Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013

Published: November 2012

Publisher: Canadean Ltd

Product ref: 152803

Pages: 148

Format: PDF

Delivery: By product vendor

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Price:$ 2000.00In stock

Price: $ 2000.00

Report description

Product Synopsis
“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income..

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of Asia-Pacific business executives, and provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender, and annual income.

What is the current market landscape and what is changing?
The average European business executive expenditure per visit to online retail stores is US$76.

What are the key drivers behind recent market changes?
‘24X7 shopping’, ‘comparative prices’, and ‘offers at competitive price’ are the significant reasons behind the growth in demand in online retailing.

What makes this report unique and essential to read?
“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key drivers that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income.

Key Features and Benefits
Projects opinions and purchasing behavior of business executives, and examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall.

Reveals the average Asia-Pacific business executives’ expenditure per visit to online retail stores.

Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.

Perceive the significance of planned and impulsive buying behaviors at online retail stores.

Identify key product categories purchased at online retail stores based on their shopping frequency.

Key Market Issues
Overall, 40% of business executives stated that their ‘planned’ online purchases ranged up to ‘81% and above’, while 46% of business executives declared that their ‘impulsive’ purchases are ‘20% and below’.

In total, 77% of Asia-Pacific business executives mostly favor ‘multi-brand websites’ for online shopping; in addition, ‘auction sites’ and ‘single brand websites’ are other popular types, with 49% and 45% using these respectively.

The highest percentage of business executives use a ‘desktop computer’, ‘Laptop or Netbook’, or ‘mobile phone’ to research and purchase a product online.

Business executives identified ‘unable to assess the product’, ‘unsafe personal details’, and ‘insecure financial transactions’ as the critical factors that prevent them from shopping online.

Business executives ‘always’ verify key attributes such as ‘price’, ‘features’, and ‘delivery modes’ while researching a product online; conversely, ‘after-sales service’ and ‘return policy’ are rarely observed.

Key Highlights
‘Online retailing’, ‘department stores’, and ‘hypermarkets, supermarkets and hard-discounters’ are the top three retail channels for shopping, as identified by business executives.

The survey reveals that 34% of business executives spend between ‘US$21–50’ per visit for shopping online, while 31% spend between ‘US$51–100’ per visit.

In total, 53% of business executives acknowledged that they ‘always’ prefer ‘search engines’ as the initial start point for online product research and purchases.

‘Food and grocery’, ‘apparel, accessories and luxury goods’, ‘books, news and stationery’, and ‘electrical and electronics’ are the principal product categories about which business executives research online at least ‘once a week or more’.

Most business executives plan to change their online retailer for purchasing ‘health and beauty’, ‘home and garden products’, and ‘apparel, accessories and luxury goods’.

