Processed Meat, Poultry and Fish - Europe - December 2010
Report description
Meat gets a bumpy ride, attacked from many quarters; suppliers are on the defensive. This can help fish suppliers, whose products are considered generally healthier, even if they too need to look to their sustainability credentials. The fish market thus expands steadily, while meat consumption is subject to shocks. Many consumers also switch to cheaper types and cuts of meat, spurning classic steaks for mince and other more processed lines, and turning to pig meat and poultry. This creates more problems for suppliers who have to market the whole animal. Ignorance among home cooks also helps sell produce, often prepared, which is less daunting for the inexperienced. Although Southern Europeans still often pride themselves on traditional habits and may make more effort with raw produce. Despite these challenges, there remains a lot of scope to reverse negative trends via the right marketing and consumer advice strategies
Table of contents
Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
Meat sales erratic, though suppliers work to enhance image
Fish wins in the health stakes
NPD focuses either on convenience or ‘naturalness’
More packaging, more convenience
European Market Size and Forecast
Key points
Meat and poultry
Overall
Analysis by country
Figure 1: Meat & poultry: Value in local currency, 2005-14
Figure 2: Meat & poultry: Value in local currency, index, 2005-14
Figure 3: Meat & poultry, by volume, 2004-14
Figure 4: Meat & poultry, by volume, index, 2004-14
Figure 5: Meat & poultry: Spend per capita (population), 2004-14
Meat and poultry vs. Fish and seafood
Figure 6: Fish & seafood vs Meat and poultry: Volume in local currency, index, 2009 and 2013
Figure 7: Fish & seafood vs Meat and poultry: Value in local currency, index, 2009 and 2013
Fish and seafood
Figure 8: Fish & seafood: Value in local currency, 2004-14
Figure 9: Fish & seafood: Value in local currency, index, 2005-14
Figure 10: Fish & seafood, by volume, 2003-14
Figure 11: Fish & seafood, by volume, index, 2005-14
Market Segmentation
Key points
Meat and poultry
France
Figure 12: France: Meat & poultry: Market segmentation, by volume, 2009
Figure 13: France: Meat & poultry: Market segmentation, by value, 2009
Germany
Figure 14: Germany: Meat & poultry: Market segmentation, by volume, 2009
Figure 15: Germany: Meat & poultry: Market segmentation, by value, 2009
Italy
Figure 16: Italy: Meat & poultry: Market segmentation, by volume, 2009
Figure 17: Italy: Meat & poultry: Market segmentation, by value, 2009
Poland
Figure 18: Poland: Meat & poultry: Market segmentation, by value, 2008
Russia
Figure 19: Russia: Meat & poultry: Market segmentation, by volume, 2009
Figure 20: Russia - Meat & Poultry: Market segmentation, by value, 2009
Spain
Figure 21: Spain: Meat & poultry: Market segmentation, by volume, 2009
Figure 22: Spain: Meat & poultry: Market segmentation, by value, 2009
UK
Figure 23: UK: Meat & poultry: Market segmentation, by volume, 2009
Figure 24: UK: Meat & poultry: Market segmentation, by value, 2009
Fish and seafood
France
Figure 25: France: Fish & seafood: Market segmentation, by volume, 2008
Figure 26: France: Fish & seafood: Market segmentation, by value, 2008
Germany
Figure 27: Germany: Fish & seafood: Market segmentation, by volume, 2008
Italy
Figure 28: Italy: Fish & seafood: Market segmentation, by volume, 2009
Figure 29: Italy: Fish & seafood: Market segmentation, by value, 2009
Spain
Figure 30: Spain: Fish & seafood: Market segmentation, by volume, 2009
Figure 31: Spain: Fish & seafood: Market segmentation, by value, 2009
UK
Figure 32: UK: Fish & seafood: Market segmentation, by volume, 2008
Figure 33: UK: Fish & seafood: Market segmentation, by value, 2008
Companies and Product Innovation
Key points
Global region
Figure 34: % of new product launches, by region, 2009
European region
Figure 35: % of new product launches, by top ten European countries, 2009
France
Figure 36: Percentage of new product launches, France, 2006-09
Figure 37: Top ten claims on new product development, France, 2006-09
Most innovative products
Germany
Figure 38: % of new product launches, Germany, 2006-09
Figure 39: Top five claims on new product development, Germany, 2006-09
