PepsiCo company market research

This case study is part of Datamonitor Consumer's Successes and Failures research and explores the successful launch of PepsiCo Mirabel Snack in Brazil....

PepsiCo do Brasil is expected to strengthen its presence in biscuits through brand extensions of popular and traditional brands such as Toddy and Quaker, which received investment to introduce biscuit...

PepsiCo has benefited from its strong presence in sweet and savoury snacks, which continue to make up the majority of its sales in packaged food. It did however reduce its reliance on this category wi...

PepsiCo, Inc. (Pepsi) is a food and beverages company. It undertakes the production, distribution and marketing of non alcoholic beverages. It produces and markets salty, sweet and grain based snacks,...

This case study is part of Datamonitor Consumer's Successes and Failures series, examining best-in-class examples of innovation and marketing – supported by Datamonitor's consumer insight research – t...

PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as t...

This report analyses PepsiCo’s packaged food operations, with a particular focus on the company’s efforts to redefine and reshape its offer in terms of health and wellness. The report considers the ef...