends and future outlook for dairy products in Morocco....

This market research report offers a perspective on the actual market situation, trends and future outlook for meat products in Morocco....

This market research report offers a perspective on the actual market situation, trends and future outlook for poultry products in Morocco....

100% home delivery/takeaway has shown a healthy performance in Morocco since 2008. The sluggish economic performance stimulated demand for dining at home. Dining at home is relatively cheaper compared...

The end of the review period saw the entry of international coffee shops such as Caffe Vergnano and Starbucks. The category, which remained relatively underdeveloped with the presence of a single chai...

In 2011 standalone was the major location, while retail and leisure were fast-growing locations. Chained operators have a strong presence in both of the latter locations, although independent operator...

The Moroccan consumer foodservice industry saw a slowdown in value growth during 2011due to the sluggish economic performance. Given their weakening purchasing power, consumers continued to limit spen...

The sluggish economic performance in 2011 prompted many fast food chains to scale back expansion plans. Instead, store renovation became a key attraction driving consumers to outlets. Leading chained ...

Full-service restaurants saw sluggish growth in 2011, particularly in value terms. Although leading chained FSR such as Groupe Akwa, Ristorante Pasta Di Luigi and la société Mawarid Marocaine (Pizza H...

Street stalls are traditional outlets for consumer foodservice, and Moroccan consumers are familiar with this type of outlet. Large numbers of street stalls in Morocco are small independent operators ...

The Moroccan economy has performed moderately well, particularly when viewed in the context of the performance of France and Spain, its two main trade partners. Although the government has successfull...

Beauty and personal care direct selling remained the main direct selling channel present in Morocco in 2011. New product developments, targeted promotions and other innovative activities were the main...

After the slower economic growth in 2009 and 2010, the Moroccan economy recovered in 2011. This was partly due to the increase in exports to the country’s recovering trading partners and the amendment...

Internet retailing was one of the most dynamic retailing formats in Morocco in 2011, showing current value growth of 18%. While this was partly due to the fact that it was emerging from a low base, a ...

Mixed retailing in Morocco consists mainly of department stores and variety stores as no mass merchandisers and warehouse clubs were established by the end of 2011. These two channels are growing at a...

The construction of modern office complexes in second-tier cities outside the axe of Casablanca and Rabat like the Tanger Med Business Centre was one of the main factors behind growth in vending curre...

This market research report offers a perspective on the actual market situation, trends and future outlook for cheese in Morocco. The study provides essential market information for decision-makers in...

This market research report offers a perspective on the actual market situation, trends and future outlook for milk fat and oils in Morocco. The study provides essential market information for decisio...

This market research report offers a perspective on the actual market situation, trends and future outlook for starch products in Morocco. The study provides essential market information for decision-...

These market research reports offer an in-depth perspective on the actual market situation, trends and future outlook for fish products in Morocco. The analyses provide essential market information fo...

This market research report offers a perspective on the actual market situation, trends and future outlook for grain mill products in Morocco. The study provides essential market information for decis...

Yoghurt and sour milk drinks benefited from the rising importance of the health and wellness trend in Morocco. A growing number of Moroccans are paying attention to what they eat and how they feel; he...