Most innovative products
Italy
Figure 40: % of new product launches, Italy, 2006-09
Figure 41: Top five claims on new product development, Italy, 2006-09
Most innovative products
Spain
Figure 42: % of new product launches, Spain, 2006-09
Figure 43: Top five claims on new product development, Spain, 2006-09
Most innovative products
UK
Figure 44: % of new product launches, UK, 2006-09
Figure 45: Top five claims on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Processed meat, poultry and fish Europa TGI
Cooked meats (pre-packaged and unpackaged)
Figure 46: Eat cooked meats (pre-packaged and unpackaged), by country, 2009
Figure 47: Frequency of eating any cooked meats, by country, 2009
Figure 48: Frequency of eating pre packed cooked meats, by country, 2009
Figure 49: Frequency of eating unpackaged cooked meats, by country, 2009
Figure 50: Types of cooked meats (pre-packaged and unpackaged) eaten, by country, 2009
Frozen fish products (including fish fingers)
Figure 51: Use frozen fish products (incl fish fingers), by country, 2009
Figure 52: Frequency of use of frozen fish products (incl. fish fingers), by country, 2009
Figure 53: Use frozen fish products (incl. fish fingers), by France, 2005-09
Figure 54: Frequency of use of frozen fish products (incl. fish fingers), by France, 2005-09
Figure 55: Use frozen fish products (incl. fish fingers), by Germany, 2005-09
Figure 56: Frequency of use of frozen fish products (incl. fish fingers), by Germany, 2005-09
Figure 57: Use frozen fish products (incl. fish fingers), by Spain, 2005-09
Figure 58: Frequency of use of frozen fish products (incl. fish fingers), by Spain, 2005-09
Figure 59: Use frozen fish products (incl. fish fingers), by GB, 2005-09
Figure 60: Frequency of use of frozen fish products (incl. fish fingers), by GB, 2005-09
Figure 61: Types of frozen fish products (incl. fish fingers) used, by GB, 2008-09
Tinned tuna and bonito
Figure 62: Use tinned tuna and bonito, by Spain, 2005-09
Figure 63: Frequency of use of tinned tuna and bonito, by Spain, 2005-09
Figure 64: Types of tinned tuna and bonito eaten, by Spain, 2005-09
Cold meats (non-cured)
Figure 65: Use cold meats (non-cured), by Spain, 2005-09
Figure 66: Frequency of use of cold meats (non-cured), by Spain, 2005-09
Figure 67: Types of cold meats (non-cured) used, by Spain, 2005-09
Figure 68: Packaging types of cold meats (non-cured) used, by Spain, 2005-09
Cold meats (cured)
Figure 69: Use cold meats (cured), by Spain, 2005-09
Figure 70: Frequency of use of cold meats (cured), by Spain, 2005-09
Figure 71: Types of cold meats (cured) used, by Spain, 2005-09
Figure 72: Packaging types of cold meats (cured) used, by Spain, 2005-09
Meat and poultry (uncooked)
Figure 73: Use meat and poultry (uncooked), by France, 2005-09
Figure 74: Frequency of use of meat and poultry (uncooked), by France, 2005-09
Figure 75: Types of meat and poultry (uncooked) used, by France, 2005-09
Appendix – Demographic Data
Figure 76: Frequency of eating any cooked meats, by demographics, France, 2009
Figure 77: Frequency of eating pre packed cooked meats, by demographics, France, 2009
Figure 78: Frequency of eating unpackaged cooked meats, by demographics, France, 2009
Figure 79: Frequency of eating any cooked meats, by demographics, Germany, 2009
Figure 80: Frequency of eating pre packed cooked meats, by demographics, Germany, 2009
Figure 81: Frequency of eating unpackaged cooked meats, by demographics, Germany, 2009
Figure 82: Frequency of eating any cooked meats, by demographics, GB, 2009
Figure 83: Frequency of eating pre packed cooked meats, by demographics, GB, 2009
Figure 84: Frequency of eating unpackaged cooked meats, by demographics, GB, 2009
Figure 85: Frequency of use of frozen fish products (incl. fish fingers), by demographics, France, 2009
Figure 86: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Germany, 2009
Figure 87: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Spain, 2009
Figure 88: Frequency of use of frozen fish products (incl. fish fingers), by demographics, GB, 2009
Figure 89: Frequency of use of frozen fish products (incl. fish fingers) tinned tuna and bonito, by demographics, Spain, 2009
Figure 90: Frequency of use of cold meats (non-cured), by demographics, Spain, 2009
