Market research: Romania (page 1 of 5)

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different chan...

Business Monitor International's Romania Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Rice represents the most important category in dried processed food, accounting for a 53% volume share in 2011. Despite the fact that the market is mature, it keeps growing because rice is becoming in...

Frozen processed red meat is expected to see the highest current value growth in 2011, of 6%, as consumption for such products has increased amongst Romanian consumers and the price/quality ratio, com...

Frozen ready meals are not very popular in Romania, except for frozen pizza – canned/preserved products have proved to be more successful so far. Canned/preserved ready meals is set to account for sal...

In 2011, retail volume sales of canned/preserved food are expected to register a 6% decline and current value sales are expected to decline by 2%. Competition is this category is pretty intense and th...

Growth in the average unit price pushed back consumption in almost all categories. Chilled processed food overall had a price increase of 6% and the consumers, particularly in the low end of the conti...

The sauces, dressings and condiments category has not yet reached maturity in Romania. Sauces and dressings are gaining share within the category as they represent a relatively new product category on...

In 2011, pasta was characterised by a diversified offer, with most producers trying to meet consumers’ needs by launching new higher-quality products or by improving the quality of existing ones. The ...

Current value sales of soup continue to increase, with 3% growth expected in 2011, because the market is not yet fully covered. Soup is a traditional food in Romania (including ciorba – a sour variety...

The market for sweet and savoury snacks has been growing more slowly than anticipated, in the general context of a prolonged economic crisis. The VAT increase from 2010 and the subsequent rise in the ...

Noodles does not have a strong presence in Romania because there is little tradition of eating noodles; most Romanians prefer pasta. However, this relatively new category grew rapidly from a low base ...

Business Monitor International's Romania Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with indep...

Cheese has been affected by the austerity measures in Romania because all products are industrialised and the alternative of cottage cheese, with a very strong component of consumption from own resour...

The value growth that baby food is expected to register in 2011 is mainly the consequence of the changes in lifestyle which happened mainly during the booming period 2006-2008 and continued to show re...

The main movement impacting sales of oils and fats in 2011 is the price growth of sunflower seeds on the domestic market due to poor production that was insufficient, forcing manufacturers to increase...

The loss of purchasing power is the main reason for the expected 4% volume decline of other dairy products in 2011. Higher incomes were previously responsible for changes in consumption habits and lif...

Moderate value growth rates for ice cream in 2011 were the consequences of the financial crisis, which caused consumers to switch to mid-priced and economy brands, affordable in conditions of diminish...

Increased consumption of packaged drinking milk products is mainly the result of the expansion and popularity of large retailers, which have contributed to the change of purchasing habits and encourag...

Growth of yoghurt and sour milk drinks in 2011 is mainly the consequence of the important changes in consumption habits, especially in large urban areas where incomes remain comparatively higher and t...

Service Station Retailing in Romania outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing reta...

Business Monitor International's Romania Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

This report contains detailed forecasts and analysis for Romania, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

Bread remains a very important part of the Romanian consumer’s meal and it dictates the performance of baked goods as a whole. To most Romanian consumers, bread continues to be a traditional food and ...

The good performance of biscuits in 2011 will be the result of the negative effects of the austerity measures on purchasing power, which has led to a change in options for consumers from more expensiv...

The growth of breakfast cereals in 2011 will be mainly the result of the effects from the booming period 2006-2008, which led to important changes in lifestyles and consumption habits in the last year...

The decline of chocolate confectionery in 2011 is the result of the negative effects of the financial crisis and the following austerity measures on the available incomes. Compared to 2010, when the f...

Snack bars represents a minor packaged food category in Romania and thus the volume growth rate is expected to be reduced significantly in 2011. The growth rate will remain modest but positive despite...

The stagnation in volume terms and the current value growth expected in 2011 are mainly the consequence of the economic crisis and its effects on the purchasing power, which is affecting the retail sa...

The volume decline and the modest current value growth expected in 2011 are the result of the financial crisis and the measures taken by the government to reduce the budget deficit, with dramatic chan...