Online Retailing in China 2011: A Market Analysis

Published: February 2011

Publisher: Access Asia

Product ref: 106194

Pages: 71

Format: PDF

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Report description

This report covers the existence and development of private label (otherwise known as own brand and store brand) goods within the retailing industry in the People’s Republic of China, and includes coverage of both food and non-food products offered as private label by leading retail chains in China.

KEY REPORT FEATURES

This new report includes:

  • An historical analysis of the development of online retailing in China to date by sector up to 2010;
  • Case studies and examples of key online retailing developments and retailers within the key retail sectors;
  • An historical timeline of key recent developments in the online retailing market over the past two and a half years.
  • Analysis of the developments in logistics and payment methods helping the online retail market to grow and spread;
  • Data on the growth of the online advertising industry up to 2010;
  • Consideration of key trends among online consumers, including demographics, socio-economic status, as well as shopping habits and spending patterns;
  • Analysis of market shares in the C2C and B2C segments, and comparative performance among the leading online retailers;
  • Forecast analysis of the total online retail market up 2015;
  • Profiles of the leading B2C online retailers in China;
  • Overview of China’s demographics and macroeconomics.

Table of contents

INTRODUCTION
Report Coverage
Other Relevant Reports from Access Asia
Abbreviations Used
China Retail Quarterly

1 CHINA'S ONLINE RETAILING MARKET
1.1 Overview
1.2 The Total Market Size

1.2.1 Total Market Size: The Big Picture

Table 1.1 DISPARITY OF OPINION ON THE SIZE OF CHINA¡¯S ONLINE SHOPPING MARKET, 2006-2009
Table 1.2 THE TOTAL ONLINE RETAIL (COMBINED C2C & B2C) MARKET AS A PROPORTION OF TOTAL RETAIL SALES IN CHINA, 2004-2010

1.2.2 Total Market Size: C2C Versus B2C

Table 1.3 THE TOTAL ONLINE RETAIL MARKET IN CHINA BY C2C & B2C, 2004-2010

1.2.3 Total Market Size: Online User Population

Table 1.4 THE TOTAL NUMBER OF INTERNET USERS AS A PROPORTION OF TOTAL POPULATION IN CHINA, 2005-2013

1.2.4 Total Market Size: Per Capita Spending

Table 1.5 PER CAPITA RETAIL SPENDING ONLINE IN CHINA BY C2C & B2C, 2005-2010

1.3 Sector Breakdown

1.3.1 Sector Breakdown: Value

Table 1.6 TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010

1.3.2 Sector Breakdown: Annual Growth Rates

Table 1.7 % ANNUAL GROWTH RATES OF TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010

1.3.3 Sector Breakdown: Sector Shares

Table 1.8 % VALUE BREAKDOWN OF TOTAL B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2005-2010

1.4 Sector Developments

1.4.1 Sector Developments: Online Only Websites
1.4.2 Sector Developments: Appliances & 3C

Table 1.9 B2C RETAIL 3C/APPLIANCES MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2004-2010

1.4.3 Sector Developments: Apparel

Table 1.10 ONLINE APPAREL & FASHION SHOPPER NUMBERS AND % OF TOTAL ONLINE SHOPPERS COHORT, 2005-2008

Online Apparel Brands

Table 1.11 TOP-10 ONLINE CLOTHING RETAILERS¡¯ BRAND AWARENESS AMONG MALE AND FEMALE INTERNET SHOPPERS, 2008
Table 1.12 TOP-10 ONLINE CLOTHING RETAILERS¡¯ RANKING BY ACTUAL SALES TO MALE AND FEMALE INTERNET SHOPPERS, 2008
Table 1.13 DIRECT INDEPENDENT ONLINE BRANDED FASHION RETAIL BRAND SHARES, H1 2009

1.4.4 Sector Developments: Publications

Table 1.14 CHINA'S BOOK MARKET SIZE (EXCLUDING NEWSPAPER, MAGAZINES AND TEXTBOOKS), 2005-2009
Table 1.15 LEADING ONLINE PUBLICATIONS RETAILERS KEY DATA, 2009

1.4.5 Sector Developments: Cosmetics

Table 1.16 CHINA¡¯S COSMESTICS & FASHION ONLINE RETAIL MARKET, 2006-2010
Table 1.17 B2C RETAIL COSMETICS MARKET VALUE IN CHINA, 2004-2010
Table 1.18 TOP COSMETICS ONLINE TRANSACTIONS, 2007