Figure 91: Frequency of use of cold meats (cured), by demographics, Spain, 2009
Figure 92: Frequency of use of meat and poultry (uncooked), by demographics, France, 2009
Figure 93: Meat & poultry: Value in local currency, 2005-14
Figure 94: Meat & poultry, by volume, 2004-14
Figure 95: Meat & poultry: Spend per capita (population), 2004-14
Figure 96: Fish & seafood: Value in local currency, 2004-14
Figure 97: Fish & seafood, by volume, 2003-14
Definition
Consumer research
Abbreviations
Market in Brief
Meat sales erratic, though suppliers work to enhance image
Fish wins in the health stakes
NPD focuses either on convenience or ‘naturalness’
More packaging, more convenience
European Market Size and Forecast
Key points
Meat and poultry
Overall
Analysis by country
Figure 1: Meat & poultry: Value in local currency, 2005-14
Figure 2: Meat & poultry: Value in local currency, index, 2005-14
Figure 3: Meat & poultry, by volume, 2004-14
Figure 4: Meat & poultry, by volume, index, 2004-14
Figure 5: Meat & poultry: Spend per capita (population), 2004-14
Meat and poultry vs. Fish and seafood
Figure 6: Fish & seafood vs Meat and poultry: Volume in local currency, index, 2009 and 2013
Figure 7: Fish & seafood vs Meat and poultry: Value in local currency, index, 2009 and 2013
Fish and seafood
Figure 8: Fish & seafood: Value in local currency, 2004-14
Figure 9: Fish & seafood: Value in local currency, index, 2005-14
Figure 10: Fish & seafood, by volume, 2003-14
Figure 11: Fish & seafood, by volume, index, 2005-14
Market Segmentation
Key points
Meat and poultry
France
Figure 12: France: Meat & poultry: Market segmentation, by volume, 2009
Figure 13: France: Meat & poultry: Market segmentation, by value, 2009
Germany
Figure 14: Germany: Meat & poultry: Market segmentation, by volume, 2009
Figure 15: Germany: Meat & poultry: Market segmentation, by value, 2009
Italy
Figure 16: Italy: Meat & poultry: Market segmentation, by volume, 2009
Figure 17: Italy: Meat & poultry: Market segmentation, by value, 2009
Poland
Figure 18: Poland: Meat & poultry: Market segmentation, by value, 2008
Russia
Figure 19: Russia: Meat & poultry: Market segmentation, by volume, 2009
Figure 20: Russia - Meat & Poultry: Market segmentation, by value, 2009
Spain
Figure 21: Spain: Meat & poultry: Market segmentation, by volume, 2009
Figure 22: Spain: Meat & poultry: Market segmentation, by value, 2009
UK
Figure 23: UK: Meat & poultry: Market segmentation, by volume, 2009
Figure 24: UK: Meat & poultry: Market segmentation, by value, 2009
Fish and seafood
France
Figure 25: France: Fish & seafood: Market segmentation, by volume, 2008
Figure 26: France: Fish & seafood: Market segmentation, by value, 2008
Germany
Figure 27: Germany: Fish & seafood: Market segmentation, by volume, 2008
Italy
Figure 28: Italy: Fish & seafood: Market segmentation, by volume, 2009
Figure 29: Italy: Fish & seafood: Market segmentation, by value, 2009
Spain
Figure 30: Spain: Fish & seafood: Market segmentation, by volume, 2009
Figure 31: Spain: Fish & seafood: Market segmentation, by value, 2009
UK
Figure 32: UK: Fish & seafood: Market segmentation, by volume, 2008
Figure 33: UK: Fish & seafood: Market segmentation, by value, 2008
Companies and Product Innovation
Key points
Global region
Figure 34: % of new product launches, by region, 2009
European region
Figure 35: % of new product launches, by top ten European countries, 2009
France
Figure 36: Percentage of new product launches, France, 2006-09
Figure 37: Top ten claims on new product development, France, 2006-09
Most innovative products
Germany
Figure 38: % of new product launches, Germany, 2006-09
Figure 39: Top five claims on new product development, Germany, 2006-09
Most innovative products
Italy
Figure 40: % of new product launches, Italy, 2006-09
Figure 41: Top five claims on new product development, Italy, 2006-09
Most innovative products
Spain
Figure 42: % of new product launches, Spain, 2006-09
Figure 43: Top five claims on new product development, Spain, 2006-09
Most innovative products
UK
Figure 44: % of new product launches, UK, 2006-09
Figure 45: Top five claims on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Processed meat, poultry and fish Europa TGI
Cooked meats (pre-packaged and unpackaged)
Figure 46: Eat cooked meats (pre-packaged and unpackaged), by country, 2009
