Online Retailing in China 2011: A Market Analysis
Report description
This report covers the existence and development of private label (otherwise known as own brand and store brand) goods within the retailing industry in the People’s Republic of China, and includes coverage of both food and non-food products offered as private label by leading retail chains in China.
KEY REPORT FEATURES
This new report includes:
- An historical analysis of the development of online retailing in China to date by sector up to 2010;
- Case studies and examples of key online retailing developments and retailers within the key retail sectors;
- An historical timeline of key recent developments in the online retailing market over the past two and a half years.
- Analysis of the developments in logistics and payment methods helping the online retail market to grow and spread;
- Data on the growth of the online advertising industry up to 2010;
- Consideration of key trends among online consumers, including demographics, socio-economic status, as well as shopping habits and spending patterns;
- Analysis of market shares in the C2C and B2C segments, and comparative performance among the leading online retailers;
- Forecast analysis of the total online retail market up 2015;
- Profiles of the leading B2C online retailers in China;
- Overview of China’s demographics and macroeconomics.
Table of contents
Report Coverage
Other Relevant Reports from Access Asia
Abbreviations Used
China Retail Quarterly
1 CHINA'S ONLINE RETAILING MARKET
1.1 Overview
1.2 The Total Market Size
1.2.1 Total Market Size: The Big Picture
Table 1.1 DISPARITY OF OPINION ON THE SIZE OF CHINA¡¯S ONLINE SHOPPING MARKET, 2006-2009
Table 1.2 THE TOTAL ONLINE RETAIL (COMBINED C2C & B2C) MARKET AS A PROPORTION OF TOTAL RETAIL SALES IN CHINA, 2004-2010
1.2.2 Total Market Size: C2C Versus B2C
Table 1.3 THE TOTAL ONLINE RETAIL MARKET IN CHINA BY C2C & B2C, 2004-2010
1.2.3 Total Market Size: Online User Population
Table 1.4 THE TOTAL NUMBER OF INTERNET USERS AS A PROPORTION OF TOTAL POPULATION IN CHINA, 2005-2013
1.2.4 Total Market Size: Per Capita Spending
Table 1.5 PER CAPITA RETAIL SPENDING ONLINE IN CHINA BY C2C & B2C, 2005-2010
1.3 Sector Breakdown
1.3.1 Sector Breakdown: Value
Table 1.6 TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010
1.3.2 Sector Breakdown: Annual Growth Rates
Table 1.7 % ANNUAL GROWTH RATES OF TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010
1.3.3 Sector Breakdown: Sector Shares
Table 1.8 % VALUE BREAKDOWN OF TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2005-2010
1.4 Sector Developments
1.4.1 Sector Developments: Online Only Websites
1.4.2 Sector Developments: Appliances & 3C
Table 1.9 B2C RETAIL 3C/APPLIANCES MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010
1.4.3 Sector Developments: Apparel
Table 1.10 ONLINE APPAREL & FASHION SHOPPER NUMBERS AND % OF TOTAL ONLINE SHOPPERS COHORT, 2005-2008
Online Apparel Brands
Table 1.11 TOP-10 ONLINE CLOTHING RETAILERS¡¯ BRAND AWARENESS AMONG MALE AND FEMALE INTERNET SHOPPERS, 2008
Table 1.12 TOP-10 ONLINE CLOTHING RETAILERS¡¯ RANKING BY ACTUAL SALES TO MALE AND FEMALE INTERNET SHOPPERS, 2008
Table 1.13 DIRECT INDEPENDENT ONLINE BRANDED FASHION RETAIL BRAND SHARES, H1 2009
1.4.4 Sector Developments: Publications
Table 1.14 CHINA'S BOOK MARKET SIZE (EXCLUDING NEWSPAPER, MAGAZINES AND TEXTBOOKS), 2005-2009
Table 1.15 LEADING ONLINE PUBLICATIONS RETAILERS KEY DATA, 2009