Table of contents

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Business executives: Asia-Pacific Online Retail Industry
2 Executive Summary
3 Asia-Pacific Business Executives’ Online Retail Trends
3.1 Most Popular Retail Channels: Asia-Pacific Business Executives
3.1.1 Business executives: most popular retail channels by age
3.1.2 Business executives: most popular retail channels by gender
3.1.3 Business executives: most popular retail channels by annual income
3.2 Online Shopping Frequency among Asia-Pacific Business Executives based on Product Categories
3.2.1 Business executives: online shopping frequency based on product categories by gender
3.3 Commonly used Payment Facilities by Asia-Pacific Business Executives for Online Shopping
3.3.1 Business executives: commonly used payment facilities for online shopping by age
3.3.2 Business executives: commonly used payment facilities for online shopping by gender
3.3.3 Business executives: commonly used payment facilities for online shopping by annual income
4 Asia-Pacific Online Shopping: Business Executives’ Expenditure and Purchasing Patterns
4.1 Asia-Pacific Business Executives: Percentage Contribution towards Online Shopping
4.1.1 Business executives: percentage contribution towards online shopping by age
4.1.2 Business executives: percentage contribution towards online shopping by gender
4.1.3 Business executives: percentage contribution towards online shopping by annual income
4.2 Asia-Pacific Business Executives: Impulsive and Planned Online Purchases
4.2.1 Business executives: impulsive and planned online purchases by age
4.2.2 Business executives: impulsive and planned online purchases by gender
4.2.3 Business executives: impulsive and planned online purchases by annual income
4.3 Asia-Pacific Business Executives: Average Expenditure on Online Retail in Asia-Pacific
4.3.1 Business executives: average expenditure on online retail in Asia-Pacific by age
4.3.2 Business executives: average expenditure on online retail in Asia-Pacific by gender
4.3.3 Business executives: average expenditure on online retail in Asia-Pacific by annual income
4.3.4 Business executives: shopping frequency at online retail stores vs. average expenditure
5 Asia-Pacific Business Executives’ Online Shopping: Drivers and Barriers
5.1 Asia-Pacific Business Executives: Key Drivers of Demand Growth in Online Retail
5.1.1 Business executives: key drivers of demand growth in online retail by age
5.1.2 Business executives: key drivers of demand growth in online retail by gender
5.1.3 Business executives: key drivers of demand growth in online retail by annual income
5.2 Asia-Pacific Business Executives: Influence of Key Drivers in Online Retail
5.2.1 Business executives: influence of key drivers in online retail by age
5.2.2 Business executives: influence of key drivers in online retail by gender
5.2.3 Business executives: influence of key drivers in online retail by annual income
5.3 Asia-Pacific Business Executives: Principal Barriers of Online Retail
5.3.1 Business executives: principal barriers of online retail by age
5.3.2 Business executives: principal barriers of online retail by gender
5.3.3 Business executives: principal barriers of online retail by annual income
5.4 Asia-Pacific Business Executives: Impact of Key Barriers in Online Retail
6 Asia-Pacific Business Executives’ Online Retail: Significance of Websites and Electronic Devices
6.1 Asia-Pacific Business Executives: Most Popular Websites used for Online Shopping
6.1.1 Business executives: most popular websites used for online shopping by age
6.1.2 Business executives: most popular websites used for online shopping by gender
6.1.3 Business executives: most popular websites used for online shopping by annual income
6.1.4 Business executives: most popular websites used for online shopping vs. average expenditure
6.2 Asia-Pacific Business Executives: Frequency of Electronic Medium in Online Retail
6.2.1 Business executives: frequency of electronic medium in online retail by age
6.2.2 Business executives: frequency of electronic medium in online retail by gender
6.2.3 Business executives: frequency of electronic medium in online retail by annual income
6.3 Asia-Pacific Business Executives: Electronic Devices used for Online Retail
6.3.1 Business executives: electronic devices used for online research or purchasing by age
6.3.2 Business executives: electronic devices used for online research or purchasing by gender
6.3.3 Business executives: electronic devices used for online research or purchasing by annual income
6.4 Asia-Pacific Business Executives’ Preferred Products through Mobile Shopping
6.4.1 Business executives: preferred product categories through mobile shopping by gender
7 Research Trends in Asia-Pacific Business Executives’ Online Retail
7.1 Asia-Pacific Business Executives: Key Attributes of Online Product Research
7.1.1 Business executives: key attributes of online product research by age
7.1.2 Business executives: key attributes of online product research by gender
7.1.3 Business executives: key attributes of online product research by annual income
7.2 Asia-Pacific Business Executives: Frequency of Online Research
7.3 Asia-Pacific Business Executives: Online Research vs. Purchase
7.3.1 Business executives: online research vs. purchase by age
7.3.2 Business executives: online research vs. purchase by gender
7.3.3 Business executives: online research vs. purchase by annual income
7.3.4 Business executives: electronic devices vs. online research or purchasing
8 Key Promotional and Marketing Activities for Business Growth: Asia-Pacific Business Executives
8.1 Asia-Pacific Business Executives: Change in Online Retailers
8.2 Asia-Pacific Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail
8.2.1 Business executives: effectiveness of discount coupons or vouchers in online retail by age
8.2.2 Business executives: effectiveness of discount coupons or vouchers in online retail by gender
8.2.3 Business executives: effectiveness of discount coupons or vouchers in online retail by annual income
8.3 Asia-Pacific Business Executives: Frequency of Utilizing: 'People who bought this item also bought/related items’ Section
9 Appendix
9.1 Online Shopping Habits of Business Executives in Asia-Pacific–Survey Results
9.2 About Canadean
9.3 Disclaimer


List of Tables
Table 1: Asia-Pacific Business Executives by Age (%), 2012
Table 2: Asia-Pacific Business Executives by Gender (%), 2012
Table 3: Asia-Pacific Business Executives by Annual Income (%), 2012
Table 4: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012
Table 5: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012
Table 6: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012
Table 7: Business Executives: Most Popular Retail Channels in Asia-Pacific by Annual Income (%), 2012
Table 8: Online Shopping Frequency of Business Executives based on Product Categories in Asia-Pacific (%), 2012
Table 9: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012
Table 10: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012
Table 11: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping (%), 2012
Table 12: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Age (%), 2012
Table 13: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Gender (%), 2012
Table 14: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Annual Income (%), 2012
Table 15: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific (%), 2012
Table 16: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Age (%), 2012
Table 17: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Gender (%), 2012
Table 18: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Annual Income (%), 2012

Price: $ 2000.00

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