Processed Fruit and Vegetables - Europe - December 2010
Report description
Overall, value sales of canned and frozen food have posted steady annual growth and have been safe from any adverse effects caused by the economic recession thanks to their general affordability. Recent product innovation within processed fruit and vegetables has concentrated on convenience, demonstrated in microwaveability and ease of use, but also packaging. Similar to many other food markets, there is an increasing focus on additive- and preservative-free products, with a growing number of consumers worried about the use of artificial ingredients in the food they eat.
Table of contents
Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
Germany number-one for canned and frozen fruit and vegetables
Continued growth in a climate of recession
Convenient, healthy products
Consumer perceptions shape demand
Nuts and dried fruit benefit from health benefits
Children a key target group
European Market Size and Forecast
Key points
Canned food
The ‘Big 5’
Figure 1: Canned food: Value in local currency, 2004-14
Figure 2: Canned food: Volume, 2004-14
Figure 3: Canned food: Spend per capita (population), 2004-14
Other European countries
Figure 4: Canned food: Value in local currency, 2004-14
Figure 5: Canned food: Volume, 2004-14
Figure 6: Canned food: Spend per capita (population), 2003-14
Frozen food
The ‘Big 5’
Figure 7: Frozen food: Value in local currency, 2004-14
Figure 8: Frozen food: Volume, 2004-14
Figure 9: Frozen food: Spend per capita (population), 2004-14
Other European countries
Figure 10: Frozen food: Value in local currency, 2004-14
Figure 11: Frozen food: Volume, 2004-14
Figure 12: Frozen food: Spend per capita (population), 2004-14
Market Segmentation
Key points
France
Figure 13: France: Canned food: Market segmentation, by volume, 2009
Figure 14: France: Canned food: Market segmentation, by value, 2009
Figure 15: France: Frozen food: Market segmentation, by volume, 2009
Figure 16: France: Frozen food: Market segmentation, by value, 2009
Germany
Figure 17: Germany: Canned food: Market segmentation, by volume, 2009
Figure 18: Germany: Canned food: Market segmentation, by value, 2009
Figure 19: Germany: Frozen food: Market segmentation, by volume, 2008
Figure 20: Germany: Frozen food: Market segmentation, by value, 2008
Italy
Figure 21: Italy: Canned food: Market segmentation, by volume, 2009
Figure 22: Italy: Canned food: Market segmentation, by value, 2009
Figure 23: Italy: Frozen food: Market segmentation, by volume, 2009
Figure 24: Italy: Frozen food: Market segmentation, by value, 2009
Spain
Figure 25: Spain: Canned food: Market segmentation, by volume, 2009
Figure 26: Spain: Canned food: Market segmentation, by value, 2009
Figure 27: Spain: Frozen food: Market segmentation, by volume, 2009
Figure 28: Spain: Frozen food: Market segmentation, by value, 2009
UK
Figure 29: UK: Canned food: Market segmentation, by volume, 2009
Figure 30: UK: Canned food: Market segmentation, by value, 2009
Figure 31: UK: Frozen food: Market segmentation, by volume, 2009
Figure 32: UK: Frozen food: Market segmentation, by value, 2009
Other European countries
Russia
Figure 33: Russia: Canned food: Market segmentation, by volume, 2009
Figure 34: Russia: Canned food: Market segmentation, by value, 2009
Figure 35: Russia: Frozen food: Market segmentation, by volume, 2009
Figure 36: Russia: Frozen food: Market segmentation, by value, 2009
Sweden
Figure 37: Sweden: Canned Food: Market segmentation, by volume, 2009
Figure 38: Sweden: Canned food: Market segmentation, by value, 2009
Figure 39: Sweden: Frozen food: Market segmentation, by volume, 2009
Figure 40: Sweden: Frozen food: Market segmentation, by value, 2009
Ukraine
Figure 41: Ukraine: Canned food: Market segmentation, by volume, 2009
Figure 42: Ukraine: Canned food: Market segmentation, by value, 2009
Figure 43: Ukraine: Frozen food: Market segmentation, by volume, 2009
