Product Insights: Global Tradeshow Update – NOPE 2012

THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT
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CONTENTS SUMMARY
•Service station competitor overview
Metrics for the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car washes.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company-level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information (e.g. LPG sites, planned expansion/divestments)
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers' commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market-level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in euros, total petrol sales value in euros, average fuel spend per car in euros, average fuel spend per service station in euros, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years

ANALYSIS SUMMARY
•The number of service stations in Turkey rose by over 1% in
Independent fuel retailers account for half of all sites in Turkey
The top five fuel players command almost 80% of the fuel volume share
Petrol Ofisi dominates the motorway service station network in Turkey
The number of Petrol Ofisi-branded sites fell by 20% in
Shell’s fuel retail network contracted by almost 180 sites in
Opet accounts for just under 10% of all service stations in Turkey
BP has the highest average throughput out of the top five players
TOTAL has lost fuel volume market share since
•Less than half of all service stations in Turkey feature a shop
Petrol Ofisi leads the Turkish service station shop market
BP has the highest share of company sites with a shop
Petrol Ofisi has shops at 80% of all its service stations
Over two-thirds of Opet-branded sites feature a shop
The number of Shell sites with a shop fell by 15% in
Almost all BP-branded service stations in Turkey feature a shop
TOTAL has been expanding its Bonjour shop concept in Turkey
•The number of sites with a car wash fell by over 6% in
Petrol Ofisi and Opet operate over half of all forecourt car washes
Almost half of all Petrol Ofisi-branded sites feature a car wash
The number of Opet sites with a car wash fell by 8% in
Nearly two-thirds of all BP-branded sites feature a car wash
TOTAL sites with a car wash account for 5% of the national total
•In 2010, total fuel consumption in Turkey increased by over 2%
The number of cars per fuel station in Turkey is gradually rising
The Turkish car parc has grown by over 20% since
In Turkey, total fuel volume sales grew by 2% in
Fuel prices peaked to unprecedented highs in
Diesel sales made up 60% of the total fuel sales in
Over 670 service stations are located on the motorways in Turkey

APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one: agree scope and definitions
Stage two: collating the information
Stage three: data-inputting and checks
Stage four: full data finalization check
•Further reading
•Ask the analyst
•Disclaimer

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