Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013

Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013

Published: November 2012
Publisher: Canadean Ltd
Product ref: 152803
Pages: 148
Format: PDF
Delivery: By product vendor

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Product Synopsis
“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income..

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of Asia-Pacific business executives, and provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender, and annual income.

What is the current market landscape and what is changing?
The average European business executive expenditure per visit to online retail stores is US$76.

What are the key drivers behind recent market changes?
‘24X7 shopping’, ‘comparative prices’, and ‘offers at competitive price’ are the significant reasons behind the growth in demand in online retailing.

What makes this report unique and essential to read?
“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key drivers that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income.

Key Features and Benefits
Projects opinions and purchasing behavior of business executives, and examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall.

Reveals the average Asia-Pacific business executives’ expenditure per visit to online retail stores.

Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.

Perceive the significance of planned and impulsive buying behaviors at online retail stores.

Identify key product categories purchased at online retail stores based on their shopping frequency.

Key Market Issues
Overall, 40% of business executives stated that their ‘planned’ online purchases ranged up to ‘81% and above’, while 46% of business executives declared that their ‘impulsive’ purchases are ‘20% and below’.

In total, 77% of Asia-Pacific business executives mostly favor ‘multi-brand websites’ for online shopping; in addition, ‘auction sites’ and ‘single brand websites’ are other popular types, with 49% and 45% using these respectively.

The highest percentage of business executives use a ‘desktop computer’, ‘Laptop or Netbook’, or ‘mobile phone’ to research and purchase a product online.

Business executives identified ‘unable to assess the product’, ‘unsafe personal details’, and ‘insecure financial transactions’ as the critical factors that prevent them from shopping online.

Business executives ‘always’ verify key attributes such as ‘price’, ‘features’, and ‘delivery modes’ while researching a product online; conversely, ‘after-sales service’ and ‘return policy’ are rarely observed.

Key Highlights
‘Online retailing’, ‘department stores’, and ‘hypermarkets, supermarkets and hard-discounters’ are the top three retail channels for shopping, as identified by business executives.

The survey reveals that 34% of business executives spend between ‘US$21–50’ per visit for shopping online, while 31% spend between ‘US$51–100’ per visit.

In total, 53% of business executives acknowledged that they ‘always’ prefer ‘search engines’ as the initial start point for online product research and purchases.

‘Food and grocery’, ‘apparel, accessories and luxury goods’, ‘books, news and stationery’, and ‘electrical and electronics’ are the principal product categories about which business executives research online at least ‘once a week or more’.

Most business executives plan to change their online retailer for purchasing ‘health and beauty’, ‘home and garden products’, and ‘apparel, accessories and luxury goods’.

Price: $2000.00

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Related research categories

By sector: Online/ecommerce (in Retail), Consumer trends (in Trends)

By market: Asia


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