1.4.5 Sector Developments: Cosmetics
Table 1.16 CHINA¡¯S COSMESTICS & FASHION ONLINE RETAIL MARKET, 2006-2010
Table 1.17 B2C RETAIL COSMETICS MARKET VALUE IN CHINA, 2004-2010
Table 1.18 TOP COSMETICS ONLINE TRANSACTIONS, 2007
1.4.6 Sector Developments: Supermarkets
Table 1.19 LIST OF KEY ONLINE SUPERMARKETS, HYPERMARKETS AND E-SUPERMARKETS, FEBRUARY 2011
1.4.7 Sector Developments: Department Stores
Table 1.20 LIST OF KEY ONLINE DEPARTMENT STORES, FEBRUARY 2011
1.4.8 Sector Developments: Pharmacies
Table 1.21 GOVERNMENT-APPROVED ONLINE PHARMACIES, AS OF 16 JUNE 2010
Table 1.22 ILLEGAL DRUG SELLING WEBSITES IN CHINA, 2008-2010
1.5 Recent Developments
1.5.1 Recent Developments: Q3 2008
Bertelsmann Backs Out
New Online Profits Rule
Baidu Tested E-Commerce Beta Site
Japan Post to open online shopping mall for China
Letao.com; China's Largest Online Toy Store
Xinhua Bookstore Online Retail Network
1.5.2 Recent Developments: Q4 2008
Baidu enters online C2C with Baidu Youa
TV direct sales sector rose 55.6% in 2007
1.5.3 Recent Developments: Q1 2009
Baidu Agriculture Revenue Climbs 200% YoY
1.5.4 Recent Developments: Q2 2009
1.5.5 Recent Developments: Q3 2009
1.5.6 Recent Developments: Q4 2009
1.5.7 Recent Developments: Q1 2010
1.5.8 Recent Developments: Q2 2010
1.5.9 Recent Developments: Q3 2010
1.5.10 Recent Developments: Q4 2010
1.6 Logistics & Payments
1.6.1 Logistics & Payments: The Fundamental Problem Facing The Online Retail Industry
1.6.2 Logistics & Payments: Processing Money
1.7 Online Advertising
Table 1.23 TOTAL ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2013
Table 1.24 BREAKDOWN OF ONLINE ADVERTISING EXPENDITURE IN CHINA BY TYPE OF WEBSITE, 2004-2010*
1.8 Consumer Trends
1.8.1 Consumer Trends: The Online Population
Table 1.25 INTERNET POPULATION ANALYSIS, 12/2008-2013
Table 1.26 % BREAKDOWN INTERNET POPULATION BY SOCIO-DEMOGRAPHICS, 12/2008-2013
1.8.2 Consumer Trends: Per Capita Spending
Table 1.27 PER CAPITA RETAIL SPENDING ONLINE IN CHINA BY C2C & B2C, 2005-2010
1.8.3 Consumer Trends: Surfing Habits
Table 1.28 SITES PREFERRED BY ONLINE SHOPPERS, 2008
1.8.4 Consumer Trends: Online Shopping Habits
Table 1.29 PERCENTAGE OF INTERNET USERS USING SERVICES IN PAST 12 MONTHS IN CHINA, 2009
Table 1.30 PERCENTAGE OF INTERNET USERS WITH ONLINE PURCHASE EXPERIENCE IN PAST 12 MONTHS IN CHINA, 2008
1.8.5 Consumer Trends: Regional Hotpots
Table 1.31 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
1.8.6 Consumer Trends: Fears Remain
Table 1.32 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
1.9 Market Shares
1.9.1 Market Shares: Total Online Spending
Table 1.33 CHINA TOTAL (C2C+B2C) ONLINE SPENDING MARKET SHARE, 2009
Table 1.34 CHINA INTERNET (C2C) CONSUMER TRADE MARKET VALUE SHARES OF LEADING ONLINE RETAILERS, 2007-2009
1.7.1 Market Shares: B2C Online Spending
Table 1.35 CHINA¡¯S B2C MARKET SHARE, 2006-2010
Table 1.36 TOP-30 ONLINE B2C RETAIL COMPANIES¡¯ CORE STATISTICS, 2009
1.8 Outlook
1.8.1 Outlook: Total Market Forecast
Table 1.37 TOTAL INTERNET USERS & PER CAPITA B2C SPENDING IN CHINA, 2005-2010
Table 1.37 TOTAL FORECAST B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.37 TOTAL FORECAST B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.38 TOTAL FORECAST B2C RETAIL MARKET VALUE ANNUAL GROWTH RATES BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.39 TOTAL FORECAST SECTOR % BREAKDOWN B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