Figure 47: Frequency of eating any cooked meats, by country, 2009
Figure 48: Frequency of eating pre packed cooked meats, by country, 2009
Figure 49: Frequency of eating unpackaged cooked meats, by country, 2009
Figure 50: Types of cooked meats (pre-packaged and unpackaged) eaten, by country, 2009
Frozen fish products (including fish fingers)
Figure 51: Use frozen fish products (incl fish fingers), by country, 2009
Figure 52: Frequency of use of frozen fish products (incl. fish fingers), by country, 2009
Figure 53: Use frozen fish products (incl. fish fingers), by France, 2005-09
Figure 54: Frequency of use of frozen fish products (incl. fish fingers), by France, 2005-09
Figure 55: Use frozen fish products (incl. fish fingers), by Germany, 2005-09
Figure 56: Frequency of use of frozen fish products (incl. fish fingers), by Germany, 2005-09
Figure 57: Use frozen fish products (incl. fish fingers), by Spain, 2005-09
Figure 58: Frequency of use of frozen fish products (incl. fish fingers), by Spain, 2005-09
Figure 59: Use frozen fish products (incl. fish fingers), by GB, 2005-09
Figure 60: Frequency of use of frozen fish products (incl. fish fingers), by GB, 2005-09
Figure 61: Types of frozen fish products (incl. fish fingers) used, by GB, 2008-09
Tinned tuna and bonito
Figure 62: Use tinned tuna and bonito, by Spain, 2005-09
Figure 63: Frequency of use of tinned tuna and bonito, by Spain, 2005-09
Figure 64: Types of tinned tuna and bonito eaten, by Spain, 2005-09
Cold meats (non-cured)
Figure 65: Use cold meats (non-cured), by Spain, 2005-09
Figure 66: Frequency of use of cold meats (non-cured), by Spain, 2005-09
Figure 67: Types of cold meats (non-cured) used, by Spain, 2005-09
Figure 68: Packaging types of cold meats (non-cured) used, by Spain, 2005-09
Cold meats (cured)
Figure 69: Use cold meats (cured), by Spain, 2005-09
Figure 70: Frequency of use of cold meats (cured), by Spain, 2005-09
Figure 71: Types of cold meats (cured) used, by Spain, 2005-09
Figure 72: Packaging types of cold meats (cured) used, by Spain, 2005-09
Meat and poultry (uncooked)
Figure 73: Use meat and poultry (uncooked), by France, 2005-09
Figure 74: Frequency of use of meat and poultry (uncooked), by France, 2005-09
Figure 75: Types of meat and poultry (uncooked) used, by France, 2005-09
Appendix – Demographic Data
Figure 76: Frequency of eating any cooked meats, by demographics, France, 2009
Figure 77: Frequency of eating pre packed cooked meats, by demographics, France, 2009
Figure 78: Frequency of eating unpackaged cooked meats, by demographics, France, 2009
Figure 79: Frequency of eating any cooked meats, by demographics, Germany, 2009
Figure 80: Frequency of eating pre packed cooked meats, by demographics, Germany, 2009
Figure 81: Frequency of eating unpackaged cooked meats, by demographics, Germany, 2009
Figure 82: Frequency of eating any cooked meats, by demographics, GB, 2009
Figure 83: Frequency of eating pre packed cooked meats, by demographics, GB, 2009
Figure 84: Frequency of eating unpackaged cooked meats, by demographics, GB, 2009
Figure 85: Frequency of use of frozen fish products (incl. fish fingers), by demographics, France, 2009
Figure 86: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Germany, 2009
Figure 87: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Spain, 2009
Figure 88: Frequency of use of frozen fish products (incl. fish fingers), by demographics, GB, 2009
Figure 89: Frequency of use of frozen fish products (incl. fish fingers) tinned tuna and bonito, by demographics, Spain, 2009
Figure 90: Frequency of use of cold meats (non-cured), by demographics, Spain, 2009
Figure 91: Frequency of use of cold meats (cured), by demographics, Spain, 2009
Figure 92: Frequency of use of meat and poultry (uncooked), by demographics, France, 2009
Figure 93: Meat & poultry: Value in local currency, 2005-14
Figure 94: Meat & poultry, by volume, 2004-14
Figure 95: Meat & poultry: Spend per capita (population), 2004-14
Figure 96: Fish & seafood: Value in local currency, 2004-14
Figure 97: Fish & seafood, by volume, 2003-14
Related market research by sector
Meat, poultry, Poultry (in Meat, poultry), Fish (in Seafood)
Related market research by market
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