Product Insights: Global Tradeshow Update – Alimentaria 2012

THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT
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CONTENTS SUMMARY
•Service station competitor overview
Metrics for the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car washes.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company-level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company-owned and dealer-owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information (e.g. LPG sites, planned expansion/divestments)
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers' commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in euros, total petrol sales value in euros, average fuel spend per car in euros, average fuel spend per service station in euros, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years

ANALYSIS SUMMARY
•The Greek service station network grew by 1.2% in
Hellenic’s brands, EKO and BP, account for over 30% of all sites
EKO leads the Greek fuel retail market with a 20% volume share
30% of motorway stations operate under the BP brand
EKO’s service station network contracted by 25 sites in
BP-branded sites form the largest service station network
The Shell-branded network accounts for less than 10% of all sites
AVIN’s fuel volume share has been gradually growing since
Aegean’s fuel volume share remained stable in
•The number of service stations with a shop grew by 1% in
The BP-branded network has the highest number of forecourt shops
The major players have shops at a high proportion of their sites
Over 85% of all BP-branded sites feature a shop
EKO’s forecourt shop estate has declined by 8% since
Over 90% of AVIN-branded sites feature a shop
Aegean accounts for 10% of all service station shops in Greece
•The number of sites with a car wash has grown by 5% since
Three brands account for over half of all sites with a car wash
A quarter of sites with a car wash operate under the BP brand
EKO has been increasing its car wash penetration since
AVIN boosted its car wash network by almost 16% in
Shell sites feature automatic and hand car wash facilities
Aegean accounts for 6% of the national car wash network
•In 2010, total fuel consumption decreased by 9.2% in Greece
The total number of service stations grew by over 1% in
The Greek car parc has expanded by 11% since
Petrol powered cars dominate the Greek car market
Fuel volume sales dropped by over 9% in
In 2010, petrol prices in Greece grew by 1.5 times over
Average fuel spend per car increased by almost 30% in
Motorway service stations make up only 1.2% of all sites nationally

APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one: agree scope and definitions
Stage two: collating the information
Stage three: data-inputting and checks
Stage four: full data finalization check
•Further reading
•Ask the analyst
•Disclaimer

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