Oils and Fats in Morocco
Report description
2011 and 2012 witnessed a poor harvest of olive oil in Morocco which had a positive impact on sales of packaged oils and fats. This was because Moroccan households usually buy their annual olive oil needs in bulk during a good harvest season at low prices and then store it to be consumed throughout the year or even until the following harvest period.
Euromonitor International's Oils and Fats in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oils and Fats by Category: Volume 2007-2012
Table 2 Sales of Oils and Fats by Category: Value 2007-2012
Table 3 Sales of Oils and Fats by Category: % Volume Growth 2007-2012
Table 4 Sales of Oils and Fats by Category: % Value Growth 2007-2012
Table 5 Vegetable and Seed Oil by Type: % Value Breakdown 2007-2012
Table 6 Oils and Fats Company Shares 2008-2012
Table 7 Oils and Fats Brand Shares 2009-2012
Table 8 Sales of Oils and Fats by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Oils and Fats by Category: Volume 2012-2017
Table 10 Forecast Sales of Oils and Fats by Category: Value 2012-2017
Table 11 Forecast Sales of Oils and Fats by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Oils and Fats by Category: % Value Growth 2012-2017
Cooperative Copag in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Cooperative COPAG: Key Facts
Company Background
Production
Summary 2 Cooperative COPAG: Production Statistics 2012
Competitive Positioning
Summary 3 Cooperative COPAG: Competitive Position 2012
Les Conserves De Meknès Aicha SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 4 Les Conserves de Meknès Aicha SA: Key Facts
Summary 5 Les Conserves de Meknès Aicha SA: Operational Indicators
Company Background
Production
Summary 6 Les Conserves de Meknès: Production Statistics 2012
Competitive Positioning
Summary 7 Les Conserves de Meknès Aicha SA: Competitive Position 2012
Les Huileries De Oued Souss in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 8 Les Huileries de Oued Souss: Key Facts
Company Background
Competitive Positioning
Summary 9 Les Huileries de Oued Souss: Competitive Position 2012
Lesieur Cristal in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 10 Lesieur Cristal: Key Facts
Summary 11 Lesieur Cristal: Operational Indicators
Company Background
Production
Summary 12 Casablanca: Production Statistics 2012
Competitive Positioning
Summary 13 Lesieur Cristal SA: Competitive Position 2012
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
Table 28 Sales of Meal Solutions by Category: Value 2007-2012
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 31 Company Shares of Meal Solutions 2008-2012
Table 32 Brand Shares of Meal Solutions 2009-2012
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 41 Company Shares of Nutrition/Staples 2008-2012
Table 42 Brand Shares of Nutrition/Staples 2009-2012
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2007-2012
Table 48 Sales of Packaged Food by Category: Value 2007-2012
Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 51 GBO Shares of Packaged Food 2008-2012
Table 52 NBO Shares of Packaged Food 2008-2012
Table 53 NBO Brand Shares of Packaged Food 2009-2012
Table 54 Penetration of Private Label by Category 2007-2012
Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 14 Research Sources
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