2 COMPANY PROFILES
2.1 E-Commerce China Dangdang Inc.
2.1.1 Dangdang: Company Details
2.1.2 Dangdang: Company Background
Table 2.1 E-COMMERCE CHINA DANGDANG INC. FACILITIES
Table 2.2 E-COMMERCE CHINA DANGDANG INC. NUMBER OF CUSTOMERS & ORDERS, 2007-2009 & FIRST NINE MONTHS 2009-2010
2.1.3 Dangdang: Financial Summary
Table 2.3 E-COMMERCE CHINA DANGDANG INC.: FINANCIAL RESULTS, 2007-2009 & FIRST NINE MONTHS 2009-2010*
Table 2.4 E-COMMERCE CHINA DANGDANG INC.: AS A % OF TOTAL REVENUE, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*
2.2 Mecox Lane Inc.
2.2.1 Mecox Lane: Company Details
2.2.2 Mecox Lane: Company Background
Table 2.5 MECOX LANE INC.: M18.COM AVERAGE DAILY UNIQUE VISITORS & NUMBER OF ORDERS, 2007-2009 & JUNE 2010
Table 2.6 MECOX LANE INC.: NUMBER & GEOGRAPHICAL DISTRIBUTION OF OUTLETS, JUNE 2010
Table 2.7 MECOX LANE INC.: STORE INFORMATION, 2007-2009 & FIRST SIX MONTHS OF 2009-2010*
2.2.3 Mecox Lane: Financial Summary
Table 2.8 MECOX LANE INC.: GROSS PROFIT MARGINS, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*
Table 2.9 MECOX LANE INC.: FINANCIAL RESULTS, 2007-2009 & FIRST NINE MONTHS 2009-2010*
Table 2.10 MECOX LANE INC.: AS A % OF TOTAL REVENUE, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*
Table 2.11 MECOX LANE INC.: BREAKDOWN OF COST OF GOODS SOLD, 2007-2009 & 1H2009-2010*
2.3 Newegg Inc.
2.3.1 Newegg: Company Details
2.3.2 Newegg: China Operations
Table 2.12 NEWEGG INC.: REVENUE BREAKDOWN, 2006-2008 & 1H2008-2009*
2.3.3 Newegg: Financial Summary
Table 2.13 NEWEGG INC.: FINANCIAL RESULTS, 2006-2008 & 1H2008-2009*
Table 2.14 NEWEGG INC.: AS A % OF TOTAL REVENUE, 2006-2008 & 1H2008-2009*
2.4 360buy Jingdong Mall
2.4.1 360buy Jingdong Mall: Company Details
2.4.2 360buy Jingdong Mall: Company Background
2.4.3 360buy Jingdong Mall: Financial Summary
Table 2.15 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2010 & 2011 FORECAST*
2.5 Vancl (Beijing) Technology Co., Ltd.
2.5.1 Vancl: Company Details
2.5.2 Vancl: Company Background
2.5.3 Vancl: Financial Summary
Table 2.16 VANCL (BEIJING) TECHNOLOGY CO. LTD.: FINANCIAL RESULTS, 2007-2010 & 2011 FORECAST
2.6 Yihaodian
2.6.1 Yihaodian: Company Details
2.6.2 Yihaodian: Company Background
2.6.3 Yihaodian: Financial Summary
2.7 Beijing Redbaby Information Technology Co., Ltd.
2.7.1 Redbaby: Company Details
2.7.2 Redbaby: Company Background
2.7.3 Redbaby: Financial Summary
Table 2.17 BEIJING REDBABY INFORMATION TECHNOLOGY CO. LTD.: FINANCIAL RESULTS, 2006-2009
3 CONTACTS
3.1 Trade Organisations
China International Franchisers Association (CIFA)
China Advertising Association
China Chain Store & Franchise Association (CCFA)
3.2 Government Departments
Ministry of Commerce (MOFCOM)
Ministry of Finance
China Internet Network Informatin Centre (CNNIC)
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Population
A.2.1 Population: By Age Group & Gender
Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*
A.2.2 Population: By Province
Table A.2 POPULATION BY PROVINCE, 2003¨C2009*
A.3 Exchange Rates
A.3.1 Exchange Rates: China
Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2010
A.3.2 Exchange Rates: Hong Kong
Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002¨C2010
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