Prepared Meals and Meal Centres - Europe
Report description
- James Manley, European Food and Drink Analyst
Some key points from the report include:
The market has benefited from less frequent eating out as a result of lower disposable income, and may continue to do so over the next year or two. However, can it hold its own if incomes recover again? Specialist bistro-style, take-away offerings from retailers are one answer; these may, if they grow further, dent sales of factory-made food. Another avenue worth exploring is restaurant-branded food, which might, if well managed, push up both in-home and out-of-home consumption.
Is growth to be found rather via gourmet offerings, e.g. French haute cuisine, or via practical innovations like Pasta Box?
Will prepared meal suppliers successfully meet the challenge of demands for naturalness and healthiness? One way forward is via meal solutions that permit or encourage the consumer to add in fresh ingredients, leaving some comfort for those who still regard cooking from scratch as an important contributor to the healthiness of their food.
Table of contents
Key points
Definition
Consumer research
Abbreviations
Executive Summary
The market
Growth moderate
Figure 1: Prepared meals and meal kits, spend per capita, 2005-15
Chilled food was the winner of the last decade, but may now peak
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovation
British retailers, led by ASDA, top NPD in Europe
Figure 2: New product activity in prepared meals and meal kits, % share by top five claims in the Big 5 European countries, 2011
The consumer
Consumption of frozen and chilled ready meals is highest in the UK and lowest in France
Figure 3: Frequency of consuming ready meals - chilled or frozen in the last 12 months, France, Germany, Spain, GB, 2010
European Market Size and Forecast
Key points
Value
Figure 4: Prepared meals and meal kits, value in local currency, 2005-15
Figure 5: UK retail sales of prepared meals, by value, 2005-15
Spend per capita
Figure 6: Prepared meals and meal kits, Spend per capita, 2005-15
Figure 7: UK Spend per capita on prepared meals, 2005-15
Market Segmentation
Key points
France
Figure 8: France, prepared meals and meal kits, by value, 2008-11
Germany
Figure 9: Germany, prepared meals and meal kits, by value, by segment, 2008-11
Italy
Figure 10: Italy, prepared meals and meal kits, by value, 2008-11
Spain
Figure 11: Spain, prepared meals and meal kits, by value, 2008-11
UK
Figure 12: UK, prepared meals and meal kits, by value, 2008-11
Companies and Product Innovation
Key points
Figure 13: New product activity in prepared meals and meal kits, % share of global region, 2011
Figure 14: New product activity in prepared meals and meal kits, Europe, % share by country, 2011
Figure 15: New product activity in prepared meals and meal kits, number of launches, by country, Big 5, 2011
Figure 16: New product activity in prepared meals and meal kits, % share by top five claims in the Big 5 European countries, 2011
France
Figure 17: New product activity in prepared meals and meal kits, number of new product launches, France, 2008-11
Figure 18: New product activity in prepared meals and meal kits, % share by storage, France, 2008-11
Figure 19: New product activity in prepared meals and meal kits, % share by claim, France, top five, 2008-11
Most innovative products
Germany
Figure 20: New product activity in prepared meals and meal kits, number of new product launches, Germany, 2008-11
Figure 21: New product activity in prepared meals and meal kits, % share by storage, Germany, 2008-11
Figure 22: New product activity in prepared meals and meal kits, % share by claim, Germany, top five, 2008-11
Most innovative products
Italy
Figure 23: New product activity in prepared meals and meal kits, number of new product launches, Italy, 2008-11
Figure 24: New product activity in prepared meals and meal kits, % share by storage, Italy, 2008-11
Figure 25: New product activity in prepared meals and meal kits, % share by claim, Italy, top five, 2008-11
Most innovative products
Spain
Figure 26: New product activity in prepared meals and meal kits, number of new product launches, Spain, 2008-11
Figure 27: New product activity in prepared meals and meal kits, % share by storage, Spain, 2008-11
Figure 28: New product activity in prepared meals and meal kits, % share by claim, Spain, top five, 2008-11
Most innovative products
UK
Figure 29: New product activity in prepared meals and meal kits, number of new product launches, UK, 2008-11
Figure 30: New product activity in prepared meals and meal kits, % share by storage, UK, 2008-11
Figure 31: New product activity in prepared meals and meal kits, % share by claim, UK, top five, 2008-11
Most innovative products
The Consumer
Key points
Frequency of use
France
Figure 32: Frequency of consuming ready meals - chilled or frozen in the last 12 months, France, 2010
Figure 33: Frequency of consuming preserved ready meals in the last 12 months, France, 2010
Figure 34: Frequency of consuming ready meals from the fresh foods department in the last 12 months, France, 2010
Germany
Figure 35: Frequency of consuming ready meals - chilled or frozen in the last 12 months, Germany, 2010
Spain
Figure 36: Frequency of consuming ready meals - chilled or frozen in the last 12 months, Spain, 2010
Figure 37: Frequency of consuming preserved ready meals in the last 12 months, Spain, 2010
GB
Figure 38: Frequency of consuming ready meals - chilled or frozen in the last 12 months, UK, 2010
Type analysis
France
Figure 39: Varieties of ready meals used most often, France, 2010
Figure 40: Varieties of preserved ready meals consumed most often, France, 2010
Figure 41: Types of ready meals from the fresh foods department used most often, France, 2010
Figure 42: Varieties of ready meals from the fresh foods department used most often, France, 2010
Germany
Figure 43: Types of ready meals used most often, Germany, 2010
Figure 44: Varieties of ready meals used most often, Germany, 2010
Spain
Figure 45: Types of ready meals used most often, Spain, 2010
Figure 46: Varieties of preserved ready meals consumed most often, Spain, 2010
Figure 47: Packages used most for preserved ready meals, Spain, 2010
GB
Figure 48: Varieties of ready meals used most often, GB, 2010
Consumer attitudes
Figure 49: Trends in agreement with statement: “I prefer to prepare my meals from scratch”, 2010
Figure 50: Trends in agreement with statement: “I don't have time to spend preparing and cooking food”, 2010
Figure 51: Trends in agreement with statement: “I enjoy eating foreign food”, 2010
Figure 52: Trends in agreement with statement: “Frozen foods are as good for you as fresh foods”, 2010
Figure 53: Trends in agreement with statement: “I am prepared to pay more for foods that don't contain artificial additives”, 2010
Figure 54: Trends in agreement with statement: “It's worth paying more for organic food”, 10
Figure 55: Trends in agreement with statement: “I always think of the calories in what I eat”, 2010
Appendix - Demographic Data
Figure 56: Frequency of consuming ready meals - chilled or frozen in the last 12 months, by demographics, France, 2010
Figure 57: Frequency of consuming preserved ready meals in the last 12 months, by demographics, France, 2010
Figure 58: Frequency of consuming ready meals from the fresh foods department in the last 12 months, by demographics, France, 2010
Figure 59: Frequency of consuming ready meals - chilled or frozen in the last 12 months, by demographics, Germany, 2010
Figure 60: Frequency of consuming ready meals - chilled or frozen in the last 12 months, by demographics, Spain, 2010
Figure 61: Frequency of consuming preserved ready meals in the last 12 months, by demographics, Spain, 2010
Figure 62: Frequency of consuming ready meals - chilled or frozen in the last 12 months, by demographics, GB, 2010
Figure 63: Frequency of consuming chilled ready meals in the last 12 months, by demographics, GB, 2010
Figure 64: Frequency of consuming frozen ready meals in the last 12 months, by demographics, GB, 2010
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