PepsiCo company market research
|March 2013||Successes and Failures Case Study: PepsiCo Mirabel Snack
This case study is part of Datamonitor Consumer's Successes and Failures research and explores the successful launch of PepsiCo Mirabel Snack in Brazil....
|March 2013||PepsiCo do Brasil Ltda in Packaged Food (Brazil)
PepsiCo do Brasil is expected to strengthen its presence in biscuits through brand extensions of popular and traditional brands such as Toddy and Quaker, which received investment to introduce biscuit...
|December 2012||Pepsico inc in Packaged Food (World)
PepsiCo has benefited from its strong presence in sweet and savoury snacks, which continue to make up the majority of its sales in packaged food. It did however reduce its reliance on this category wi...
|October 2012||PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review
PepsiCo, Inc. (Pepsi) is a food and beverages company. It undertakes the production, distribution and marketing of non alcoholic beverages. It produces and markets salty, sweet and grain based snacks,...
|August 2012||Successes and Failures Case Study: Pepsi Max and Doritos "Fire and Ice" Campaign
This case study is part of Datamonitor Consumer's Successes and Failures series, examining best-in-class examples of innovation and marketing – supported by Datamonitor's consumer insight research – t...
|October 2011||PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as t...
|December 2010||PepsiCo Inc in Packaged Food - World
This report analyses PepsiCo’s packaged food operations, with a particular focus on the company’s efforts to redefine and reshape its offer in terms of health and wellness. The report considers the ef...