Figure 44: Ukraine: Frozen food: Market segmentation, by value, 2009
Slovak Republic (volume only)
Figure 45: Slovak Republic: Canned food: Market segmentation, by volume, 2008
Figure 46: Slovak Republic: Frozen food: Market segmentation, by volume, 2009
Poland (value only)
Figure 47: Poland: Canned food: Market segmentation, by value, 2008
Figure 48: Poland: Frozen food: Market segmentation, by value, 2009
Companies and Product Innovation
Key points
Global region
Figure 49: Percentage of new product launches, by region, 2010
European region
Figure 50: Percentage of new product launches, by top ten European countries, 2010
Figure 51: Percentage of new product launches, by the ‘Big 5’ countries, 2010
New product launches by top claims
Figure 52: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
France
Figure 53: Number of new product launches, France, 2007-10
Figure 54: Top five claims on new product development, France, 2007-10
Convenience counts
Packaging innovation
Fruit & veg for kids
Germany
Figure 55: Number of new product launches, Germany, 2007-10
Figure 56: Top five claims on new product development, Germany, 2007-10
Organic offer
Sauerkraut – a German staple
Free from additives and preservatives
Italy
Figure 57: Number of new product launches, Italy, 2007-10
Figure 58: Top five claims on new product development, Italy, 2007-10
Easy does it
Healthy eating
Italian ingredients
Spain
Figure 59: Number of new product launches, Spain, 2007-10
Figure 60: Top five claims on new product development, Spain, 2007-10
Quality matters
Tomatoes – a key ingredient
All natural
UK
Figure 61: Number of new product launches, UK, 2007-10
Figure 62: Top five claims on new product development, UK, 2007-10
Ideal for vegetarians and vegans
Eco-friendly packaging
Fruit on the go
The Consumer
Key points
France
Figure 63: Trends in frequency and usage of frozen vegetables (excluding potatoes), France, 2005-09
Figure 64: Frequency and usage of nuts and dried fruit, France, 2009
Germany
Figure 65: Trends in frequency and usage of frozen vegetables (excluding potatoes), Germany, 2005-09
Figure 66: Trends in frequency and usage of nuts and dried fruit, Germany, 2005-09
Figure 67: Types of nuts and dried fruit eaten most often, Germany, 2009
Great Britain
Figure 68: Trends in frequency and usage of frozen vegetables (excluding potatoes), GB, 2005-09
Figure 69: Frequency and usage of nuts and dried fruit, GB, 2009
Figure 70: Types of nuts and dried fruit eaten most often, GB, 2009
Spain
Figure 71: Trends in frequency and usage of frozen vegetables (excluding potatoes), Spain, 2005-09
Figure 72: Trends in frequency and usage of vegetables in tins and jars, Spain, 2005-09
Figure 73: Trends in types of vegetables in tins and jars used most often, Spain, 2005-09
Figure 74: Trends in frequency and usage of nuts and dried fruit, Spain, 2005-09
Appendix – Demographic Data
Figure 75: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, France, 2009
Figure 76: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Germany, 2009
Figure 77: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, GB, 2009
Figure 78: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Spain, 2009
Figure 79: Frequency and usage of vegetables in tins and jars, by demographics, Spain, 2009
Figure 80: Frequency and usage of nuts and dried fruit, by demographics, France, 2009
Figure 81: Frequency and usage of nuts and dried fruit, by demographics, Germany, 2009
Figure 82: Frequency and usage of nuts and dried fruit, by demographics, GB, 2009
Figure 83: Frequency and usage of nuts and dried fruit, by demographics, Spain, 2009
Appendix – Market Size and Forecast Data
Figure 84: Canned food: Value in local currency, 2004-14
Figure 85: Canned food: Volume, 2004-14
Figure 86: Canned food: Spend per capita (population), 2004-14
Figure 87: Canned food: Value in local currency, 2004-14
Figure 88: Canned food: Volume, 2004-14
Figure 89: Canned food: Spend per capita (population), 2003-14