1.4.6 Sector Developments: Supermarkets

Table 1.19 LIST OF KEY ONLINE SUPERMARKETS, HYPERMARKETS AND E-SUPERMARKETS, FEBRUARY 2011

1.4.7 Sector Developments: Department Stores

Table 1.20 LIST OF KEY ONLINE DEPARTMENT STORES, FEBRUARY 2011

1.4.8 Sector Developments: Pharmacies

Table 1.21 GOVERNMENT-APPROVED ONLINE PHARMACIES, AS OF 16 JUNE 2010
Table 1.22 ILLEGAL DRUG SELLING WEBSITES IN CHINA, 2008-2010

1.5 Recent Developments

1.5.1 Recent Developments: Q3 2008

Bertelsmann Backs Out
New Online Profits Rule
Baidu Tested E-Commerce Beta Site
Japan Post to open online shopping mall for China
Letao.com; China's Largest Online Toy Store
Xinhua Bookstore Online Retail Network

1.5.2 Recent Developments: Q4 2008

Baidu enters online C2C with Baidu Youa
TV direct sales sector rose 55.6% in 2007

1.5.3 Recent Developments: Q1 2009

Baidu Agriculture Revenue Climbs 200% YoY

1.5.4 Recent Developments: Q2 2009
1.5.5 Recent Developments: Q3 2009
1.5.6 Recent Developments: Q4 2009
1.5.7 Recent Developments: Q1 2010
1.5.8 Recent Developments: Q2 2010
1.5.9 Recent Developments: Q3 2010
1.5.10 Recent Developments: Q4 2010

1.6 Logistics & Payments

1.6.1 Logistics & Payments: The Fundamental Problem Facing The Online Retail Industry
1.6.2 Logistics & Payments: Processing Money

1.7 Online Advertising

Table 1.23 TOTAL ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2013
Table 1.24 BREAKDOWN OF ONLINE ADVERTISING EXPENDITURE IN CHINA BY TYPE OF WEBSITE, 2004-2010*

1.8 Consumer Trends

1.8.1 Consumer Trends: The Online Population

Table 1.25 INTERNET POPULATION ANALYSIS, 12/2008-2013
Table 1.26 % BREAKDOWN INTERNET POPULATION BY SOCIO-DEMOGRAPHICS, 12/2008-2013

1.8.2 Consumer Trends: Per Capita Spending

Table 1.27 PER CAPITA RETAIL SPENDING ONLINE IN CHINA BY C2C & B2C, 2005-2010

1.8.3 Consumer Trends: Surfing Habits

Table 1.28 SITES PREFERRED BY ONLINE SHOPPERS, 2008

1.8.4 Consumer Trends: Online Shopping Habits

Table 1.29 PERCENTAGE OF INTERNET USERS USING SERVICES IN PAST 12 MONTHS IN CHINA, 2009
Table 1.30 PERCENTAGE OF INTERNET USERS WITH ONLINE PURCHASE EXPERIENCE IN PAST 12 MONTHS IN CHINA, 2008

1.8.5 Consumer Trends: Regional Hotpots

Table 1.31 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007

1.8.6 Consumer Trends: Fears Remain

Table 1.32 TOP REASONS FOR NOT SHOPPING ONLINE, 2007

1.9 Market Shares

1.9.1 Market Shares: Total Online Spending

Table 1.33 CHINA TOTAL (C2C+B2C) ONLINE SPENDING MARKET SHARE, 2009
Table 1.34 CHINA INTERNET (C2C) CONSUMER TRADE MARKET VALUE SHARES OF LEADING ONLINE RETAILERS, 2007-2009

1.7.1 Market Shares: B2C Online Spending

Table 1.35 CHINA¡¯S B2C MARKET SHARE, 2006-2010
Table 1.36 TOP-30 ONLINE B2C RETAIL COMPANIES¡¯ CORE STATISTICS, 2009

1.8 Outlook

1.8.1 Outlook: Total Market Forecast

Table 1.37 TOTAL INTERNET USERS & PER CAPITA B2C SPENDING IN CHINA, 2005-2010
Table 1.37 TOTAL FORECAST B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.37 TOTAL FORECAST B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.38 TOTAL FORECAST B2C RETAIL MARKET VALUE ANNUAL GROWTH RATES BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015
Table 1.39 TOTAL FORECAST SECTOR % BREAKDOWN B2C RETAIL MARKET VALUE BY BROAD PRODUCT SECTOR IN CHINA, 2011-2015