Figure 90: Frozen food: Value in local currency, 2004-14
Figure 91: Frozen food: Volume, 2004-14
Figure 92: Frozen food: Spend per capita (population), 2004-14
Figure 93: Frozen food: Value in local currency, 2004-14
Figure 94: Frozen food: Volume, 2004-14
Figure 95: Frozen food: Spend per capita (population), 2004-14
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
Germany number-one for canned and frozen fruit and vegetables
Continued growth in a climate of recession
Convenient, healthy products
Consumer perceptions shape demand
Nuts and dried fruit benefit from health benefits
Children a key target group
European Market Size and Forecast
Key points
Canned food
The ‘Big 5’
Figure 1: Canned food: Value in local currency, 2004-14
Figure 2: Canned food: Volume, 2004-14
Figure 3: Canned food: Spend per capita (population), 2004-14
Other European countries
Figure 4: Canned food: Value in local currency, 2004-14
Figure 5: Canned food: Volume, 2004-14
Figure 6: Canned food: Spend per capita (population), 2003-14
Frozen food
The ‘Big 5’
Figure 7: Frozen food: Value in local currency, 2004-14
Figure 8: Frozen food: Volume, 2004-14
Figure 9: Frozen food: Spend per capita (population), 2004-14
Other European countries
Figure 10: Frozen food: Value in local currency, 2004-14
Figure 11: Frozen food: Volume, 2004-14
Figure 12: Frozen food: Spend per capita (population), 2004-14
Market Segmentation
Key points
France
Figure 13: France: Canned food: Market segmentation, by volume, 2009
Figure 14: France: Canned food: Market segmentation, by value, 2009
Figure 15: France: Frozen food: Market segmentation, by volume, 2009
Figure 16: France: Frozen food: Market segmentation, by value, 2009
Germany
Figure 17: Germany: Canned food: Market segmentation, by volume, 2009
Figure 18: Germany: Canned food: Market segmentation, by value, 2009
Figure 19: Germany: Frozen food: Market segmentation, by volume, 2008
Figure 20: Germany: Frozen food: Market segmentation, by value, 2008
Italy
Figure 21: Italy: Canned food: Market segmentation, by volume, 2009
Figure 22: Italy: Canned food: Market segmentation, by value, 2009
Figure 23: Italy: Frozen food: Market segmentation, by volume, 2009
Figure 24: Italy: Frozen food: Market segmentation, by value, 2009
Spain
Figure 25: Spain: Canned food: Market segmentation, by volume, 2009
Figure 26: Spain: Canned food: Market segmentation, by value, 2009
Figure 27: Spain: Frozen food: Market segmentation, by volume, 2009
Figure 28: Spain: Frozen food: Market segmentation, by value, 2009
UK
Figure 29: UK: Canned food: Market segmentation, by volume, 2009
Figure 30: UK: Canned food: Market segmentation, by value, 2009
Figure 31: UK: Frozen food: Market segmentation, by volume, 2009
Figure 32: UK: Frozen food: Market segmentation, by value, 2009
Other European countries
Russia
Figure 33: Russia: Canned food: Market segmentation, by volume, 2009
Figure 34: Russia: Canned food: Market segmentation, by value, 2009
Figure 35: Russia: Frozen food: Market segmentation, by volume, 2009
Figure 36: Russia: Frozen food: Market segmentation, by value, 2009
Sweden
Figure 37: Sweden: Canned Food: Market segmentation, by volume, 2009
Figure 38: Sweden: Canned food: Market segmentation, by value, 2009
Figure 39: Sweden: Frozen food: Market segmentation, by volume, 2009
Figure 40: Sweden: Frozen food: Market segmentation, by value, 2009
Ukraine
Figure 41: Ukraine: Canned food: Market segmentation, by volume, 2009
Figure 42: Ukraine: Canned food: Market segmentation, by value, 2009
Figure 43: Ukraine: Frozen food: Market segmentation, by volume, 2009
Figure 44: Ukraine: Frozen food: Market segmentation, by value, 2009
Slovak Republic (volume only)
Figure 45: Slovak Republic: Canned food: Market segmentation, by volume, 2008
Figure 46: Slovak Republic: Frozen food: Market segmentation, by volume, 2009
Poland (value only)
Figure 47: Poland: Canned food: Market segmentation, by value, 2008
Figure 48: Poland: Frozen food: Market segmentation, by value, 2009
Companies and Product Innovation
Key points
Global region
Figure 49: Percentage of new product launches, by region, 2010
European region
Figure 50: Percentage of new product launches, by top ten European countries, 2010
Figure 51: Percentage of new product launches, by the ‘Big 5’ countries, 2010
New product launches by top claims
Figure 52: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
France
Figure 53: Number of new product launches, France, 2007-10
Figure 54: Top five claims on new product development, France, 2007-10
Convenience counts
Packaging innovation
Fruit & veg for kids
Germany
Figure 55: Number of new product launches, Germany, 2007-10
Figure 56: Top five claims on new product development, Germany, 2007-10
Organic offer
Sauerkraut – a German staple
Free from additives and preservatives
Italy
Figure 57: Number of new product launches, Italy, 2007-10
Figure 58: Top five claims on new product development, Italy, 2007-10
Easy does it
Healthy eating
Italian ingredients
Spain
Figure 59: Number of new product launches, Spain, 2007-10
Figure 60: Top five claims on new product development, Spain, 2007-10
Quality matters
Tomatoes – a key ingredient
All natural
UK
Figure 61: Number of new product launches, UK, 2007-10
Figure 62: Top five claims on new product development, UK, 2007-10
Ideal for vegetarians and vegans
Eco-friendly packaging
Fruit on the go
The Consumer
Key points
France
Figure 63: Trends in frequency and usage of frozen vegetables (excluding potatoes), France, 2005-09
Figure 64: Frequency and usage of nuts and dried fruit, France, 2009
Germany
Figure 65: Trends in frequency and usage of frozen vegetables (excluding potatoes), Germany, 2005-09
Figure 66: Trends in frequency and usage of nuts and dried fruit, Germany, 2005-09
Figure 67: Types of nuts and dried fruit eaten most often, Germany, 2009
Great Britain
Figure 68: Trends in frequency and usage of frozen vegetables (excluding potatoes), GB, 2005-09
Figure 69: Frequency and usage of nuts and dried fruit, GB, 2009
Figure 70: Types of nuts and dried fruit eaten most often, GB, 2009
Spain
Figure 71: Trends in frequency and usage of frozen vegetables (excluding potatoes), Spain, 2005-09
Figure 72: Trends in frequency and usage of vegetables in tins and jars, Spain, 2005-09
Figure 73: Trends in types of vegetables in tins and jars used most often, Spain, 2005-09
Figure 74: Trends in frequency and usage of nuts and dried fruit, Spain, 2005-09
Appendix – Demographic Data
Figure 75: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, France, 2009
Figure 76: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Germany, 2009
Figure 77: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, GB, 2009
Figure 78: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Spain, 2009
Figure 79: Frequency and usage of vegetables in tins and jars, by demographics, Spain, 2009
Figure 80: Frequency and usage of nuts and dried fruit, by demographics, France, 2009
Figure 81: Frequency and usage of nuts and dried fruit, by demographics, Germany, 2009
Figure 82: Frequency and usage of nuts and dried fruit, by demographics, GB, 2009
Figure 83: Frequency and usage of nuts and dried fruit, by demographics, Spain, 2009
Appendix – Market Size and Forecast Data
Figure 84: Canned food: Value in local currency, 2004-14
Figure 85: Canned food: Volume, 2004-14
Figure 86: Canned food: Spend per capita (population), 2004-14
Figure 87: Canned food: Value in local currency, 2004-14
Figure 88: Canned food: Volume, 2004-14
Figure 89: Canned food: Spend per capita (population), 2003-14
Figure 90: Frozen food: Value in local currency, 2004-14
Figure 91: Frozen food: Volume, 2004-14
Figure 92: Frozen food: Spend per capita (population), 2004-14
Figure 93: Frozen food: Value in local currency, 2004-14
Figure 94: Frozen food: Volume, 2004-14
Figure 95: Frozen food: Spend per capita (population), 2004-14
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