2 COMPANY PROFILES
2.1 E-Commerce China Dangdang Inc.

2.1.1 Dangdang: Company Details
2.1.2 Dangdang: Company Background

Table 2.1 E-COMMERCE CHINA DANGDANG INC. FACILITIES
Table 2.2 E-COMMERCE CHINA DANGDANG INC. NUMBER OF CUSTOMERS & ORDERS, 2007-2009 & FIRST NINE MONTHS 2009-2010

2.1.3 Dangdang: Financial Summary

Table 2.3 E-COMMERCE CHINA DANGDANG INC.: FINANCIAL RESULTS, 2007-2009 & FIRST NINE MONTHS 2009-2010*
Table 2.4 E-COMMERCE CHINA DANGDANG INC.: AS A % OF TOTAL REVENUE, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*

2.2 Mecox Lane Inc.

2.2.1 Mecox Lane: Company Details
2.2.2 Mecox Lane: Company Background

Table 2.5 MECOX LANE INC.: M18.COM AVERAGE DAILY UNIQUE VISITORS & NUMBER OF ORDERS, 2007-2009 & JUNE 2010
Table 2.6 MECOX LANE INC.: NUMBER & GEOGRAPHICAL DISTRIBUTION OF OUTLETS, JUNE 2010
Table 2.7 MECOX LANE INC.: STORE INFORMATION, 2007-2009 & FIRST SIX MONTHS OF 2009-2010*

2.2.3 Mecox Lane: Financial Summary

Table 2.8 MECOX LANE INC.: GROSS PROFIT MARGINS, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*
Table 2.9 MECOX LANE INC.: FINANCIAL RESULTS, 2007-2009 & FIRST NINE MONTHS 2009-2010*
Table 2.10 MECOX LANE INC.: AS A % OF TOTAL REVENUE, 2007-2009 & FIRST NINE MONTHS OF 2009-2010*
Table 2.11 MECOX LANE INC.: BREAKDOWN OF COST OF GOODS SOLD, 2007-2009 & 1H2009-2010*

2.3 Newegg Inc.

2.3.1 Newegg: Company Details
2.3.2 Newegg: China Operations

Table 2.12 NEWEGG INC.: REVENUE BREAKDOWN, 2006-2008 & 1H2008-2009*

2.3.3 Newegg: Financial Summary

Table 2.13 NEWEGG INC.: FINANCIAL RESULTS, 2006-2008 & 1H2008-2009*
Table 2.14 NEWEGG INC.: AS A % OF TOTAL REVENUE, 2006-2008 & 1H2008-2009*

2.4 360buy Jingdong Mall

2.4.1 360buy Jingdong Mall: Company Details
2.4.2 360buy Jingdong Mall: Company Background
2.4.3 360buy Jingdong Mall: Financial Summary

Table 2.15 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2010 & 2011 FORECAST*

2.5 Vancl (Beijing) Technology Co., Ltd.

2.5.1 Vancl: Company Details
2.5.2 Vancl: Company Background
2.5.3 Vancl: Financial Summary

Table 2.16 VANCL (BEIJING) TECHNOLOGY CO. LTD.: FINANCIAL RESULTS, 2007-2010 & 2011 FORECAST

2.6 Yihaodian

2.6.1 Yihaodian: Company Details
2.6.2 Yihaodian: Company Background
2.6.3 Yihaodian: Financial Summary

2.7 Beijing Redbaby Information Technology Co., Ltd.

2.7.1 Redbaby: Company Details
2.7.2 Redbaby: Company Background

2.7.3 Redbaby: Financial Summary
Table 2.17 BEIJING REDBABY INFORMATION TECHNOLOGY CO. LTD.: FINANCIAL RESULTS, 2006-2009

3 CONTACTS
3.1 Trade Organisations

China International Franchisers Association (CIFA)
China Advertising Association
China Chain Store & Franchise Association (CCFA)

3.2 Government Departments

Ministry of Commerce (MOFCOM)
Ministry of Finance
China Internet Network Informatin Centre (CNNIC)

APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Population

A.2.1 Population: By Age Group & Gender

Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*

A.2.2 Population: By Province

Table A.2 POPULATION BY PROVINCE, 2003¨C2009*

A.3 Exchange Rates

A.3.1 Exchange Rates: China

Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2010

A.3.2 Exchange Rates: Hong Kong

Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002¨C2010

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